Director, Sales – Nordics and Benelux
Director, Sales – Nordics and Benelux

Director, Sales – Nordics and Benelux

Full-Time 48000 - 84000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead sales strategy and team for the Nordics and Benelux, driving growth and customer success.
  • Company: Bloomreach is revolutionising customer connections with AI-powered personalisation across various industries.
  • Benefits: Enjoy flexible working hours, remote options, and a generous professional development budget.
  • Why this job: Join a dynamic team focused on innovation and making a real impact in commerce experiences.
  • Qualifications: 5+ years in sales leadership, strong B2B SaaS experience, and excellent communication skills required.
  • Other info: Embrace a culture of freedom, trust, and continuous learning with opportunities for volunteering.

The predicted salary is between 48000 - 84000 £ per year.

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Bloomreach is building the world’s premier agentic platform for personalization .We’re revolutionizing how businesses connect with their customers, building and deploying AI agents to personalize the entire customer journey.

  • We\’re taking autonomous search mainstream, making product discovery more intuitive and conversational for customers, and more profitable for businesses.
  • We’re making conversational shopping a reality, connecting every shopper with tailored guidance and product expertise — available on demand, at every touchpoint in their journey.
  • We\’re designing the future of autonomous marketing, taking the work out of workflows, and reclaiming the creative, strategic, and customer-first work marketers were always meant to do.

And we\’re building all of that on the intelligence of a single AI engine — Loomi AI — so that personalization isn\’t only autonomous…it\’s also consistent.From retail to financial services, hospitality to gaming, businesses use Bloomreach to drive higher growth and lasting loyalty. We power personalization for more than 1,400 global brands, including American Eagle, Sonepar, and Pandora.
As the Director, Sales – Nordics and Benelux , you will serve as a key regional leader, responsible for driving strategic growth, customer acquisition, and revenue performance across the Nordics and Benelux markets. You will lead a high-performing team, devise the go-to-market strategy for the region and orchestrate cross-functional efforts to penetrate key verticals, with a primary focus on retail, while ensuring alignment with global sales initiatives and company objectives.
This senior leadership role requires a strong blend of strategic thinking, operational rigour, and a customer-first mindset. You will act as a trusted advisor both internally and externally, cultivating executive relationships, driving market expansion, and ensuring consistent excellence across the sales cycle.
Key Responsibilities:

  • Regional Sales Leadership: Define and execute a comprehensive go-to-market strategy for the Nordics and Benelux, delivering against ambitious growth targets and expanding our market footprint.
  • Team Leadership & Development: Build, mentor, and lead a high-performing sales team. Lead by example and establish a culture of accountability, continuous learning, and excellence in execution.
  • Strategic Account Management: Oversee complex sales cycles from lead generation through negotiation to close, ensuring a consultative approach and long-term client success.
  • Cross-Functional Alignment: Partner with Channel, Marketing, Customer Success, Sales Engineering, and Professional Services to deliver tailored solutions and elevate the customer experience.
  • Executive Engagement: Build and maintain trusted relationships with C-level stakeholders at customer organisations. Represent the Company at key industry events, conferences, and executive briefings.
  • CRM and Sales Operations Excellence: Ensure sales processes are adhered to, and CRM usage is optimised to provide transparency, forecasting accuracy, and pipeline discipline.
  • Client-Centric Proposals: Oversee the creation and delivery of high-impact proposals and briefs. Ensure that value messaging is clear, compelling, and tailored to stakeholder needs.
  • Performance Analytics: Monitor regional KPIs and provide actionable insights to drive improvements in win rates, deal velocity, and customer satisfaction.
  • Adaptability & Growth: Embrace and lead change, adjusting strategies as needed to respond to market shifts, customer feedback, and evolving business priorities.

Qualifications & Experience:

  • 5+ years of progressive sales leadership experience, with a proven track record of success in the Nordics and/or Benelux markets.
  • Strong domain expertise in B2B enterprise software/SaaS, ideally with exposure to retail,
  • Demonstrated success in building and leading geographically dispersed teams.
  • Exceptional negotiation, communication, and executive engagement skills.
  • Analytical and data-driven with experience in CRM and sales forecasting tools (e.g., Salesforce).
  • Ability to thrive in a fast-paced, matrixed, and global environment.
  • Bachelor\’s degree required; MBA or equivalent is a plus.
  • Fluency in English is essential; proficiency in a Nordic or Benelux language is highly desirable.

More things you\’ll like about Bloomreach:
Culture:

  • A great deal of freedom and trust. At Bloomreach we don’t clock in and out, and we have neither corporate rules nor long approval processes. This freedom goes hand in hand with responsibility. We are interested in results from day one.
  • We have defined our 5 values and the 10 underlying key behaviors that we strongly believe in. We can only succeed if everyone lives these behaviors day to day. We\’ve embedded them in our processes like recruitment, onboarding, feedback, personal development, performance review and internal communication.
  • We believe in flexible working hours to accommodate your working style.
  • We work virtual-first with several Bloomreach Hubs available across three continents.
  • We organize company events to experience the global spirit of the company and get excited about what\’s ahead.
  • We encourage and support our employees to engage in volunteering activities – every Bloomreacher can take 5 paid days off to volunteer*.
  • The Bloomreach Glassdoor page elaborates on our stellar 4.4/5 rating. The Bloomreach Comparably page Culture score is even higher at 4.9/5

Personal Development:

