Strategic Partnerships Lead (UKI & iGaming, EMEA)

Bloomreach is building the world’s premier agentic platform for personalization. We’re revolutionizing how businesses connect with their customers, building and deploying AI agents to personalize the entire customer journey. We’re taking autonomous search mainstream, making product discovery more intuitive and conversational for customers and more profitable for businesses. We’re making conversational shopping a reality, connecting every shopper with tailored guidance and product expertise — available on demand, at every touchpoint in their journey. We’re designing the future of autonomous marketing, taking the work out of workflows, and reclaiming the creative, strategic, and customer‑first work marketers were always meant to do. All of that is built on the intelligence of a single AI engine — Loomi AI — so that personalization isn’t only autonomous…it’s also consistent. From retail to financial services, hospitality to gaming, businesses use Bloomreach to drive higher growth and lasting loyalty. We power personalization for more than 1,400 global brands, including American Eagle, Sonepar, and Pandora.

The Strategic Partnerships Lead will build and scale Bloomreach’s partner ecosystem in the UKI, driving vertical growth through Tier‑1 digital agencies, SIs/GSIs, and in EMEA with iGaming agencies and iGaming technology partners. This IC role owns recruiting and activating strategic partners, negotiating commercial agreements, spearheading partner enablement, co‑developing GTM plays for iGaming use cases, and delivering partner‑sourced pipeline and bookings in tight alignment with Sales, Marketing, Product, and Services. Please note this is an IC role, and does not involve managing a team.

Responsibilities

• Build the UK strategic vertical partner strategy and operating model, including target partners (agencies/SIs with MarTech, data, commerce & gaming practices and complementary technology solutions) and a phased plan to achieve coverage across priority sub‑segments.
• Recruit, onboard, and activate Tier‑1 partners; negotiate mutually beneficial commercial agreements with clear revenue commitments, performance milestones, and enablement expectations.
• Lead partner sales enablement end‑to‑end: curate role‑based paths for vertical‑specific use cases across Bloomreach Engagement and Discovery; host training/webinars; drive certifications; and validate delivery readiness.
• Co‑develop vertical GTM plays tailored to sectors e.g. targeting iGaming operators (player acquisition & retention, personalisation, gamification, cross‑sell/upsell/reactivation etc.) with concrete assets, plays, and enablement for joint field teams.
• Orchestrate co‑selling with Sales on enterprise opportunities, establishing clear partner roles, value narratives, solution scopes, and resourcing plans to accelerate deal velocity and win rate.
• Launch co‑marketing and outbound programs with priority partners (case studies, field events, workshops, ABM, and content) to create joint awareness and generate qualified pipeline in the UK & iGaming ecosystem.
• Qualify inbound together with partners, ensuring fit to Bloomreach ICP, use cases, and solution scope; guide deal structuring and partner attach strategy.
• Maintain accurate forecasting and reporting on partner‑sourced/attached opportunities, partner health, enablement status, certifications, and pipeline coverage; publish dashboards and insights.
• Drive strong internal alignment with Sales, Product, Services, Legal, and Deal Desk to remove friction, accelerate agreements, and scale repeatable motions for strategic verticals.
• Represent partner and market feedback from UK customers and operators back to Product for roadmap signals and to Marketing for vertical messaging and proof points.

Qualifications

• 5+ years managing agency/SI/GSI and/or technology partner relationships in enterprise software; experience in iGaming strongly preferred, with a record of building or scaling this vertical.
• Proven co‑selling impact with enterprise sellers and partners, from deal strategy and exec alignment to negotiation and close, consistently generating incremental partner pipeline and bookings.
• Deep understanding of sector‑relevant use cases (acquisition and engagement, live ops communications, storefront/merch and commerce experiences, analytics/CDP‑driven personalisation) and how partners deliver these outcomes.
• Strong negotiation, consultative selling, and executive communication skills; credible with C‑level at agencies, SIs, and technology partners.
• High energy, self‑starter, organized operator who creates clarity, builds programs, and ships results; proficient with CRM and sales automation tools.
• Knowledge of the UK market and iGaming dynamics and network across agencies, SIs, and tech partners is a must.

Culture

A great deal of freedom and trust. At Bloomreach we don’t clock in and out, and we have neither corporate rules nor long approval processes. This freedom goes hand in hand with responsibility. We are interested in results from day one. We have defined our 5 values and the 10 underlying key behaviours that we strongly believe in. We can only succeed if everyone lives these behaviours day to day. We’ve embedded them in our processes like recruitment, onboarding, feedback, personal development, performance review and internal communication. We believe in flexible working hours to accommodate your working style. We work virtual‑first with several Bloomreach Hubs available across three continents. We organize company events to experience the global spirit of the company and get excited about what’s ahead. We encourage and support our employees to engage in volunteering activities – every Bloomreacher can take 5 paid days off to volunteer. The Bloomreach Glassdoor page elaborates on our stellar 4.4/5 rating. The Bloomreach Comparably page Culture score is even higher at 4.9/5.

Personal Development

We have a People Development Program – participating in personal development workshops on various topics run by experts from inside the company. We are continuously developing & updating competency maps for select functions. Our resident communication coach Ivo Večeřa is available to help navigate work‑related communications & decision‑making challenges. Our managers are strongly encouraged to participate in the Leader Development Program to develop in the areas we consider essential for any leader. The program includes regular comprehensive feedback, consultations with a coach and follow‑up check‑ins. Bloomreachers utilize the $1,500 professional education budget on an annual basis to purchase education products (books, courses, certifications, etc.).

Well‑being

The Employee Assistance Program – with counselors – is available for non‑work‑related challenges. Subscription to Calm – sleep and meditation app. We organize ‘DisConnect’ days where Bloomreachers globally enjoy one additional day off each quarter, allowing us to unwind together and focus on activities away from the screen with our loved ones. We facilitate sports, yoga, and meditation opportunities for each other. Extended parental leave up to 26 calendar weeks for Primary Caregivers.

Compensation

Restricted Stock Units or Stock Options are granted depending on a team member’s role, seniority, and location. Everyone gets to participate in the company performance bonus. We offer an employee referral bonus of up to $3,000 paid out immediately after the new hire starts. We reward & celebrate work anniversaries – Bloomversaries!

Excited? Join us and transform the future of commerce experiences! If this position doesn’t suit you, but you know someone who might be a great fit, share it – we will be very grateful!