Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead customer communication strategies and optimise CRM activities for increased revenue.
- Company: Join the UK's largest leisure experience company during an exciting growth phase.
- Benefits: Hybrid working, competitive salary, and opportunities for professional development.
- Why this job: Make a real impact on customer engagement and drive business success in a dynamic environment.
- Qualifications: Experience with Bloomreach, CRM strategy, and strong copywriting skills required.
- Other info: Creative role with a focus on aesthetics and data-driven decision making.
The predicted salary is between 36000 - 60000 £ per year.
My client is the UK’s largest leisure experience company in their niche and is looking for a CRM Manager to join their team during a time of growth to help optimise their customer communications and deliver increases in revenue as a result of CRM activity.
You will lead the way on optimising customer communication activity through email, apps and more. You will define the appropriate KPIs of the CRM activity as well as create and execute communications strategies. You will also ensure the content fulfills the company's ideals and use data to evolve and inform your plans and strategy.
A major part of your role will be managing the integration and optimisation of Bloomreach along with creating marketing communications that include all communications channels.
You must be adept with Bloomreach to be considered for this role with experience in creating and delivering CRM strategy. Ideally, you will have experience in onboarding and setting up a new customer data platform system and be great at writing copy. You will have a strong eye for aesthetics for customer communications and be commercially astute with experience of setting and delivering against targets.
CRM Manager - Hybrid - Leisure Company employer: Blu Digital
Contact Detail:
Blu Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager - Hybrid - Leisure Company
✨Tip Number 1
Network like a pro! Reach out to people in the leisure industry on LinkedIn or at events. We can’t stress enough how personal connections can open doors that applications alone can’t.
✨Tip Number 2
Show off your skills! Create a portfolio or a presentation that highlights your CRM strategies and successes. We want to see how you’ve optimised customer communications in the past!
✨Tip Number 3
Prepare for interviews by researching the company’s current CRM activities. We need to know you’re genuinely interested and ready to contribute to their growth with your expertise in Bloomreach.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. We’re excited to see how you can help us elevate customer communications!
We think you need these skills to ace CRM Manager - Hybrid - Leisure Company
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the CRM Manager role. Highlight your experience with Bloomreach and any relevant CRM strategies you've implemented. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for optimising customer communications and how you can contribute to our growth. Keep it engaging and relevant to the leisure industry.
Showcase Your Copywriting Skills: Since writing copy is key for this role, include examples of your best work. Whether it's email campaigns or marketing content, we want to see your flair for creating compelling messages that resonate with customers.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Blu Digital
✨Know Your CRM Inside Out
Make sure you’re well-versed in Bloomreach and any other CRM tools mentioned in the job description. Brush up on your knowledge of how these platforms work, as well as their features and benefits. Being able to discuss specific examples of how you've used these tools effectively will show that you're the right fit for the role.
✨Showcase Your Communication Skills
Since the role involves optimising customer communications, prepare to demonstrate your copywriting skills. Bring examples of past marketing communications you've created, and be ready to discuss how you tailored messages for different audiences. This will highlight your ability to engage customers effectively.
✨Be Data-Driven
Familiarise yourself with key performance indicators (KPIs) relevant to CRM activities. Be prepared to discuss how you’ve used data to inform your strategies in previous roles. Showing that you can analyse results and adapt your approach based on insights will impress your interviewers.
✨Understand the Company’s Brand
Research the leisure company thoroughly before your interview. Understand their brand values, target audience, and current marketing strategies. This knowledge will help you align your answers with their ideals and demonstrate that you’re genuinely interested in contributing to their growth.
