At a Glance
- Tasks: Drive programmatic revenue growth and build relationships with agency trading desks across EMEA.
- Company: Bloomberg Media, a global leader in premium programmatic advertising.
- Benefits: Competitive pay, comprehensive healthcare, and family support programs.
- Other info: Inclusive culture with opportunities for personal and professional growth.
- Why this job: Join a dynamic team and make an impact in the fast-paced world of programmatic sales.
- Qualifications: Experience in programmatic advertising and strong relationship-building skills required.
The predicted salary is between 60000 - 80000 € per year.
We are seeking a motivated Programmatic Sales Manager to manage relationships with agency trading desks, holding company investment teams and client in-house teams across EMEA. You will work closely with sales, ad operations and data teams to ensure campaigns are positioned for long-term growth and success. This role reports to the Global Head of Programmatic Sales, based in London. This role focuses on the continued growth of the EMEA Programmatic Market, driving revenue across Bloomberg Media’s premium programmatic offering. You will support the strategy set by the Global Programmatic team while proactively building pipeline and developing new revenue opportunities across the region. This role carries direct revenue targets and is responsible for driving programmatic revenue growth with agency and advertiser partners across EMEA, activating demand for Bloomberg Media’s global inventory through programmatic channels.
We'll trust you to:
- Revenue & Growth: Meet programmatic targets by managing a robust pipeline and converting opportunities into long-term partnerships.
- Agency Relations: Build and maintain deep relationships with trading teams at major agency holding companies and independents across EMEA.
- Strategic Positioning: Promote Bloomberg as a premium supply partner, influencing agency buying strategies to prioritize Bloomberg’s high-value inventory.
- Internal Collaboration: Act as the programmatic lead, partnering with direct sales teams to scale revenue and drive adoption across key accounts.
- Deal Optimization: Focus on scaling Programmatic Guaranteed (PG), PMPs, and Preferred Deals across display, video, CTV, and contextual environments.
- Demand Generation: Identify existing bidders and transition them into higher-value strategies while unlocking new demand through data and audience capabilities.
- Lifecycle Management: Own the full sales process, from initial presentation and proposal to deal closure, campaign launch, and renewal.
- Performance & Expertise: Work with AdOps and Yield teams to optimize performance, using data insights to drive upsells and acting as an internal subject-matter expert.
You’ll need to have:
- Strong understanding of the programmatic advertising ecosystem, including DSPs, SSPs and agency trading desks.
- Experience working with programmatic teams at major agency holding companies (e.g. WPP, Omnicom, Publicis, Dentsu, IPG).
- Proven track record of delivering revenue growth in digital or programmatic advertising environments.
- Experience selling video, audience and data-led programmatic solutions.
- Strong analytical, communication and relationship-building skills.
- Strong collaboration skills with the ability to work cross-functionally with direct sales, ad operations, yield and data teams to drive programmatic growth.
- Ability to manage multiple client relationships while maintaining a healthy sales pipeline.
Life at Bloomberg is many things, but it’s never dull. We're a truly global business with a truly diverse workforce. We pride ourselves on being open, inclusive and collaborative, and provide a work environment that inspires our employees to be their best. We offer competitive compensation, comprehensive healthcare coverage, and programs to support you and your family through different life stages, from parental leave to generous retirement savings plans.
Programmatic Sales Lead employer: Bloomberg
Bloomberg Media is an exceptional employer, offering a dynamic and inclusive work environment in the heart of London. With a strong focus on employee growth, we provide comprehensive healthcare coverage, competitive compensation, and robust support programs for various life stages, ensuring our team members thrive both personally and professionally. Join us to be part of a global business that values collaboration and innovation, driving success in the EMEA Programmatic Market.
StudySmarter Expert Advice🤫
We think this is how you could land Programmatic Sales Lead
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, webinars, or even local meetups. Building relationships can open doors to opportunities that aren’t even advertised.
✨Show Off Your Expertise
When you get the chance to chat with potential employers, don’t hold back on showcasing your knowledge of programmatic advertising. Share insights and trends you’ve noticed – it’ll show you’re not just another candidate, but someone who’s genuinely passionate about the field.
✨Follow Up Like a Boss
After interviews or networking events, drop a quick thank-you email. It keeps you fresh in their minds and shows your enthusiasm for the role. Plus, it’s a great way to reiterate why you’d be a perfect fit for their team!
✨Apply Through Our Website
Don’t forget to apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our awesome team at Bloomberg.
We think you need these skills to ace Programmatic Sales Lead
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Programmatic Sales Lead role. Highlight your experience with agency trading desks and any relevant achievements in programmatic advertising. We want to see how you can drive revenue growth!
Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of how you've built relationships with agency teams and contributed to successful campaigns. Let your personality shine through!
Showcase Your Analytical Skills:Since this role requires strong analytical skills, don’t forget to mention any tools or methodologies you’ve used to optimise campaign performance. We love data-driven decision-making, so show us what you’ve got!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Bloomberg
✨Know Your Programmatic Stuff
Make sure you brush up on your knowledge of the programmatic advertising ecosystem. Understand how DSPs, SSPs, and agency trading desks work together. Being able to speak confidently about these topics will show that you're not just familiar with the industry but are genuinely passionate about it.
✨Build Relationships Before You Walk In
Since this role is all about managing relationships, try to connect with people from the company or industry beforehand. Use LinkedIn to reach out to current employees or even past interviewees. This can give you insights into the company culture and help you tailor your responses during the interview.
✨Prepare for Scenario Questions
Expect questions that ask you to demonstrate how you've handled specific situations in the past. Think of examples where you've successfully built client relationships or driven revenue growth. Use the STAR method (Situation, Task, Action, Result) to structure your answers clearly and effectively.
✨Show Your Analytical Side
Since the role requires strong analytical skills, be ready to discuss how you've used data to drive decisions in previous roles. Prepare to talk about specific metrics you've tracked and how they influenced your strategies. This will highlight your ability to optimise performance and contribute to revenue growth.
