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For Companies At a Glance
- Tasks: Lead CRM campaigns, analyse data, and report on performance to drive customer retention.
- Company: Join a dynamic retail company in London, known for its innovative approach and vibrant culture.
- Benefits: Enjoy a collaborative office environment with opportunities for professional growth and development.
- Why this job: Be the go-to CRM expert, influencing strategies and making a real impact on customer engagement.
- Qualifications: Experience in campaign creation, data analysis, and familiarity with email marketing tools required.
- Other info: This role is office-based, requiring attendance a few days a week in London.
The predicted salary is between 36000 - 60000 £ per year.
Our client, a large retail company based in London, is looking for an ambitious CRM Manager to join their team in London. This is not a remote role and will require you to attend the London office a few days a week.
The role needs someone who is hands-on with campaign creation, data analysis and reporting, working with templates, campaign execution and strategy setting. This person will be the CRM go-to person within the business and will be able to influence senior stakeholders and offer creative solutions within Retention and Acquisition.
You will have copywriting skills, segmentation experience and though Email marketing is the main channel, experience within Push notifications and SMS would be beneficial. Ideally, this person will have experience working with Dotmailer and PowerBI; HTML experience is not a requirement however would be beneficial.
You should also be a team player, be able to liaise with stakeholders at all levels and add commercial value.
CRM Manager - Retail employer: Blu Digital
Contact Detail:
Blu Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager - Retail
✨Tip Number 1
Familiarise yourself with the latest trends in CRM and retail marketing. Understanding current strategies and tools will help you speak confidently about how you can contribute to the company's goals during interviews.
✨Tip Number 2
Network with professionals in the CRM and retail sectors. Attend industry events or join relevant online forums to connect with people who can provide insights or even refer you to opportunities within the company.
✨Tip Number 3
Prepare to discuss specific examples of your past successes in CRM roles. Highlight your experience with campaign creation, data analysis, and stakeholder management to demonstrate your hands-on approach and ability to drive results.
✨Tip Number 4
Showcase your familiarity with tools like Dotmailer and PowerBI. If you have experience with these platforms, be ready to explain how you've used them to enhance CRM strategies and improve customer engagement.
We think you need these skills to ace CRM Manager - Retail
Some tips for your application 🫡
Understand the Role: Read the job description carefully to understand the key responsibilities and skills required for the CRM Manager position. Tailor your application to highlight your relevant experience in campaign creation, data analysis, and stakeholder management.
Showcase Your Skills: Emphasise your copywriting skills and experience with email marketing, push notifications, and SMS in your CV and cover letter. Mention any familiarity with tools like Dotmailer and PowerBI, as well as your ability to influence senior stakeholders.
Craft a Compelling Cover Letter: Write a personalised cover letter that explains why you are the perfect fit for the role. Use specific examples from your past experiences to demonstrate your hands-on approach to CRM strategies and your ability to add commercial value.
Proofread Your Application: Before submitting, thoroughly proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism, which is crucial for a role that involves communication and reporting.
How to prepare for a job interview at Blu Digital
✨Showcase Your Campaign Experience
Be prepared to discuss specific campaigns you've managed in the past. Highlight your role in campaign creation, execution, and the results achieved. This will demonstrate your hands-on experience and ability to drive successful CRM strategies.
✨Demonstrate Data Analysis Skills
Since data analysis is crucial for this role, come equipped with examples of how you've used data to inform your decisions. Discuss any tools you've used, like PowerBI, and how your insights have influenced campaign outcomes.
✨Prepare for Stakeholder Engagement
As the go-to person for CRM, you'll need to influence senior stakeholders. Think of examples where you've successfully communicated ideas or strategies to different levels within a company. This will show your ability to liaise effectively with various teams.
✨Highlight Your Copywriting and Segmentation Skills
Since copywriting and segmentation are key components of the role, be ready to share samples of your work or discuss your approach to crafting compelling messages. Explain how you segment audiences for targeted campaigns to enhance retention and acquisition.
