Are you an experienced CRM professional looking to take ownership of customer retention and lifecycle marketing for a growing luxury fashion brand? We’re hiring a commercially driven CRM Manager to lead CRM strategy across email, SMS and other owned channels. Based in East London (hybrid), this role will play a key part in driving customer engagement, retention and lifetime value.
In this role, you’ll own the CRM strategy across the full customer lifecycle, from acquisition and onboarding through to retention, reactivation, win-back and loyalty. You’ll manage campaign planning and execution, develop customer segments and journeys, and use personalisation and testing to continually improve performance. Working closely with Ecommerce, Brand, Product and Customer Service, you’ll use customer data and insights to shape campaigns and identify opportunities to grow revenue and loyalty.
To be successful, you’ll have strong experience across CRM, retention or lifecycle marketing, ideally within fashion, luxury or another premium consumer brand. Hands‑on experience with Klaviyo or a similar ESP is essential, alongside a strong understanding of segmentation, automation, customer journeys and campaign optimisation. You’ll be commercially minded, analytical and comfortable working in a fast‑paced environment with a high level of ownership.
CRM Manager / CRM Lead / Retention Manager / Lifecycle Marketing Manager / CRM Marketing / Klaviyo / Email Marketing / SMS / DTC / Luxury Fashion / London
#J-18808-Ljbffr
CRM Manager - Fashion - Up to £53,000 employer: Blu Digital
Blu Digital is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those passionate about driving growth in the SaaS and AI sectors. With a strong emphasis on employee development and collaboration, team members are encouraged to take ownership of their projects while benefiting from comprehensive training and mentorship opportunities. Located in a vibrant tech hub, Blu Digital offers a unique environment where creativity meets data-driven strategies, making it an ideal place for ambitious marketers to thrive.
