Technical Product Marketing Manager

Technical Product Marketing Manager

Full-Time 60000 - 80000 € / year (est.) Home office possible
Bloomreach

At a Glance

  • Tasks: Drive go-to-market strategies for innovative tech partnerships and product launches.
  • Company: Join Bloomreach, a leader in AI-driven personalization and customer engagement.
  • Benefits: Flexible working hours, personal development budget, and wellness programs.
  • Other info: Collaborative culture with opportunities for growth and volunteering.
  • Why this job: Be at the forefront of transforming commerce experiences with cutting-edge technology.
  • Qualifications: Experience in product marketing or technical roles, strong writing skills, and a passion for AI.

The predicted salary is between 60000 - 80000 € per year.

Bloomreach is building the world’s premier agentic platform for personalization. We’re revolutionizing how businesses connect with their customers, building and deploying AI agents to personalize the entire customer journey. We're taking autonomous search mainstream, making product discovery more intuitive and conversational for customers, and more profitable for businesses. We’re making conversational shopping a reality, connecting every shopper with tailored guidance and product expertise — available on demand, at every touchpoint in their journey. We're designing the future of autonomous marketing, taking the work out of workflows, and reclaiming the creative, strategic, and customer-first work marketers were always meant to do. And we're building all of that on the intelligence of a single AI engine — Loomi AI — so that personalization isn't only autonomous…it's also consistent.

From retail to financial services, hospitality to gaming, businesses use Bloomreach to drive higher growth and lasting loyalty. We power personalization for more than 1,400 global brands, including American Eagle, Sonepar, and Pandora.

About the Role: As a Technical Product Marketing Manager at Bloomreach, you support go-to-market activities for technical platform launches, search and strategic ISV partnerships (Databricks, AWS, GCP, Snowflake). This role is designed for someone who is passionate about building rapidly scaling products with partners, who is agentic-minded, and excited to work at the intersection of technology and marketing. If you’re someone who gets fired up about how MCPs unlock new product possibilities, who can read a technical spec and translate it into a compelling story for a commercial audience then this role is for you. You'll work closely alongside other experienced product marketers — contributing to our technical platform and partnership narrative. This is a high-visibility position on a team shaping Bloomreach's platform and partner strategy.

Key Responsibilities

  • Strategic ISV Partnerships GTM (AWS, GCP, Snowflake): Own the go-to-market motion for Bloomreach's technical partnerships. You'll develop joint positioning, support marketplace listings, help coordinate co-marketing activities, and build the collateral sales teams need to co-sell effectively with these partners. You'll be the day-to-day PMM point of contact for these partnership programs.
  • Technical Platform Launches: Own go-to-market execution for technical product launches end-to-end. This means building a compelling story, tiering, milestone planning, internal communication, sales enablement, and post-launch evaluation. You'll work directly with Product and Engineering to understand technical details and translate them into clear, customer-facing messaging. Define success metrics upfront and deliver post-mortems with real learnings.
  • API & Agentic Narrative Support: Contribute to Bloomreach's API and agentic platform story. You'll work alongside senior PMMs to build materials that help technical buyers — developers, architects, and IT leaders — understand what's possible with the Bloomreach platform. This includes supporting our search and product discovery narrative and helping connect technical capabilities to customer value. An understanding of (or strong curiosity about) agentic AI architectures and MCP frameworks is a significant plus.
  • Customer Storylines & Sales Enablement: Support the team in building the materials that help sales and internal teams talk about Bloomreach's platform credibly and compellingly. This includes field-ready assets like talk tracks, discovery guides, one-pagers, and technical integration briefs — maintained, versioned, and actually used. You'll collaborate with the Enablement team to develop training content and monitor what's landing in the field.
  • Cross-Functional Collaboration: Partner closely with Product, Partnerships, Sales, CS, and Marketing to execute launches and GTM programs on time and to a high standard. Run a light project-health cadence to track owners, risks, and dependencies — and proactively flag when things need unblocking.
  • Other Duties: Take on other job-related tasks in support of PMM and business objectives as assigned. Participate actively in team meetings and professional development activities.

