At a Glance
- Tasks: Lead innovative paid search campaigns across multiple markets and brands.
- Company: Join Bloom & Wild, a certified B Corp™ committed to positive change.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Collaborative team environment with a focus on creativity and innovation.
- Why this job: Make a real impact in the gifting industry while caring for people and the planet.
- Qualifications: Experience in paid search strategy and campaign management.
The predicted salary is between 60750 - 74250 £ per year.
Hi, we’re Bloom & Wild. We don’t just send flowers. We help our customers to care wildly. Caring wildly is celebrating the little things we all do for each other every day. Not just the big occasions. It’s being there for the highs. Stepping up for the lows. We care wildly about people and our planet. Which is why we’re so proud to be a certified B Corp™ - committed to making long-term positive change for our community, and the world around us.
Founded in 2013, our mission back then was to make sending and receiving flowers the joy that it should be, by harnessing technology, brand and letterbox delivery. We announced £75 million Series D funding in 2021 and that same year acquired bloomon in The Netherlands and Bergamotte in France. Together, we’ve fulfilled and delivered over 20 million orders (and counting!), making us the largest direct to consumer flower business in Europe.
Now home to a family of 3 beautiful brands, we’re driven by our vision to create the destination for making life a little more thoughtful and beautiful. And we won't stop at flowers and plants. Starting with the Bloom & Wild brand, we're expanding our gifting offering to other categories like cakes, candles and cocktails. This is all part of our ambition to build Europe's #1 direct to consumer gifting destination.
The Digital Marketing Team @ Bloom & Wild Group is responsible for driving sustainable growth in all of the markets we operate in through the execution of innovative, creative and measurable campaigns.
You’ll work on paid search campaigns targeting both new and existing customers, working across both our acquisition and retention teams to drive growth across multiple markets, brands and categories. The wider team works collaboratively with internal stakeholders including brand, international, data, and product, while directly managing our external search agency to surface crucial insights and maximize campaign performance.
What you’ll be doing:
- Own paid search strategy: lead paid search strategy, developing and executing campaigns across UK, DE, NL and other markets, ensuring alignment with wider marketing, brand and business goals – in particular, supporting Bloom & Wild Group’s positioning as a gifting brand, not just selling flowers but also hampers, home, food & drink and more.
- Own the budget: manage our search budget end-to-end, tracking CAC, LTV and retention costs (RC) to guide investment decisions.
- Lead our agency partner: Oversee and manage third-party agency partner to execute high-performance campaigns and maximize ROI. Hold the agency accountable to performance targets, strict SLAs, and industry best practices, ensuring they continuously push the boundaries of modern search strategy by adopting cutting-edge tactics, beta programs, and new platform features.
- Set the optimisation approach: set the keyword strategy, ad copy testing and audience-targeting approach that agency partners and stakeholders execute against, driving Quality Score, CTR and conversion efficiency.
- Own App Campaigns: oversee Google App Campaigns and Apple Search Ads to drive installs and engagement, aligned to our retention and LTV goals.
- Manage the Google relationship: work with our Google.
Senior Paid Search Manager in London employer: bloomon
At Bloom & Wild, we pride ourselves on being a certified B Corp™, dedicated to making a positive impact on our community and the environment. Our vibrant work culture fosters collaboration and innovation, offering employees ample opportunities for growth and development within a supportive team. With flexible working arrangements, generous holiday allowances, and unique perks like equity options and wellness memberships, we ensure that our team feels valued and empowered to thrive in their roles.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Paid Search Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for bloomon and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like bloomon are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with bloomon on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at bloomon. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Paid Search Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit bloomon. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of bloomon:Show us that you’ve done your homework! In your application, briefly mention what you admire about bloomon’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at bloomon
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at bloomon will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At bloomon, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
