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For Companies At a Glance
- Tasks: Lead and evolve Paid Social strategy, driving performance through testing and AI tools.
- Company: Join a dynamic team at Bloom & Wild, known for innovation and creativity.
- Benefits: Enjoy flexible working, 25 days holiday, and irresistible discounts on products.
- Other info: Opportunity for career growth and equity options from day one.
- Why this job: Make an impact in a fast-paced environment while leveraging cutting-edge technology.
- Qualifications: 4+ years in Paid Social with a focus on creative strategy and performance.
The predicted salary is between 50000 - 60000 ÂŁ per year.
Overview
Own, lead and continuously evolve the Paid Social strategy across multiple markets—driving acquisition and retention performance through testing, roadmap planning, and AI‑powered tools and processes.
Responsibilities
- Own the Paid Social strategy and delivery for both Bloom & Wild and bloomon, acting as the key stakeholder for all creative delivery touchpoints.
- Stay close to trading, continuously optimising creatives and campaigns to hit or exceed order volume and CAC targets.
- Explore new digital channels and formats, seizing creative opportunities to optimise our mix.
- Partner with stakeholders to plan Brand Lift Studies and Brand Awareness Campaigns, aligning creative, testing, and media buying strategies between Brand and Marketing.
- Build a continuous loop of performance reporting and learnings, producing clear retros that drive action.
- Maintain a rolling multi‑market Paid Social roadmap, ensuring creative testing, BAU activity and campaigns are pre‑planned with work‑back timelines and resourcing.
- Utilise project management tools, such as Asana, to keep roadmap visibility high and stakeholders aligned.
- Build templates, processes and repeatable systems that reduce manual process and allow the channel to scale quickly.
- Actively seek out, design and implement AI‑powered tools and workflows to reduce manual efforts across the function, from creative briefing and reporting to performance analysis and audience research.
- Lead structured creative testing across all markets, designing experiments with clear hypotheses, isolating variables, and ensuring at least one statistically significant test per market per month.
- Scale winning creative frameworks across markets, reducing time to learnings.
- Continuously monitor creative and platform trends and translate them into actionable test briefs.
- Champion creative testing tools to systematise and accelerate iteration that drives measurable ROI.
- Own the briefing process end‑to‑end, briefing creative and brand teams on digital asset requirements with sufficient lead time and structured briefs.
- Provide recommendations on brand campaigns and inform brand team of new features that could help them reach targets.
- Socialise the testing framework to get stakeholder buy‑in, using data to prioritise high‑impact opportunities.
- Present BAU retros and test results in clear visual formats that educate and inspire the wider Brand and Creative teams.
- Manage multiple stakeholder relationships across markets, adapting communication style for local vs. global teams.
Qualifications
- 4+ years managing Paid Social campaigns with a proven emphasis on creative strategy and performance marketing.
- Deeply analytical but creatively minded, using data to surface insights while understanding visual hooks.
- Trend‑obsessed—keeps up to date with the latest creative trends, ad specs and platform updates.
- Strong communicator with excellent interpersonal skills and ability to build professional relationships and cross‑functional buy‑in.
- Highly organised, adept at maintaining roadmaps, multitasking across brands/categories, and meticulous attention to detail.
- Initiative‑driven, proactively improving processes and testing new variables to add commercial value.
- Comfortable working remotely and in the office at least once a week, thriving in a fast‑moving trading calendar.
- AI‑driven mindset, leveraging AI tools to automate reporting, enhance optimisation and unlock faster insights.
- Bonus: Experience with creative testing tools, familiarity with SEO/SEA/Affiliates, use of AI tools in marketing flows, and exposure to scaling international/localised markets.
Benefits & Working Environment
- Flexible working & work from abroad.
- 25 days holiday + birthday + flexible bank holidays, option to buy additional holiday.
- Volunteering day each year.
- Enhanced family leave and workplace nursery scheme.
- Flexible training framework for all career stages.
- Irresistible discounts on Bloom & Wild products, bloomon, and subscriptions.
- ClassPass membership with monthly credits for fitness and yoga classes.
- Opportunity to share in company success with equity options from day one.
Paid Social Manager in City of Westminster employer: Bloomon UK Ltd
Contact Detail:
Bloomon UK Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Social Manager in City of Westminster
✨Tip Number 1
Get your networking game on! Connect with people in the industry, attend events, and don’t be shy about reaching out on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that Paid Social Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous Paid Social campaigns. We want to see how you’ve driven acquisition and retention performance, so make sure to highlight your creative strategies and any AI tools you’ve used.
✨Tip Number 3
Prepare for interviews like a pro! Research the company’s current Paid Social strategy and think about how you can contribute. We love candidates who come in with fresh ideas and a clear understanding of how to optimise campaigns and creatives.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always looking for passionate individuals who are ready to take our Paid Social strategy to the next level!
We think you need these skills to ace Paid Social Manager in City of Westminster
Some tips for your application 🫡
Show Your Passion for Paid Social: When you're writing your application, let your enthusiasm for Paid Social shine through! We want to see how you can own and evolve strategies, so share examples of your past successes and how you've driven performance in previous roles.
Be Data-Driven: Since we’re all about analytics, make sure to highlight your analytical skills. Use specific metrics to demonstrate how you've optimised campaigns or improved CAC targets. Numbers speak louder than words, so don’t hold back!
Tailor Your Application: Take the time to customise your application for us. Mention our brands, Bloom & Wild and bloomon, and show that you understand our market. This will help us see that you’re genuinely interested in joining our team and not just sending out generic applications.
Keep It Clear and Concise: We appreciate clarity, so make sure your application is easy to read. Use bullet points where necessary and keep your language straightforward. Remember, we want to get to know you quickly, so make every word count!
How to prepare for a job interview at Bloomon UK Ltd
✨Know Your Paid Social Stuff
Make sure you brush up on the latest trends in paid social marketing. Be ready to discuss your experience with creative strategies and performance metrics, as well as how you've used data to drive insights in past campaigns.
✨Show Off Your Creative Side
Prepare examples of successful creative testing you've led. Think about how you can present these in a way that highlights your analytical skills while also showcasing your creativity. Use visuals if possible!
✨Master the Art of Communication
Since you'll be managing multiple stakeholders, practice how you can adapt your communication style for different audiences. Be ready to explain complex ideas simply and clearly, especially when discussing campaign results or testing frameworks.
✨Get Familiar with Project Management Tools
Since the role involves using tools like Asana, it’s a good idea to familiarise yourself with them beforehand. Be prepared to discuss how you’ve used project management tools to keep teams aligned and projects on track in your previous roles.