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- Tasks: Lead and evolve customer engagement strategies while managing CRM programmes.
- Company: Join a dynamic team focused on driving retention and loyalty in the fashion and lifestyle sector.
- Benefits: Enjoy competitive salary, collaborative culture, and opportunities for professional growth.
- Why this job: Make a real impact on customer experiences and work with creative teams in a vibrant industry.
- Qualifications: Experience in CRM or email marketing, data-driven strategy, and familiarity with Klaviyo and Shopify preferred.
- Other info: Ideal for those passionate about fashion and lifestyle brands.
The predicted salary is between 36000 - 60000 £ per year.
Are you looking for a new role? Are you ready to take the next step in your career? My client is seeking a CRM Manager to lead and evolve their customer engagement strategy. This is an exciting opportunity for an experienced individual to take full ownership of the CRM programme, driving retention, loyalty, and growth across digital and retail channels.
You’ll develop and optimise CRM journeys, manage segmentation, and use data to inform strategy and campaign planning. Collaborating across marketing, ecommerce, and creative teams, you'll ensure communications are relevant, impactful, and on-brand. You'll also oversee the CRM tech stack, support integration efforts, and lead initiatives like referral programmes and loyalty development.
The ideal candidate will have CRM or email marketing experience, a strong grasp of data-driven strategy, and ideally knowledge of platforms like Klaviyo and Shopify. A background or interest in fashion or lifestyle brands is a plus, alongside strong communication skills and commercial awareness.
CRM Manager - Up to £50,000 employer: Blu Digital
Contact Detail:
Blu Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager - Up to £50,000
✨Tip Number 1
Familiarise yourself with the latest trends in CRM and customer engagement strategies. Being able to discuss current best practices and innovative approaches during your interview will show that you're proactive and knowledgeable about the field.
✨Tip Number 2
Network with professionals in the fashion and lifestyle sectors. Attend industry events or join relevant online communities to connect with others who can provide insights or even referrals for the role.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data to drive CRM strategies in your previous roles. Highlighting measurable outcomes will demonstrate your ability to impact retention and loyalty effectively.
✨Tip Number 4
If you have experience with platforms like Klaviyo and Shopify, be ready to talk about your hands-on experience with these tools. Showing familiarity with the tech stack will give you an edge over other candidates.
We think you need these skills to ace CRM Manager - Up to £50,000
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your CRM and email marketing experience. Emphasise any relevant achievements, particularly those related to customer engagement strategies and data-driven campaigns.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the fashion or lifestyle industry. Discuss how your skills align with the job requirements, particularly your experience with platforms like Klaviyo and Shopify.
Showcase Your Data Skills: Since the role requires a strong grasp of data-driven strategy, include specific examples of how you've used data to inform campaign planning and segmentation in previous roles.
Highlight Collaboration Experience: Mention any past experiences where you collaborated with marketing, ecommerce, or creative teams. This will demonstrate your ability to work cross-functionally, which is crucial for this position.
How to prepare for a job interview at Blu Digital
✨Showcase Your CRM Expertise
Be prepared to discuss your previous experience with CRM systems and email marketing. Highlight specific campaigns you've managed, the tools you used (like Klaviyo or Shopify), and the results you achieved. This will demonstrate your capability to take ownership of the CRM programme.
✨Demonstrate Data-Driven Decision Making
Since the role requires a strong grasp of data-driven strategy, come equipped with examples of how you've used data to inform your marketing strategies. Discuss how you analysed customer behaviour and adjusted campaigns accordingly to drive retention and loyalty.
✨Understand the Brand's Voice
Research the company and its brand identity before the interview. Be ready to discuss how you would ensure that communications are relevant and on-brand. This shows that you can align your strategies with their vision and values.
✨Prepare for Collaborative Scenarios
As the role involves collaboration with various teams, think of examples where you've successfully worked with marketing, ecommerce, or creative teams. Be ready to discuss how you handled challenges in teamwork and what you learned from those experiences.
