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- Tasks: Drive website sales by analysing and improving key metrics like conversion rates and traffic.
- Company: Join a dynamic team focused on enhancing digital performance and user experience.
- Benefits: Enjoy flexible working options, collaborative culture, and opportunities for professional growth.
- Why this job: Be part of a role that combines creativity with data to make a real impact on sales.
- Qualifications: Strong analytical skills and experience in performance analysis are essential; HTML knowledge is a plus.
- Other info: Collaborate with UX designers and development teams to implement innovative features.
The predicted salary is between 28800 - 48000 £ per year.
We are seeking a highly motivated and skilled CRO Manager to drive website sales. In this role, you will leverage your data-driven approach to analyse and improve key metrics such as sales, traffic, conversion rates, and average order value. You will be responsible for overseeing the performance of our clients' website, focusing on speed, stability, upselling opportunities, and the booking funnel, ensuring an optimal user experience for both guests and the business.
As CRO Manager, you will collaborate with key stakeholders to develop and implement sales strategies, including dynamic pricing strategies tailored to different customer segments. You will also manage in-house SEO activities, content and campaign updates, and lead conversion rate optimisation (CRO) efforts. By utilising A/B testing and working closely with UX designers, you will enhance the website’s conversion rate while ensuring a seamless, guest-centric experience.
You will also manage processes related to revenue, demand forecasting, inventory, and opportunity analysis to maximise revenue potential and identify new growth opportunities. To succeed in this role, you will need strong analytical skills, the ability to troubleshoot website and system issues, and experience with performance analysis and reporting. You will also have a collaborative approach, working alongside the development team to introduce new features and improvements.
A solid understanding of HTML and development workflows will be advantageous, as well as experience managing email campaigns and competitor analysis. If you are passionate about digital performance and have a drive to continuously improve, we would love to hear from you.
CRO Manager employer: Blu Digital
Contact Detail:
Blu Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRO Manager
✨Tip Number 1
Familiarise yourself with the latest trends in conversion rate optimisation (CRO) and digital marketing. This will not only help you understand the role better but also allow you to speak confidently about your insights during interviews.
✨Tip Number 2
Prepare to discuss specific examples of how you've successfully improved conversion rates in previous roles. Highlight any A/B testing you've conducted and the results achieved, as this will demonstrate your hands-on experience.
✨Tip Number 3
Network with professionals in the CRO and digital marketing space. Engaging with industry experts can provide valuable insights and may even lead to referrals or recommendations for the position at StudySmarter.
✨Tip Number 4
Showcase your analytical skills by preparing to discuss tools and methodologies you use for performance analysis. Being able to articulate your approach to data-driven decision-making will set you apart from other candidates.
We think you need these skills to ace CRO Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in conversion rate optimisation, data analysis, and website performance management. Use specific metrics to demonstrate your impact in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital performance and detail how your skills align with the responsibilities of the CRO Manager role. Mention any specific strategies you've implemented in the past that led to measurable improvements.
Showcase Analytical Skills: Provide examples of how you've used data to drive decisions in your previous roles. Discuss any tools or methodologies you are familiar with, such as A/B testing or SEO practices, to show your expertise.
Highlight Collaboration Experience: Since the role involves working with various stakeholders, emphasise your experience in collaborative projects. Share instances where you successfully worked with teams to implement new features or improve user experience.
How to prepare for a job interview at Blu Digital
✨Showcase Your Analytical Skills
As a CRO Manager, you'll need to demonstrate your strong analytical skills. Be prepared to discuss specific metrics you've improved in previous roles and how you used data to drive decisions. Bring examples of A/B tests you've conducted and the outcomes.
✨Understand the User Experience
Since this role focuses on enhancing the user experience, be ready to talk about your approach to UX design. Discuss how you've collaborated with UX designers in the past and any strategies you've implemented to improve conversion rates.
✨Familiarise Yourself with Dynamic Pricing
Dynamic pricing is a key aspect of the role. Research different dynamic pricing strategies and be prepared to share your thoughts on how they can be tailored to various customer segments. This will show your proactive approach and understanding of market trends.
✨Highlight Your Collaborative Spirit
Collaboration is crucial for this position. Share examples of how you've worked with cross-functional teams, particularly with development and marketing. Emphasise your ability to communicate effectively and drive projects forward in a team setting.
