Senior Field Marketer, EMEA Retail

Bloomreach is building the world’s premier agentic platform for personalization. We’re revolutionizing how businesses connect with their customers, building and deploying AI agents to personalize the entire customer journey. We’re taking autonomous search mainstream, making product discovery more intuitive and conversational for customers, and more profitable for businesses. We’re making conversational shopping a reality, connecting every shopper with tailored guidance and product expertise — available on demand, at every touchpoint in their journey. We’re designing the future of autonomous marketing, taking the work out of workflows, and reclaiming the creative, strategic, and customer-first work marketers were always meant to do. And we’re building all of that on the intelligence of a single AI engine — Loomi AI — so that personalization isn’t only autonomous…it’s also consistent.

From retail to financial services, hospitality to gaming, businesses use Bloomreach to drive higher growth and lasting loyalty. We power personalization for more than 1,400 global brands, including American Eagle, Sonepar, and Pandora.

What challenge awaits you? We are looking for a Senior Field Marketer with a knowledge of the EMEA region to help us meet our ambitious growth targets in the region. A Field Marketer at Bloomreach is someone who owns the accounts, contacts and marketing strategy and execution for their region. This person is also responsible for allocating the marketing budget across partner, customer and prospect activities. You’ll have to work closely with our Events, Digital, Brand and Partnerships teams to build, own and execute a regional marketing strategy for our target industries. It’s an exciting role that requires good communication skills, the ability to collaborate with a wide network of internal and external stakeholders and a self-starting attitude to getting things done!

You’ll be responsible for growing the value and number of sales opportunities for the region as well as owning all customer and partner marketing within the region. That means running hosted workshops, dinners, webinars and other events and campaigns for all of Bloomreach’s partners, customers and prospects in the region.

About you:

• Want to grow your career as a marketer and gain experience working alongside a cross-functional team of Digital, Events, and Regional Marketers?
• Have you got a deep knowledge of the culture, languages and marketing ecosystem in the region that you want to put to use as part of a wider EMEA Marketing team?
• Are you interested in owning and executing Bloomreach’s marketing strategy for EMEA?
• Are you looking to work in a fast-paced, venture capital backed software-as-a-service tech company?
• Have experience of or an interest in e-commerce, personalisation and AI?
• Want to have immediate, tangible results?

Your job will be to:

• Create, own and execute the regional marketing strategy for Bloomreach products in the EMEA region
• Report on sales and marketing KPIs and analyse the end-to-end sales pipeline for the region
• Create and run all regionalised campaigns in the region including dinners, workshops, webinars, direct mail campaigns, emails, landing pages and more
• Align with the Channel/Sales team to deliver priority campaigns and initiatives
• Lead the evaluation and analysis of marketing performance in the region and recommend improvements
• Self-starting, enthusiastic individual who is willing to take innovative approaches and responsibility for outcomes
• Strong communication skills in English and at least one of French, Italian, Spanish (required)
• Ideal candidate would have experience of working in a B2B Software as a Service organisation and/or experience working in e-commerce industry
• Experience in AI, HubSpot, Salesforce, Wordpress preferred

Your colleagues:

You’ll be joining the Europe, Middle East and Africa (EMEA) Demand Generation team which is a part of Bloomreach’s Marketing department. We’re responsible for growing Bloomreach’s pipeline of potential sales opportunities by using all marketing channels at our disposal to raise brand awareness of Bloomreach and engage prospective customers with our marketing messaging. The team includes a diverse range of Digital, Events, and Field Marketing professionals. You’ll report to our Associate Director of Demand Generation who will help you learn all you need about the role and Marketing at Bloomreach.

More things you’ll like about Bloomreach:

• Culture: A great deal of freedom and trust. At Bloomreach we don’t clock in and out, and we have neither corporate rules nor long approval processes. This freedom goes hand in hand with responsibility. We are interested in results from day one. We have defined our 5 values and the 10 underlying key behaviours that we strongly believe in. We can only succeed if everyone lives these behaviours day to day. We’ve embedded them in our processes like recruitment, onboarding, feedback, personal development, performance review and internal communication. We believe in flexible working hours to accommodate your working style. We work virtual-first with several Bloomreach Hubs available across three continents. We organise company events to experience the global spirit of the company and get excited about what’s ahead.
• We encourage and support our employees to engage in volunteering activities - every Bloomreacher can take 5 paid days off to volunteer.
• We have a People Development Program -- participating in personal development workshops on various topics run by experts from inside the company.
• Our resident communication coach Ivo Večeřa is available to help navigate work-related communications & decision-making challenges.
• Our managers are strongly encouraged to participate in the Leader Development Program to develop in the areas we consider essential for any leader. The program includes regular comprehensive feedback, consultations with a coach and follow-up check-ins.
• Bloomreachers utilize the $1,500 professional education budget on an annual basis to purchase education products (books, courses, certifications, etc.).
• The Employee Assistance Program -- with counselors -- is available for non-work-related challenges.
• Subscription to Calm - sleep and meditation app.
• We organise ‘DisConnect’ days where Bloomreachers globally enjoy one additional day off each quarter, allowing us to unwind together and focus on activities away from the screen with our loved ones. We facilitate sports, yoga, and meditation opportunities for each other.
• Extended parental leave up to 26 calendar weeks for Primary Caregivers.
• Compensation: Restricted Stock Units or Stock Options are granted depending on a team member’s role, seniority, and location.
• Everyone gets to participate in the company’s success through the company performance bonus.
• We offer an employee referral bonus of up to $3,000 paid out immediately after the new hire starts.
• We reward & celebrate work anniversaries -- Bloomversaries!

Excited? Join us and transform the future of commerce experiences!