Experience and Qualifications

  • Up to 5 years of experience in Product Marketing, Technical Marketing, Solutions Engineering, Developer Relations, or a closely related field — ideally at a SaaS or AI company. OR equivalent experience in a technical role (engineering, product management, solutions architecture) with a strong desire to move into marketing and storytelling.
  • Experience working with technology partners to jointly build and launch products, features and go-to-market sales motions.
  • API/MCP fluent: you understand how agentic architectures work and how technical platforms deliver value for customers and partners. You're genuinely excited about the shift toward agentic and AI-driven architectures. You won't write code every day, but you need to be comfortable reading documentation and talking to engineers.
  • Strong writing skills: you can make complex technical concepts accessible without losing the precision that technical buyers expect. Clarity is your superpower.
  • Collaborative and proactive: you thrive in cross-functional environments, take ownership without being asked, and communicate clearly when you're stuck.
  • Bachelor's degree or equivalent experience in computer science, marketing, business, or a technical field preferred.
  • Experience working with Claude Code, Cursor, Codex or other agentic AI tools in Marketing workflows would be a significant plus.

Example Milestones (First Months)

  • Month 1 — Learn the landscape. Shadow senior PMMs on active launches and partnership programs. Get deeply familiar with the Bloomreach platform, Search, and the Loomi/AI narrative. Meet your key stakeholders in Product, Partnerships, and Sales.
  • Months 1–2 — First launch ownership. Take ownership of your first technical product launch end-to-end — with support. Deliver a messaging brief, coordinate the internal communication plan, and produce the sales enablement assets.
  • Month 3 — Partnership GTM ownership. Take the wheel on AWS, GCP, and Snowflake partnership GTM. Establish a regular cadence with partner teams and deliver an updated joint positioning document for each.
  • Month 6 — Reflect and raise the bar. Deliver a post-mortem on your first major launch and present learnings to the broader team. Contribute a chapter to Bloomreach's API/agentic narrative. Have a clear point of view on where your partnerships are heading and what needs to change.

Excited? Join us and transform the future of commerce experiences.

Regional benefits:

  • Personal pension contribution by Bloomreach
  • MyEva — online financial expert tool at your disposal
  • Access to private hospitals with reduced wait times
  • Income protection in case of long-term illness or injury

More things you'll like about Bloomreach:

  • Culture: A great deal of freedom and trust. At Bloomreach we don’t clock in and out, and we have neither corporate rules nor long approval processes. This freedom goes hand in hand with responsibility. We are interested in results from day one.
  • We have defined our 5 values and the 10 underlying key behaviours that we strongly believe in. We can only succeed if everyone lives these behaviours day to day. We've embedded them in our processes like recruitment, onboarding, feedback, personal development, performance review and internal communication.
  • We believe in flexible working hours to accommodate your working style.
  • We work virtual-first with several Bloomreach Hubs available across three continents.
  • We organise company events to experience the global spirit of the company and get excited about what's ahead.
  • We encourage and support our employees to engage in volunteering activities - every Bloomreacher can take 5 paid days off to volunteer.

The Bloomreach Glassdoor page elaborates on our stellar 4.4/5 rating. The Bloomreach Comparably page Culture score is even higher at 4.9/5.

Personal Development:

  • We have a People Development Program -- participating in personal development workshops on various topics run by experts from inside the company.
  • We are continuously developing & updating competency maps for select functions.
  • Our resident communication coach Ivo Večeřa is available to help navigate work-related communications & decision-making challenges.
  • Our managers are strongly encouraged to participate in the Leader Development Program to develop in the areas we consider essential for any leader. The program includes regular comprehensive feedback, consultations with a coach and follow-up check-ins.
  • Bloomreachers utilize the $1,500 professional education budget on an annual basis to purchase education products (books, courses, certifications, etc.).

