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- Tasks: Drive website sales by analysing and improving key metrics like conversion rates and traffic.
- Company: Join a dynamic team focused on enhancing digital performance and user experience.
- Benefits: Enjoy flexible working options, competitive pay, and opportunities for professional growth.
- Why this job: Be part of a collaborative culture that values innovation and continuous improvement.
- Qualifications: Strong analytical skills and experience in performance analysis are essential.
- Other info: Passion for digital marketing and a knack for troubleshooting will set you apart.
The predicted salary is between 28800 - 48000 £ per year.
We are seeking a highly motivated and skilled CRO Manager to drive website sales. In this role, you will leverage your data-driven approach to analyse and improve key metrics such as sales, traffic, conversion rates, and average order value.
You will be responsible for overseeing the performance of our clients' website, focusing on speed, stability, upselling opportunities, and the booking funnel, ensuring an optimal user experience for both guests and the business.
As CRO Manager, you will collaborate with key stakeholders to develop and implement sales strategies, including dynamic pricing strategies tailored to different customer segments. You will also manage in-house SEO activities, content and campaign updates, and lead conversion rate optimisation (CRO) efforts.
By utilising A/B testing and working closely with UX designers, you will enhance the website’s conversion rate while ensuring a seamless, guest-centric experience. You will also manage processes related to revenue, demand forecasting, inventory, and opportunity analysis to maximise revenue potential and identify new growth opportunities.
To succeed in this role, you will need strong analytical skills, the ability to troubleshoot website and system issues, and experience with performance analysis and reporting. You should have a collaborative approach, working alongside the development team to introduce new features and improvements.
A solid understanding of HTML and development workflows will be advantageous, as well as experience managing email campaigns and competitor analysis. If you are passionate about digital performance and have a drive to continuously improve, we would love to hear from you.
CRO Manager employer: Blu Digital
Contact Detail:
Blu Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRO Manager
✨Tip Number 1
Familiarise yourself with the latest trends in conversion rate optimisation (CRO) and digital marketing. This will not only help you understand the role better but also allow you to speak confidently about your insights during interviews.
✨Tip Number 2
Network with professionals in the CRO and digital marketing space. Attend relevant webinars, workshops, or local meetups to connect with others in the industry, which can lead to valuable referrals or insider information about job openings.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully improved conversion rates in previous roles. Be ready to share your approach to A/B testing and any tools you've used for performance analysis, as this will demonstrate your hands-on experience.
✨Tip Number 4
Showcase your analytical skills by being prepared to discuss key metrics and how they relate to business outcomes. Understanding how to interpret data and make data-driven decisions will be crucial in impressing the hiring team.
We think you need these skills to ace CRO Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in conversion rate optimisation, data analysis, and website performance management. Use specific metrics to demonstrate your impact in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital performance and detail how your skills align with the responsibilities of the CRO Manager role. Mention your experience with A/B testing and collaboration with UX designers.
Showcase Analytical Skills: Provide examples of how you've used data-driven approaches to improve sales or conversion rates in past positions. Highlight any tools or methodologies you are familiar with that relate to performance analysis.
Highlight Collaborative Experience: Emphasise your ability to work with cross-functional teams, particularly with development and marketing. Share instances where your collaborative efforts led to successful project outcomes.
How to prepare for a job interview at Blu Digital
✨Showcase Your Analytical Skills
As a CRO Manager, you'll need to demonstrate your strong analytical skills. Be prepared to discuss specific metrics you've improved in previous roles, such as conversion rates or average order value, and how you used data to drive those improvements.
✨Familiarise Yourself with A/B Testing
Since A/B testing is a key part of the role, make sure you understand the principles behind it. Bring examples of tests you've conducted, the hypotheses you formed, and the outcomes. This will show your practical experience and strategic thinking.
✨Understand the User Experience
The role focuses on enhancing the user experience, so be ready to discuss how you've collaborated with UX designers in the past. Share insights on how you’ve identified pain points in the booking funnel and what solutions you implemented to improve user satisfaction.
✨Prepare for Technical Questions
Having a solid understanding of HTML and development workflows is advantageous. Brush up on your technical knowledge and be ready to answer questions about how you’ve worked with development teams to implement changes that enhance website performance.
