CRM Manager - Up to £55,000

CRM Manager – Blu Digital

Are you looking for your next challenge in CRM? Ready to take ownership of customer journeys and play a key role in shaping the strategy of a growing brand?

My client is seeking a CRM Manager to lead the development and optimisation of customer lifecycle campaigns across multiple markets and channels. This is an exciting opportunity for a data‑driven and customer‑focused marketer to deliver impactful CRM activity that drives engagement, repeat behaviour, and lifetime value during a time of significant business growth.

You’ll be responsible for managing automated customer journeys within the CRM platform, overseeing broadcast campaigns, and mentoring a CRM Executive to ensure excellence across all touchpoints.

Working closely with marketing, commercial, product, and technical teams, you’ll ensure CRM activity supports wider business goals and contributes to an exceptional customer experience.

You’ll also use data, testing, and insight to refine communications, optimise performance, and deliver measurable improvements in engagement and retention.

Responsibilities

• Manage automated customer journeys within the CRM platform.
• Oversee broadcast campaigns.
• Mentor a CRM Executive to ensure excellence across all touchpoints.
• Collaborate with marketing, commercial, product, and technical teams to align CRM activity with business goals.
• Use data, testing, and insight to refine communications, optimise performance, and drive measurable engagement and retention improvements.

Qualifications

• Experience in CRM or lifecycle marketing with proven success in automated journeys and retention strategies.
• Strong knowledge of segmentation, targeting, and A/B testing.
• Ability to translate performance data into actionable insight.
• Experience managing a small team.
• Proficiency in CRM and BI tools.
• Ensuring GDPR compliance.
• Passion for customer experience.
• Collaborative mindset.
• Strong organisational skills.

Seniority level

• Mid‑Senior level

Employment type

• Full‑time

Job function

• Marketing

Industries

• Retail Apparel and Fashion

Locations

• Royal Tunbridge Wells, England, United Kingdom
• Leeds, England, United Kingdom
• Maidstone, England, United Kingdom
• Staplehurst, England, United Kingdom
• Gravesend, England, United Kingdom
• Greenhithe, England, United Kingdom
• Ashford, England, United Kingdom
• Dartford, England, United Kingdom
• Reading Street, England, United Kingdom