Well-being:

  • The Employee Assistance Program -- with counselors -- is available for non-work-related challenges.
  • Subscription to Calm - sleep and meditation app.
  • We organise ‘DisConnect’ days where Bloomreachers globally enjoy one additional day off each quarter, allowing us to unwind together and focus on activities away from the screen with our loved ones.
  • We facilitate sports, yoga, and meditation opportunities for each other.
  • Extended parental leave up to 26 calendar weeks for Primary Caregivers.

Compensation:

  • Restricted Stock Units or Stock Options are granted depending on a team member’s role, seniority, and location.
  • Everyone gets to participate in the company's success through the company performance bonus.
  • We offer an employee referral bonus of up to $3,000 paid out immediately after the new hire starts.
  • We reward & celebrate work anniversaries -- Bloomversaries.

(Subject to employment type. Interns are exempt from marked benefits, usually for the first 6 months.)

Excited? Join us and transform the future of commerce experiences! If this position doesn't suit you, but you know someone who might be a great fit, share it - we will be very grateful!

Any unsolicited resumes/candidate profiles submitted through our website or to personal email accounts of employees of Bloomreach are considered property of Bloomreach and are not subject to payment of agency fees.

Technical Product Marketing Manager employer: Bloomreach

Bloomreach is an exceptional employer that fosters a culture of freedom and trust, allowing employees to thrive in a flexible, virtual-first environment. With a strong emphasis on personal development, employees benefit from comprehensive training programs, generous education budgets, and opportunities for volunteering, all while contributing to innovative AI-driven solutions that transform customer experiences. The company's commitment to well-being, competitive compensation, and a supportive work atmosphere makes it an ideal place for those seeking meaningful and rewarding careers.

Bloomreach

Contact Detail:

Bloomreach Recruiting Team

StudySmarter Expert Advice🤫

We think this is how you could land Technical Product Marketing Manager

Tip Number 1

Network like a pro! Reach out to current employees at Bloomreach on LinkedIn and ask about their experiences. A friendly chat can give you insider info and might just get your foot in the door.

Tip Number 2

Prepare for the interview by understanding Bloomreach's products and the tech behind them. Dive into their AI-driven platform and think about how you can contribute to their mission of personalisation. Show them you're not just a fit, but a perfect match!

Tip Number 3

Practice your storytelling skills! You’ll need to translate complex technical concepts into compelling narratives. Think about how you can showcase your experience in product marketing and partnerships in a way that resonates with their goals.

Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the Bloomreach team and ready to dive into the exciting world of autonomous marketing.

We think you need these skills to ace Technical Product Marketing Manager

Product Marketing
Technical Marketing
Solutions Engineering
Developer Relations
Go-to-Market Strategy
Partnership Management
Sales Enablement

Some tips for your application 🫡

Show Your Passion:When you're writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about blending technology and marketing, so share your thoughts on how you can contribute to our mission at Bloomreach.

Tailor Your Story:Make sure to customise your application to highlight relevant experiences that align with the Technical Product Marketing Manager role. We love seeing how your background in product marketing or technical roles can bring value to our team!

Be Clear and Concise:Remember, clarity is key! Use straightforward language to explain your skills and experiences. We appreciate well-structured applications that get straight to the point without unnecessary fluff.

Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!

How to prepare for a job interview at Bloomreach

Know Your Tech Inside Out

As a Technical Product Marketing Manager, it's crucial to understand the technical aspects of Bloomreach's platform. Familiarise yourself with the AI architectures and MCP frameworks mentioned in the job description. This will help you translate complex concepts into compelling stories during your interview.

Showcase Your Collaborative Spirit

Bloomreach values cross-functional collaboration, so be ready to discuss your experiences working with different teams. Share specific examples of how you've partnered with product, sales, or engineering teams to drive successful launches or marketing initiatives.

Prepare for Real-World Scenarios

Think about potential go-to-market strategies for technical partnerships like AWS or GCP. Be prepared to discuss how you would approach these partnerships, including joint positioning and co-marketing activities. This shows you're not just a thinker but also a doer.

Craft Your Storytelling Skills

Strong writing skills are essential for this role. Practice explaining technical concepts in simple terms. You might even want to prepare a brief messaging document or a one-pager that showcases your ability to communicate effectively with both technical and non-technical audiences.