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For Companies At a Glance
- Tasks: Lead CRM strategies to boost customer engagement and retention in sports fashion.
- Company: Join a renowned name in the Sports Fashion industry with a vibrant team culture.
- Benefits: Enjoy flexible working options and a dynamic work environment.
- Why this job: Be part of a creative team driving impactful marketing campaigns in a trendy sector.
- Qualifications: Experience in CRM, strong data analysis skills, and proficiency in Excel and Google Analytics required.
- Other info: Hybrid working model available from the London office.
The predicted salary is between 36000 - 60000 £ per year.
About the Company
My client is a household name in Sports Fashion. This industry-leading retailer is looking for a new CRM Manager to join their internal team. They offer a flexible working model, allowing employees to work from their London office on a hybrid basis.
Role Responsibilities
- Develop and drive the CRM and email strategy to support customer acquisition, retention, reactivation, and improve conversion rates.
- Build customer engagement, increase lifetime value, and support business KPIs.
- Manage planning, development, and implementation of CRM campaigns.
- Collaborate closely with the Brand Marketing and Growth teams to ensure email communications align with other marketing channels.
Candidate Requirements
- Experience working in a successful CRM team with strong data analysis skills.
- Preferably from a B2C background.
- Proficiency in Excel and Google Analytics.
CRM Manager - Sports Fashion employer: Blu Digital
Contact Detail:
Blu Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager - Sports Fashion
✨Tip Number 1
Familiarise yourself with the latest trends in CRM strategies, especially within the sports fashion sector. Understanding what works for leading brands can give you an edge in discussions during interviews.
✨Tip Number 2
Network with professionals in the sports fashion industry, particularly those in CRM roles. Engaging with them on platforms like LinkedIn can provide insights and potentially lead to referrals.
✨Tip Number 3
Brush up on your data analysis skills, especially in Excel and Google Analytics. Being able to demonstrate your analytical capabilities in real-time scenarios can set you apart from other candidates.
✨Tip Number 4
Prepare to discuss specific CRM campaigns you've managed in the past. Highlighting your successes and how they align with customer acquisition and retention will showcase your expertise effectively.
We think you need these skills to ace CRM Manager - Sports Fashion
Some tips for your application 🫡
Understand the Role: Take time to thoroughly read the job description for the CRM Manager position. Understand the key responsibilities and required skills, especially focusing on customer acquisition, retention strategies, and data analysis.
Tailor Your CV: Customise your CV to highlight relevant experience in CRM, particularly in B2C environments. Emphasise your data analysis skills and any specific achievements related to customer engagement and campaign management.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for sports fashion and your understanding of CRM strategies. Mention how your previous experiences align with the role's requirements and how you can contribute to the company's goals.
Highlight Technical Skills: Make sure to mention your proficiency in tools like Excel and Google Analytics in both your CV and cover letter. Provide examples of how you've used these tools to drive successful CRM campaigns in the past.
How to prepare for a job interview at Blu Digital
✨Showcase Your Data Skills
Since the role requires strong data analysis skills, be prepared to discuss your experience with data-driven decision making. Bring examples of how you've used data to improve CRM strategies in previous roles.
✨Understand the Brand
Research the company's brand and its position in the sports fashion industry. Be ready to discuss how you can align the CRM strategy with their brand values and marketing goals.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving abilities. Think about past challenges you've faced in CRM management and how you overcame them, particularly in a B2C context.
✨Highlight Collaboration Experience
This role involves working closely with the Brand Marketing and Growth teams. Share examples of successful collaborations from your past roles, emphasising how teamwork led to improved campaign outcomes.
