Director, Sales – Nordics and Benelux

Bloomreach is building the world’s premieragentic platform for personalization .We’re revolutionizing how businesses connect with their customers, building and deploying AI agents to personalize theentire customer journey.

• We\’re takingautonomous search mainstream, making product discovery more intuitive and conversational for customers, and more profitable for businesses.
• We’re makingconversational shopping a reality, connecting every shopper with tailored guidance and product expertise — available on demand, at every touchpoint in their journey.
• We\’re designing the future ofautonomous marketing , taking the work out of workflows, and reclaiming the creative, strategic, and customer-first work marketers were always meant to do.

And we\’re building all of that on the intelligence of a single AI engine —Loomi AI — so that personalization isn\’t only autonomous…it\’s also consistent.From retail to financial services, hospitality to gaming, businesses use Bloomreach to drive higher growth and lasting loyalty. We power personalization for more than 1,400 global brands, including American Eagle, Sonepar, and Pandora.

As the Director, Sales – Nordics and Benelux , you will serve as a key regional leader, responsible for driving strategic growth, customer acquisition, and revenue performance across the Nordics and Benelux markets. You will lead a high-performing team, devise the go-to-market strategy for the region and orchestrate cross-functional efforts to penetrate key verticals, with a primary focus on retail, while ensuring alignment with global sales initiatives and company objectives.

This senior leadership role requires a strong blend of strategic thinking, operational rigour, and a customer-first mindset. You will act as a trusted advisor both internally and externally, cultivating executive relationships, driving market expansion, and ensuring consistent excellence across the sales cycle.

Key Responsibilities:

• Regional Sales Leadership: Define and execute a comprehensive go-to-market strategy for the Nordics and Benelux, delivering against ambitious growth targets and expanding our market footprint.
• Team Leadership & Development: Build, mentor, and lead a high-performing sales team. Lead by example and establish a culture of accountability, continuous learning, and excellence in execution.
• Strategic Account Management: Oversee complex sales cycles from lead generation through negotiation to close, ensuring a consultative approach and long-term client success.
• Cross-Functional Alignment: Partner with Channel, Marketing, Customer Success, Sales Engineering, and Professional Services to deliver tailored solutions and elevate the customer experience.
• Executive Engagement: Build and maintain trusted relationships with C-level stakeholders at customer organisations. Represent the Company at key industry events, conferences, and executive briefings.
• CRM and Sales Operations Excellence: Ensure sales processes are adhered to, and CRM usage is optimised to provide transparency, forecasting accuracy, and pipeline discipline.
• Client-Centric Proposals: Oversee the creation and delivery of high-impact proposals and briefs. Ensure that value messaging is clear, compelling, and tailored to stakeholder needs.
• Performance Analytics: Monitor regional KPIs and provide actionable insights to drive improvements in win rates, deal velocity, and customer satisfaction.
• Adaptability & Growth: Embrace and lead change, adjusting strategies as needed to respond to market shifts, customer feedback, and evolving business priorities.

Qualifications & Experience:

• 5+ years of progressive sales leadership experience, with a proven track record of success in the Nordics and/or Benelux markets.
• Strong domain expertise in B2B enterprise software/SaaS, ideally with exposure to retail,
• Demonstrated success in building and leading geographically dispersed teams.
• Exceptional negotiation, communication, and executive engagement skills.
• Analytical and data-driven with experience in CRM and sales forecasting tools (e.g., Salesforce).
• Ability to thrive in a fast-paced, matrixed, and global environment.
• Bachelor\’s degree required; MBA or equivalent is a plus.
• Fluency in English is essential; proficiency in a Nordic or Benelux language is highly desirable.

More things you\’ll like about Bloomreach:

Culture:

A great deal of freedom and trust. At Bloomreach we don’t clock in and out, and we have neither corporate rules nor long approval processes. This freedom goes hand in hand with responsibility. We are interested in results from day one.

We have defined our 5 values and the 10 underlying key behaviors that we strongly believe in. We can only succeed if everyone lives these behaviors day to day. We\’ve embedded them in our processes like recruitment, onboarding, feedback, personal development, performance review and internal communication.

We believe in flexible working hours to accommodate your working style.

We work virtual-first with several Bloomreach Hubs available across three continents.

We organize company events to experience the global spirit of the company and get excited about what\’s ahead.

We encourage and support our employees to engage in volunteering activities – every Bloomreacher can take 5 paid days off to volunteer*.

We have a People Development Program — participating in personal development workshops on various topics run by experts from inside the company. We are continuously developing & updating competency maps for select functions.

Our resident communication coach Ivo Večeřa is available to help navigate work-related communications & decision-making challenges.*

Our managers are strongly encouraged to participate in the Leader Development Program to develop in the areas we consider essential for any leader. The program includes regular comprehensive feedback, consultations with a coach and follow-up check-ins.

Bloomreachers utilize the $1,500 professional education budget on an annual basis to purchase education products (books, courses, certifications, etc.)*

The Employee Assistance Program — with counselors — is available for non-work-related challenges.*

Subscription to Calm – sleep and meditation app.*

We organize ‘DisConnect’ days where Bloomreachers globally enjoy one additional day off each quarter, allowing us to unwind together and focus on activities away from the screen with our loved ones.

We facilitate sports, yoga, and meditation opportunities for each other.

Extended parental leave up to 26 calendar weeks for Primary Caregivers.*

Compensation:

Restricted Stock Units or Stock Options are granted depending on a team member’s role, seniority, and location.*

Everyone gets to participate in the company\’s success through the company performance bonus.*

We offer an employee referral bonus of up to $3,000 paid out immediately after the new hire starts.

We reward & celebrate work anniversaries — Bloomversaries!*

(*Subject to employment type. Interns are exempt from marked benefits, usually for the first 6 months.)

Excited? Join us and transform the future of commerce experiences!

If this position doesn\’t suit you, but you know someone who might be a great fit, share it – we will be very grateful!

Any unsolicited resumes/candidate profiles submitted through our website or to personal email accounts of employees of Bloomreach are considered property of Bloomreach and are not subject to payment of agency fees.

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