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- Tasks: Lead and evolve customer engagement strategies, managing CRM journeys and segmentation.
- Company: Join a dynamic company focused on driving retention and loyalty in the fashion and lifestyle sector.
- Benefits: Enjoy a competitive salary of up to £50,000 and opportunities for professional growth.
- Why this job: Be at the forefront of customer engagement, collaborating with creative teams to make an impact.
- Qualifications: Experience in CRM or email marketing, with knowledge of Klaviyo and Shopify preferred.
- Other info: Ideal for those passionate about fashion and lifestyle brands.
The predicted salary is between 36000 - 60000 £ per year.
My client is seeking a CRM Manager to lead and evolve their customer engagement strategy. This is an exciting opportunity for an experienced individual to take full ownership of the CRM programme, driving retention, loyalty, and growth across digital and retail channels.
You’ll develop and optimise CRM journeys, manage segmentation, and use data to inform strategy and campaign planning. Collaborating across marketing, ecommerce, and creative teams, you'll ensure communications are relevant, impactful, and on-brand.
You’ll also oversee the CRM tech stack, support integration efforts, and lead initiatives like referral programmes and loyalty development.
The ideal candidate will have CRM or email marketing experience, a strong grasp of data-driven strategy, and ideally knowledge of platforms like Klaviyo and Shopify. A background or interest in fashion or lifestyle brands is a plus, alongside strong communication skills and commercial awareness.
CRM Manager - Up to £50,000 (Nottingham) employer: Blu Digital
Contact Detail:
Blu Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager - Up to £50,000 (Nottingham)
✨Tip Number 1
Familiarise yourself with the latest trends in CRM and customer engagement strategies. Being able to discuss current best practices and innovative approaches during your interview will show that you're proactive and knowledgeable about the field.
✨Tip Number 2
Network with professionals in the CRM space, especially those who have experience with platforms like Klaviyo and Shopify. Engaging with industry peers can provide insights and potentially lead to referrals that could strengthen your application.
✨Tip Number 3
Prepare specific examples of how you've successfully driven customer retention and loyalty in previous roles. Highlighting measurable outcomes from your past experiences will demonstrate your capability to take ownership of the CRM programme effectively.
✨Tip Number 4
Research the company’s current CRM initiatives and be ready to discuss how you can enhance their strategy. Showing that you've done your homework and have ideas tailored to their needs will set you apart from other candidates.
We think you need these skills to ace CRM Manager - Up to £50,000 (Nottingham)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your CRM and email marketing experience. Focus on specific achievements related to customer engagement strategies, retention, and loyalty programmes that align with the job description.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the fashion or lifestyle industry. Mention your familiarity with platforms like Klaviyo and Shopify, and how your data-driven approach can benefit their CRM programme.
Showcase Relevant Skills: Emphasise your strong communication skills and commercial awareness in both your CV and cover letter. Provide examples of how you've collaborated with marketing, ecommerce, and creative teams to drive successful campaigns.
Proofread and Edit: Before submitting your application, carefully proofread your documents for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial for a CRM Manager role.
How to prepare for a job interview at Blu Digital
✨Showcase Your CRM Expertise
Be prepared to discuss your previous experience with CRM systems and how you've successfully driven customer engagement. Highlight specific campaigns you've managed and the results achieved, especially if you have experience with platforms like Klaviyo and Shopify.
✨Demonstrate Data-Driven Decision Making
Since the role requires a strong grasp of data-driven strategy, come equipped with examples of how you've used data to inform your marketing strategies. Discuss how you've segmented audiences and tailored communications based on insights.
✨Collaborative Mindset
This position involves working closely with various teams. Be ready to share examples of how you've collaborated with marketing, ecommerce, or creative teams in the past. Emphasise your ability to ensure that communications are relevant and on-brand.
✨Passion for Fashion and Lifestyle Brands
If you have a background or interest in fashion or lifestyle brands, make sure to express this during the interview. Share your thoughts on current trends in the industry and how they could influence CRM strategies, showing your enthusiasm for the sector.
