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For Companies At a Glance
- Tasks: Lead CRM strategy, manage email campaigns, and analyse customer data.
- Company: Join a dynamic wellness company in East Sussex focused on growth.
- Benefits: Enjoy flexible working options and a supportive team culture.
- Why this job: Make an impact in the wellness sector while developing your CRM skills.
- Qualifications: Experience in CRM and proficiency with Klaviyo or similar platforms required.
- Other info: Opportunity to work hands-on and shape customer engagement strategies.
The predicted salary is between 28800 - 48000 £ per year.
Are you looking for a new role within CRM? Are you ready to take the next steps in your CRM career? My client is within the wellness sector and is based in East Sussex. They are looking for a CRM Manager to join their growing team.
As the CRM Manager you will be expected to develop and execute a comprehensive CRM strategy, responsible for setting up all necessary flows and campaigns. Day to day you will be defining and refining the CRM strategy that aligns with my client's goals and objectives.
You will be expected to set up, manage, and optimise email marketing campaigns, automations, and customer flows; owning the relationship with the email provider. You will be analysing customer data and segmenting our audience for personalised and targeted communication.
In this role, you will be developing and executing email and SMS marketing campaigns to engage and educate customers, drive conversions and subscriptions, and build brand loyalty. As the CRM Manager, you will create and manage automated email flows, including onboarding, re-engagement, and post-purchase sequences.
To apply for this role you must have had experience within CRM and be able to be hands-on. You must have proficiency with Klaviyo (or similar email marketing platforms). You will also be familiar with customer segmentation techniques.
CRM Manager - Wellness employer: Blu Digital
Contact Detail:
Blu Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager - Wellness
✨Tip Number 1
Familiarise yourself with the latest trends in CRM, especially within the wellness sector. Understanding how CRM strategies can be tailored to enhance customer engagement in this niche will give you an edge during discussions.
✨Tip Number 2
Network with professionals in the wellness industry and CRM field. Attend relevant webinars or local meetups to connect with others who might provide insights or even referrals for the role.
✨Tip Number 3
Get hands-on experience with Klaviyo or similar platforms if you haven't already. Consider creating sample campaigns or automations to showcase your skills and understanding of customer segmentation techniques.
✨Tip Number 4
Prepare to discuss specific examples of how you've successfully implemented CRM strategies in the past. Highlight your ability to analyse data and optimise campaigns, as this will demonstrate your hands-on experience and strategic thinking.
We think you need these skills to ace CRM Manager - Wellness
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in CRM, particularly any hands-on roles you've had. Emphasise your proficiency with Klaviyo or similar platforms, and include specific examples of successful email marketing campaigns you've managed.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the wellness sector and how your skills align with the company's goals. Mention your experience in developing CRM strategies and your ability to analyse customer data for targeted communication.
Showcase Relevant Skills: Highlight your skills in customer segmentation and automation. Provide examples of how you've optimised email flows and campaigns in previous roles, demonstrating your ability to drive conversions and build brand loyalty.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any errors. A polished application reflects your attention to detail, which is crucial for a CRM Manager role.
How to prepare for a job interview at Blu Digital
✨Showcase Your CRM Experience
Be prepared to discuss your previous roles in CRM, particularly any hands-on experience you have with developing and executing strategies. Highlight specific campaigns you've managed and the results they achieved.
✨Demonstrate Proficiency with Klaviyo
Since proficiency with Klaviyo or similar platforms is essential, be ready to talk about your experience with these tools. Share examples of how you've used them to optimise email marketing campaigns and customer flows.
✨Understand Customer Segmentation
Familiarise yourself with customer segmentation techniques and be prepared to explain how you've applied them in past roles. Discuss how targeted communication can drive engagement and conversions.
✨Align with Company Goals
Research the wellness sector and the specific company you're interviewing with. Be ready to discuss how your CRM strategies can align with their goals and objectives, showing that you understand their brand and audience.
