Senior Own Brand Packaging, Product Designer

We're looking for an Own Brand Product Designer to join the Bloom & Wild Brand & Creative team. Reporting to the Lead Physical Product Designer, this role sits at the heart of our own-brand gifting proposition - designing the products and packaging that will define how Bloom & Wild shows up as a gifting brand beyond flowers. As we grow our own-brand multi-category range, we need a designer who can translate product briefs into beautifully considered, production-ready designs - and who instinctively understands that what we’re designing is a recipient experience, not just a package.

You'll work closely with the range and product team from brief through to production, originating design routes for new own-brand products across Fresh Baked, Food & Drink, Home & Pamper, and seasonal formats. You'll be a confident design originator: capable of creating from a blank page, working fluidly within an emerging design system, and knowing the difference between the two. This is a role for someone who is as comfortable with a print specification as they are with a graphics design direction decision - and who brings both precision and genuine creative flair to everything they make.

• Develop design routes for new own-brand products from brief to sign-off, across packaging formats including boxes, sleeves, tubes, wraps, tins, labels and more.
• Support the Lead Physical Product Designer in creating NPD visualisations and proposals for new own brand products and packaging.
• Collaborate with the creative and range teams from early development through to final production, ensuring design decisions are informed by format constraints, print processes, and material specifications.
• Work within and actively contribute to the own-brand design system – understanding how colour, illustration, typography, and material choices interact across the full range.
• Art direct illustration commissions within seasonal projects – briefing external illustrators clearly, reviewing work against brand standards, and integrating illustration into the wider design with confidence.
• Produce accurate, well-structured design files ready for artworking and production.
• Manage multiple projects at different stages simultaneously, with clear ownership of timelines, priorities, and delivery points.
• Support the Lead Physical Product Designer in developing and codifying the own-brand design system as the range scales.

Qualifications & Skills

• Graphic sensibility: exceptionally strong eye for colour, composition, and visual hierarchy – ability to create powerful graphic combinations across colour, typography, illustration, and form.
• Creative confidence: originate design routes from a blank page and work fluently within an existing system; know when to push creatively and when to maintain consistency.
• Commercial savviness: take into account the recipient and giver in every design decision, understanding the relationship between categories of design and pricing.
• Design skills: extensive packaging and product design experience, understanding of print and production processes end‑to‑end, comfortable with material and format decisions as well as visual ones.
• Collaboration: comfortable working closely with creative, range, and procurement teams, able to hold own in conversations where creative and commercial priorities need to be balanced.
• Pace and precision: work accurately and quickly under deadline pressure, communicate proactively when a decision is needed.
• Curiosity: stay close to developments in packaging, gifting, and premium food and lifestyle, bring that knowledge into work naturally.
• AI, automation & tools: actively use AI and emerging design tools as part of the creative process, accelerating ideation and pushing quality of output.
• Advanced proficiency in Adobe Creative Suite – Illustrator, InDesign, Photoshop; setting up accurate, production‑ready artwork.
• Strong understanding of packaging die lines, cutter guides, and artwork preparation for print.
• Knowledge of print processes and finishes (litho, flexo, digital, foil blocking, embossing/debossing, varnishes).
• Experience with a range of materials (paper stocks, card boards, tins, wrappers).
• Ability to create accurate mock‑ups and prototypes, both physical and digital.
• Familiarity with supplier and manufacturer workflows, including pre‑press requirements.
• Understanding of sustainable packaging principles (recyclability, material reduction).

Nice to have:

• Experience with 3D modelling (e.g. Rhino) and rendering (e.g. Keyshot) for product and packaging development and visualisation.
• Experience working with glass, ceramics and textiles.

Benefits

• Flexible working and ability to work from abroad.
• 25 days holiday plus birthday, flexible bank holidays, and option to buy additional holiday each year.
• 1 volunteering day each year.
• Enhanced family leave and a workplace nursery scheme.
• A flexible training framework for every stage of your career.
• Irresistible discounts on our products, blooms & subscriptions.
• Share in our success with a choice to take equity options from day 1.
• ClassPass membership: monthly credits for fitness classes, yoga and more.