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- Tasks: Lead customer marketing strategy to boost engagement and growth across EMEA.
- Company: Join Bloomreach, a leader in AI-driven customer experiences.
- Benefits: Flexible hours, remote work, professional development budget, and wellness programs.
- Why this job: Shape the future of marketing with innovative AI solutions and make a real impact.
- Qualifications: 6-10 years in B2B SaaS marketing with a focus on customer advocacy.
- Other info: Dynamic culture with a strong emphasis on personal development and community engagement.
The predicted salary is between 43200 - 72000 £ per year.
Join to apply for the Senior Customer Marketing Manager, EMEA role at Bloomreach. Bloomreach is building the world's premier agentic platform for personalization. We are revolutionizing how businesses connect with their customers, building and deploying AI agents to personalize the entire customer journey.
As the Senior Customer Marketing Manager, EMEA, you will own the regional customer marketing strategy to drive adoption, advocacy, upsell & cross-sell, and expansion across Bloomreach's EMEA install base. You will partner closely with Customer Success, Sales, Product Marketing, Field Marketing and our Events team to turn customer outcomes into programs that deliver business impact.
Responsibilities:- Define and execute the EMEA customer marketing strategy aligned to regional retention, expansion, and advocacy goals.
- Build quarterly plans and operating rhythms.
- Work with product marketing on onboarding, enabling, and accelerating product adoption (e.g., in-app education, webinars, office hours, playbooks, email nurture).
- Partner with Sales/CS on account-based plays that unlock upsell and cross-sell—targeted campaigns, success stories by ICP/segment, and value realisation proof.
- Grow the pipeline of public customer evidence—case studies, video testimonials, reviews, awards, speakers—mapped to priority products, geos, and industries.
- Maintain a healthy EMEA reference pool; enable Sales with compliant, timely references and track coverage against priority segments.
- Lead regional user groups, roundtables, and customer events; recruit speakers, manage agencies, and drive participation and post-event follow-up.
- Partner on NPS/CSAT surveys, win/loss, and qualitative research. Translate insights into actions with Product, CS, and PMM.
- Create and localise high-impact customer content (stories, newsletters, success kits, spotlights) tailored to EMEA audiences and languages.
- Define KPIs, build dashboards, and report on program impact (adoption lifts, expansion pipeline influenced, reference coverage, advocacy outputs).
- Ensure GDPR-compliant consent, data handling, and reference usage; maintain accurate records and opt-in status.
- Build trusted partnerships with EMEA Sales and CS leadership, Partner Marketing, and Comms/PR to amplify customer stories and outcomes.
- 6–10 years in B2B SaaS customer marketing (or closely related), with meaningful ownership of EMEA programs.
- Evidence of driving adoption, advocacy, and expansion outcomes in a multi-product, enterprise or mid-market environment.
- Skilled at building reference programs and generating public proof (case studies, reviews, speakers) mapped to GTM priorities.
- Strong planning, prioritisation, and cross-functional leadership across CS, Sales, Product, and PMM.
- Ability to turn results into compelling narratives and assets for segmented audiences.
- Experience with AI, familiarity with CRM and marketing automation, advocacy platforms, and survey tools.
- Data fluent; sets clear KPIs, builds dashboards, and ties programs to business outcomes.
- Knowledge of EMEA market nuances and GDPR best practices.
- Fluency in English, with additional EMEA languages a plus.
- Willingness to travel within EMEA for customer events and meetings as needed.
- Drive cross-sell and upsell and decrease churn.
- Reference coverage ratio for priority segments, products, and countries.
- Adoption KPI improvements for targeted cohorts (e.g., feature activation, usage depth).
- NPS/CSAT response rates and actions taken from insights.
A great deal of freedom and trust. At Bloomreach we don’t clock in and out, and we have neither corporate rules nor long approval processes. This freedom goes hand in hand with responsibility. We are interested in results from day one.
We believe in flexible working hours to accommodate your working style. We work virtual-first with several Bloomreach Hubs available across three continents. We organize company events to experience the global spirit of the company and get excited about what’s ahead.
Personal Development:We have a Development Program – participating in personal development workshops on various topics run by experts from inside the company. Our managers are strongly encouraged to participate in the Leader Development Program to develop in the areas we consider essential for any leader.
Well-being:The Employee Assistance Program – with counselors – is available for non-work-related challenges. We organize 'DisConnect' days where Bloomreachers globally enjoy one additional day off each quarter, allowing us to unwind together and focus on activities away from the screen with our loved ones.
Compensation:Restricted Stock Units or Stock Options are granted depending on a team member's role, seniority, and location. Everyone gets to participate in the company's success through the company performance bonus.
Excited? Join us and transform the future of commerce experiences!
Senior Field Customer Marketer, EMEA in London employer: Bloomreach
Contact Detail:
Bloomreach Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Field Customer Marketer, EMEA in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show up prepared for interviews! Research Bloomreach and its products, especially Loomi AI. Knowing the ins and outs will help you stand out and show your genuine interest.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can keep you top of mind. Mention something specific from your conversation to make it personal.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Bloomreach team!
We think you need these skills to ace Senior Field Customer Marketer, EMEA in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Customer Marketing Manager role. Highlight your experience in B2B SaaS customer marketing and how it aligns with Bloomreach's goals. We want to see how you can drive adoption and advocacy!
Showcase Your Achievements: Don’t just list your responsibilities; share specific examples of how you've driven results in previous roles. Use metrics to back up your claims, like improvements in NPS or successful campaigns. We love numbers that tell a story!
Be Authentic: Let your personality shine through in your application. We value authenticity and want to know what makes you tick. Share your passion for customer marketing and how you envision contributing to our mission at Bloomreach.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way to ensure it gets into the right hands. Plus, you’ll find all the details you need about the role and our company culture there!
How to prepare for a job interview at Bloomreach
✨Know Your Stuff
Before the interview, dive deep into Bloomreach's products and services. Understand how their AI-driven platform works and be ready to discuss how you can contribute to their customer marketing strategy. Familiarity with their key clients and case studies will show your genuine interest.
✨Showcase Your Experience
Prepare specific examples from your past roles that demonstrate your success in driving customer adoption and advocacy. Highlight any experience you have with B2B SaaS marketing, especially in the EMEA region, and how you've built effective reference programs.
✨Be Data-Driven
Bloomreach values data fluency, so come prepared to discuss how you've set KPIs and measured the impact of your marketing initiatives. Bring examples of dashboards or reports you've created to track performance and drive business outcomes.
✨Cultural Fit Matters
Bloomreach has a unique culture that emphasises freedom and responsibility. Be ready to discuss how you align with their values and how you can contribute to a flexible, results-oriented environment. Share your thoughts on collaboration across teams like Sales and Customer Success.
