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For Companies At a Glance
- Tasks: Lead CRM strategy to boost customer engagement and retention in a dynamic FMCG environment.
- Company: Join a growing FMCG company based in vibrant central Manchester.
- Benefits: Enjoy flexible working options and exciting corporate perks.
- Why this job: Make a real impact on customer relationships while developing your CRM skills in a supportive culture.
- Qualifications: Experience in CRM is essential; familiarity with platforms like Klayvio is a plus.
- Other info: This role offers a chance to innovate and optimise customer touchpoints.
The predicted salary is between 36000 - 60000 £ per year.
Are you looking for a new role? Are you ready to take the next steps in your CRM career? My client operates within the FMCG sector and is seeking a CRM Manager to join their growing team in central Manchester.
In this role, you will be responsible for developing and executing the CRM strategy to enhance customer engagement, retention, and lifetime value. Your key responsibilities will include:
- Designing and implementing effective CRM strategies
- Analyzing customer data to identify trends and opportunities
- Planning and executing targeted email, SMS, and push campaigns
- Monitoring campaign performance using metrics such as open rates, click-through rates, and customer lifetime value
- Managing and optimizing the referral program by improving touchpoints and testing new offers
To qualify, you should have solid experience in CRM, be capable of both hands-on and strategic work, and have experience building lifecycle automation campaigns. Familiarity with platforms similar to Klayvio is required, although experience with Klayvio itself is not mandatory. Experience in FMCG is desirable but not essential.
If this role sounds like a good fit for you, please apply below or contact me directly on LinkedIn. For more CRM opportunities, visit our jobs page.
CRM Manager - FMCG employer: Blu Digital
Contact Detail:
Blu Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager - FMCG
✨Tip Number 1
Network with professionals in the FMCG sector. Attend industry events or webinars where you can meet potential colleagues and learn more about the latest trends in CRM within this field.
✨Tip Number 2
Familiarise yourself with popular CRM tools, especially those similar to Klayvio. Consider taking online courses or tutorials to enhance your skills and demonstrate your commitment to mastering these platforms.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've used data to drive CRM strategies in previous roles. Be ready to discuss specific metrics and outcomes during interviews.
✨Tip Number 4
Engage with the company's social media channels. Comment on their posts or share relevant content to get noticed. This shows your interest in the company and helps you understand their brand voice.
We think you need these skills to ace CRM Manager - FMCG
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM, especially any hands-on and strategic work. Emphasise your familiarity with CRM platforms and any specific achievements in customer engagement or retention.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the FMCG sector and your understanding of CRM strategies. Mention specific examples of how you've successfully executed campaigns or improved customer lifetime value in previous roles.
Highlight Analytical Skills: Since the role involves analysing customer data, be sure to mention your analytical skills. Provide examples of how you've used data to identify trends and inform your CRM strategies.
Showcase Campaign Management Experience: Detail your experience in planning and executing targeted campaigns, including email, SMS, and push notifications. Include metrics from past campaigns to demonstrate your ability to monitor and optimise performance.
How to prepare for a job interview at Blu Digital
✨Know Your CRM Strategies
Make sure you can discuss various CRM strategies you've implemented in the past. Be prepared to explain how these strategies improved customer engagement and retention, as this will show your hands-on experience and strategic thinking.
✨Familiarise Yourself with Data Analysis
Since analysing customer data is a key part of the role, brush up on your data analysis skills. Be ready to talk about how you've used metrics like open rates and click-through rates to optimise campaigns in previous roles.
✨Showcase Your Campaign Experience
Prepare examples of targeted email, SMS, and push campaigns you've executed. Highlight any successful outcomes and what you learned from those experiences, as this will demonstrate your ability to plan and execute effective campaigns.
✨Understand the FMCG Landscape
Even if you don't have direct FMCG experience, it's beneficial to understand the sector's dynamics. Research current trends and challenges in FMCG CRM to show your enthusiasm and readiness to adapt to the industry.
