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- Tasks: Lead CRM strategies to boost customer retention and engagement in the health and fitness sector.
- Company: Join a dynamic online retailer focused on health, wellness, and sustainable practices.
- Benefits: Enjoy flexible working with 2-3 days in the office and a vibrant company culture.
- Why this job: Be part of a growing team that values innovation and environmental responsibility.
- Qualifications: Experience in CRM management and a passion for sports nutrition is essential.
- Other info: Work permit may be required if not a passport holder; apply through the official button.
The predicted salary is between 28800 - 48000 £ per year.
CRM Manager – Sport
Camden
Our client is a fantastic fast face growth stage company that cares about Health, Wellness and Fitness. The Brand is a Sport Nutrition Worldwide Online Retailer based in the heart of Camden with huge plans for the year. They are looking for people who are passionate about protecting the planet and the people on it that can help them with their rapid expansion across geographies, audiences and product range. Offering a Flexi-working model, 2-3 days in the office a week.
They are looking for a CRM Manager that can help them grow and nurture they’re database both in the US and UK whilst working on retention strategies. You will be expected to both build and launch a subscription model, to develop loyalty programmes, encompassing refer a friend, loyalty points, alongside development of personalisation, segmentation and triggered emails. You will plan and deliver strategies to allow subscriber growth and repeat customers.
You will be working alongside marketing and NPD teams to identify key points to the customer lifestyle optimising automated and NPD teams. You will also be expected to conduct A/B testing to develop email design ensuring a seamless customer experience to maximise AOV and LTV. The role will allow you to work on new opportunities and target audiences to optimise ROI, working on ways to improve customer experience.
CRM Manager - Sport employer: Blu Digital
Contact Detail:
Blu Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager - Sport
✨Tip Number 1
Familiarise yourself with the latest trends in CRM, especially within the health and fitness sector. Understanding how to leverage data for customer retention and personalisation will set you apart from other candidates.
✨Tip Number 2
Showcase your experience with A/B testing and email marketing campaigns. Be ready to discuss specific examples of how you've improved customer engagement and increased sales through these strategies.
✨Tip Number 3
Network with professionals in the health and wellness industry. Attend relevant events or join online forums to connect with others who share your passion, as this can lead to valuable insights and potential referrals.
✨Tip Number 4
Research the company’s current CRM strategies and think about how you could enhance them. Prepare some ideas to discuss during the interview, demonstrating your proactive approach and genuine interest in their growth.
We think you need these skills to ace CRM Manager - Sport
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a CRM Manager in the context of health, wellness, and fitness. Tailor your application to highlight relevant experience in retention strategies, subscription models, and loyalty programmes.
Highlight Relevant Experience: In your CV and cover letter, emphasise any previous roles where you've successfully implemented CRM strategies, particularly in e-commerce or retail. Use specific examples that demonstrate your ability to enhance customer engagement and retention.
Show Passion for the Industry: Express your enthusiasm for health, wellness, and fitness in your application. Mention any personal interests or experiences that align with the company's values, such as sustainability and community support.
Tailor Your Application: Customise your CV and cover letter for this specific role. Use keywords from the job description, such as 'personalisation', 'segmentation', and 'A/B testing', to ensure your application stands out to hiring managers.
How to prepare for a job interview at Blu Digital
✨Show Your Passion for Health and Wellness
Make sure to express your enthusiasm for health, wellness, and fitness during the interview. The company values individuals who are passionate about these areas, so share any personal experiences or interests that align with their mission.
✨Demonstrate Your CRM Expertise
Be prepared to discuss your previous experience with CRM systems and strategies. Highlight specific examples of how you've successfully implemented retention strategies, loyalty programmes, or subscription models in past roles.
✨Prepare for A/B Testing Discussions
Since conducting A/B testing is a key responsibility, come ready to talk about your experience with it. Share examples of tests you've run, what you learned from them, and how they improved customer engagement or sales.
✨Understand Their Target Audience
Research the company's target audience and market. Be ready to discuss how you would approach optimising ROI and enhancing customer satisfaction for different segments, especially in the US and UK markets.
