At a Glance
- Tasks: Lead exciting marketing campaigns and create impactful communications for a family-run business.
- Company: Join Bloor Homes, a friendly and supportive family-owned company.
- Benefits: Enjoy health cover, a company car, 25 days holiday, and discounts on homes.
- Other info: Great career growth opportunities in a collaborative environment.
- Why this job: Make a real difference in a dynamic role while developing your marketing skills.
- Qualifications: Degree in marketing and experience in PR and advertising required.
The predicted salary is between 34650 - 42350 £ per year.
Marketing Manager
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There’s nothing better than knowing you are part of a team that has made something perfect for someone.
At Bloor Homes our Marketing Manager is a vital role in our large, family-run business that ensures the smooth running of the Regional Office in co-ordinating the creation and delivery of high quality marketing communications work.
We are recruiting for an experienced Marketing Manager to join our Southern Region, based in Newbury, RG14 2PS to cover maternity leave.
This role will include devising and co-ordinating campaigns, incentives and events, dealing with our Sales and Technical Departments and being part of a hardworking, successful Team.
Whilst working within the guidelines of our high-profile Bloor Homes brand, you’ll be responsible for liaising with external agencies and our internal Graphics department to produce high-quality digital and printed marketing materials, for delivery across local, mainstream and electronic media, and through our website, property portals, estate agents and elsewhere.
This is a key position in a friendly, family-owned business, where we believe in attracting and encouraging the best people to develop successful careers with us.
MAIN DUTIES
- Overall accountability for production, accuracy and content of all marketing communication both online and hard copy.
- Forward planning marketing requirements to support the sales team with accurate literature, plans, signage and displays.
- Ensuring accurate and effective development and plot information on the Bloor Homes website, property portals and with estate agents as necessary.
- Briefing the marketing agency on marketing campaigns including HTML emails, digital adverts, PPC, press adverts, leaflets, signage, outdoor advertising etc.
- Ensuring timely and targeted campaign bookings with the media buying agency.
- Managing a significant annual marketing budget for the region.
- Reviewing effectiveness of digital campaigns using Google Analytics and using this knowledge for future marketing plans. Formulating effective marketing strategies.
- Monitoring and reviewing competitor activity and advising on best practise.
- Managing regional PR initiatives and proof-reading all press releases.
- Visiting sales offices to ensure quality and consistency of all displays. Assessing new opportunities for sales material.
- Managing the effective use of the CRM software by sales advisors.
- Overall responsibility for effective lead management on future developments.
- Liaising with third party agents and consortium partners to optimise online and on-site presence as required.
- Attending meetings that may be necessary in the performance of your duties.
- Complying with and uphold company policies and procedures.
- Maintaining all health and safety aspects associated with Covid-19.
ESSENTIAL SKILLS / ATTRIBUTES
- Experience of working in a similar role in house building/construction/residential Sales.
- Experience of dealing with PR, marketing and advertising agencies. With proven copywriting ability involving website content management systems.
- Educated to degree level or equivalent in marketing.
- Good time management and ability to manage own workload.
- Must be professional and demonstrate good business etiquette and respect towards people, property and the company.
- Be supportive, adaptable, passionate and driven with good innovative and positive attitude.
- COMPANY BENEFITS
- Bupa Health Care Cover
- Company car, phone and Laptop/tablet
- Scottish Widows Pension Scheme
- 25 days holiday entitlement (plus bank holidays)
- Group Staff Discount at Triumph Motorcycles ltd.
- Competitive discount on our homes (dependent upon the property and location)
If you feel this vacancy could be your new career path, click 'apply now' to forward an up-to-date copy of your CV
Marketing Manager in Shaw employer: Bloor Homes
Join a family-run business that prioritises high standards and employee satisfaction in the South Midlands. As an Engineering Manager, you'll benefit from comprehensive training, a supportive work culture, and ample opportunities for career progression, all while enjoying competitive benefits like a company car and health care cover. If you're looking for a meaningful role where you can lead a team and make a real impact, this is the perfect opportunity for you.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Shaw
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Bloor Homes and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Bloor Homes are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Bloor Homes on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Bloor Homes. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager in Shaw
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Bloor Homes. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Bloor Homes:Show us that you’ve done your homework! In your application, briefly mention what you admire about Bloor Homes’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Bloor Homes
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Bloor Homes will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Bloor Homes, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