  • We have a People Development Program — participating in personal development workshops on various topics run by experts from inside the company. We are continuously developing & updating competency maps for select functions.
  • Our resident communication coach Ivo Večeřa is available to help navigate work-related communications & decision-making challenges.*
  • Our managers are strongly encouraged to participate in the Leader Development Program to develop in the areas we consider essential for any leader. The program includes regular comprehensive feedback, consultations with a coach and follow-up check-ins.
  • Bloomreachers utilize the $1,500 professional education budget on an annual basis to purchase education products (books, courses, certifications, etc.)*

Well-being:

  • The Employee Assistance Program — with counselors — is available for non-work-related challenges.*
  • Subscription to Calm – sleep and meditation app.*
  • We organize ‘DisConnect’ days where Bloomreachers globally enjoy one additional day off each quarter, allowing us to unwind together and focus on activities away from the screen with our loved ones.
  • We facilitate sports, yoga, and meditation opportunities for each other.
  • Extended parental leave up to 26 calendar weeks for Primary Caregivers.*

Compensation:

  • Restricted Stock Units or Stock Options are granted depending on a team member’s role, seniority, and location.*
  • Everyone gets to participate in the company\’s success through the company performance bonus.*
  • We offer an employee referral bonus of up to $3,000 paid out immediately after the new hire starts.
  • We reward & celebrate work anniversaries — Bloomversaries!*

(*Subject to employment type. Interns are exempt from marked benefits, usually for the first 6 months.)
Excited? Join us and transform the future of commerce experiences!
If this position doesn\’t suit you, but you know someone who might be a great fit, share it – we will be very grateful!
Any unsolicited resumes/candidate profiles submitted through our website or to personal email accounts of employees of Bloomreach are considered property of Bloomreach and are not subject to payment of agency fees.

Seniority level

  • Seniority level

    Director

Employment type

  • Employment type

    Full-time

Job function

  • Job function

    Sales and Business Development

  • Industries

    Software Development, Advertising Services, and IT Services and IT Consulting

Referrals increase your chances of interviewing at Bloomreach by 2x

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Director, Sales – Nordics and Benelux employer: Bloomreach

Bloomreach is an exceptional employer that fosters a culture of freedom and trust, allowing employees to thrive in a flexible, virtual-first environment. With a strong emphasis on personal development, employees benefit from comprehensive training programs, generous professional education budgets, and well-being initiatives like extended parental leave and wellness days. The company’s commitment to innovation and collaboration, combined with its impressive Glassdoor ratings, makes it an attractive place for those seeking meaningful and rewarding careers in the dynamic field of AI-powered personalization.
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Contact Detail:

Bloomreach Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Director, Sales – Nordics and Benelux

Tip Number 1

Familiarise yourself with Bloomreach's AI-powered platform and its applications in personalisation. Understanding how their technology works will help you articulate your vision for sales strategies that align with their innovative approach.

Tip Number 2

Network with current or former employees of Bloomreach, especially those in sales roles. They can provide valuable insights into the company culture and expectations, which can help you tailor your approach during interviews.

Tip Number 3

Prepare to discuss your experience in leading geographically dispersed teams. Highlight specific examples where you've successfully driven growth in the Nordics and Benelux markets, as this is crucial for the role.

Tip Number 4

Stay updated on industry trends in B2B enterprise software and retail. Being able to speak knowledgeably about market shifts and customer needs will demonstrate your strategic thinking and readiness to lead at Bloomreach.

We think you need these skills to ace Director, Sales – Nordics and Benelux

Strategic Thinking
Sales Leadership
Customer Acquisition
Revenue Performance Management
Team Building and Mentoring
Consultative Selling
Cross-Functional Collaboration
Executive Relationship Management
CRM Proficiency (e.g., Salesforce)
Sales Forecasting
Negotiation Skills
Analytical Skills
Market Expansion Strategies
Performance Analytics
Adaptability to Change

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in sales leadership, particularly in the Nordics and Benelux markets. Emphasise your achievements in driving growth and managing teams, as these are key aspects of the role.

Craft a Compelling Cover Letter: In your cover letter, express your passion for Bloomreach's mission and how your background aligns with their goals. Mention specific experiences that demonstrate your ability to lead a high-performing sales team and engage with C-level stakeholders.

Showcase Relevant Skills: Highlight your expertise in B2B enterprise software/SaaS and any experience you have in retail. Be sure to mention your analytical skills and familiarity with CRM tools, as these are crucial for the role.

Prepare for Potential Questions: Anticipate questions related to your strategic thinking and operational rigour. Be ready to discuss how you've successfully navigated complex sales cycles and built strong relationships with clients in previous roles.

How to prepare for a job interview at Bloomreach

Research Bloomreach Thoroughly

Before the interview, dive deep into Bloomreach's mission, values, and recent developments. Understanding their AI-powered platform and how it personalises customer journeys will help you align your answers with their goals.

Showcase Your Leadership Experience

As a Director of Sales, you'll need to demonstrate your ability to lead high-performing teams. Prepare examples of how you've built and mentored teams in the past, focusing on accountability and continuous learning.

Prepare for Strategic Discussions

Expect to discuss your go-to-market strategies and how you would approach market expansion in the Nordics and Benelux. Be ready to share specific examples of successful strategies you've implemented in similar markets.

Engage with Executive Presence

Since this role involves building relationships with C-level stakeholders, practice articulating your thoughts clearly and confidently. Demonstrating strong negotiation and communication skills will be key to making a positive impression.

Director, Sales – Nordics and Benelux
Bloomreach

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