At a Glance
- Tasks: Lead a dynamic CRM team to engage and convert customers through innovative strategies.
- Company: Join a forward-thinking company focused on high-value consumer products.
- Benefits: Competitive salary, up to 30% bonus, and comprehensive benefits package.
- Other info: Opportunity for career growth in a fast-paced, tech-savvy environment.
- Why this job: Drive impactful CRM strategies that enhance customer experiences and boost revenue.
- Qualifications: Proven experience in digital-first CRM programmes and data-driven decision making.
The predicted salary is between 90000 - 100000 £ per year.
Responsibilities
- Engagement, nurture through to conversion and purchase.
- Get into the weeds of what’s happening with telemarketing channels.
- Create toolkits to support and overcome objections.
- Provide strategic leadership and guidance to your team.
- Be the face of the business unit with the wider business.
Experience Needed
- Experience in defining a roadmap and strategy for a sophisticated consumer‑facing CRM programme for a product or service.
- Good understanding of what makes a great digital‑first CRM programme and the martech which enables it.
- Ideally some experience of working with a telemarketing team.
- Good evidenced experience of the lead‑to‑acquisition side of CRM programmes.
- Solid understanding of email marketing, automation, and personalisation.
- Data‑centric mindset with a great understanding of how to use data effectively in a CRM programme.
- Good knowledge of how to define and implement performance checks and measures.
- Ability to define a test‑and‑learn strategy for customer journeys, campaign, and channel optimisation.
Team & Platform
- Key platform: Bloomreach.
- Inherit a solid team of 7 CRM specialists and a small telemarketing team.
- Digital‑first environment where automation is key.
- Decide the channels (currently utilising email, SMS, and WhatsApp), frequency, testing, optimisation, and evolution for effective results.
- Identify moments of truth and opportunities to positively reinforce interest with the consumer.
- Create a robust CRM strategy covering all avenues from initial prospect to lifetime value.
Compensation
- Salary: £90,000 to £100,000 plus up to 30% bonus and benefits.
- Lead a team overseeing a multi‑faceted CRM programme responsible for significant impact on the company’s revenue results.
- Manage high ticket, considered purchase items and traditional customer lifecycle.
- Utilise technology to track customer movement and deliver real‑time offers and upsell opportunities.
Head of CRM employer: Bloomreach Inc.
As the Head of CRM, you will join a forward-thinking company that prioritises innovation and employee development in a dynamic digital-first environment. With a competitive salary and bonus structure, alongside a supportive culture that encourages strategic leadership and collaboration, this role offers the chance to make a significant impact on the company's revenue while working with a talented team of CRM specialists. The company fosters a growth mindset, providing ample opportunities for professional advancement and the chance to shape the future of consumer engagement.
We think you need these skills to ace Head of CRM
CRM Strategy Development
Telemarketing Experience
Digital Marketing Knowledge
Email Marketing Automation
Data Analysis
Performance Measurement
Customer Journey Optimisation
