At a Glance
- Tasks: Craft innovative content strategies for news in an AI-driven world.
- Company: Join Bloomberg, a leader in news and financial information.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Other info: Collaborative culture with a focus on innovation and client needs.
- Why this job: Shape the future of news content and make a real impact.
- Qualifications: 5+ years in content strategy or related fields, strong analytical skills.
The predicted salary is between 60000 - 80000 £ per year.
Bloomberg is a leading provider of news and financial information. The News Product, Technology and Publishing team develops solutions that give Bloomberg Terminal customers access to the most critical information impacting financial markets from more than 200,000 news and social media sources.
We are looking for a dynamic, analytical and commercially-minded Content Strategist to help prepare social media and news content for an agentic AI future. In this role, you will work within the Content & Audience Strategy team to shape how news, analysis and expert content should evolve as client workflows become increasingly AI-mediated. You will help translate customer needs, market trends, product priorities, audience data and editorial expertise into clear content strategies that guide product, use case, sourcing, metadata and measurement decisions.
This is an individual contributor role reporting into the Head of Content Strategy. The team is responsible for shaping Bloomberg’s content strategy across regions and subject areas, ensuring content on the Terminal remains relevant, trusted and impactful for clients. The broader team works closely with newsroom, product, technology, data, research, sales and marketing partners to align content strategy with client needs and Bloomberg’s business priorities.
Your initial focus will include developing differentiated content strategies in two important strategic areas:
- Support the evolution of Bloomberg’s breaking news offering, ensuring that breaking news is not only fast, but structured, contextual and reliable enough for both clients and AI systems to identify, interpret, retrieve and act on material market events.
- Help develop a new approach to sourcing and structuring influential expert voices in the market, identifying, evaluating and integrating high-signal perspectives into Terminal workflows.
Across both areas, this role is about helping Bloomberg’s content become more useful to human readers and more legible to AI systems. That means thinking carefully about client workflows and needs, structure, metadata, event identity, source authority, signal quality, client intent and how content is retrieved, cited and recomposed in AI-powered workflows.
We’ll trust you to:
- Develop clear, evidence-based content strategies for priority areas of Bloomberg’s news offering.
- Help prepare Bloomberg’s content for agentic AI workflows, where systems proactively surface, contextualize and help clients act on information.
- Translate broad strategic questions into practical recommendations for content, product, persona, sourcing, metadata and measurement.
- Work closely with product partners on real-time news, breaking news, alerting and monitoring experiences.
- Help define how breaking news should evolve from a headline stream into a more structured, connected and machine-readable event experience.
- Clarify what content needs to exist, how it should be structured, and what metadata or classification is required for AI systems to retrieve and interpret it accurately.
- Develop frameworks for identifying, evaluating and sourcing influential expert voices, including independent analysts, specialist commentators and other market-relevant perspectives.
- Help define source selection criteria, credibility signals and governance models for externally sourced expert content.
- Use audience insights, usage data, client feedback, competitive analysis and editorial judgment to identify content gaps and opportunities.
- Create concise strategy documents, recommendations, frameworks and briefing materials for senior stakeholders.
- Partner with newsroom, product, data, engineering, sales and other teams to turn strategy into practical next steps.
- Help define what success looks like for content strategies, including client outcomes, usage signals, AI retrieval quality and business impact.
- Maintain alignment across teams by turning complex, cross-functional issues into shared language and clear decision points.
You’ll need to have:
- Experience in content strategy, news strategy, editorial strategy, product strategy, audience strategy or a related field.
- 5+ years of experience in news, financial information, social media, product, research, strategy or another fast-moving content environment.
- Strong understanding of how professional audiences use news, commentary, analysis and market information to make decisions.
- Strong interest in how AI is changing the way clients discover, consume and act on news and information.
- Ability to turn complex content and product questions into clear strategic frameworks.
- Strong written communication skills, with the ability to produce crisp, structured documents for senior stakeholders.
- Strong analytical judgment, including comfort working with both quantitative data and qualitative evidence.
- Ability to work across editorial, product, data, technology and commercial teams.
- Comfort operating in ambiguous areas where the answer is not yet obvious and the work requires discovery, synthesis and judgment.
- Strong organizational skills and ability to move several strategic workstreams forward at once.
We’d love to see:
- Experience working in or closely with a newsroom.
- Familiarity with financial markets, business news or professional information products.
- Experience developing strategy for content products, news workflows, content classification, metadata, discovery or user engagement.
- Understanding of real-time news workflows, including alerting, monitoring, breaking news, escalation and follow-up.
- Familiarity with AI-mediated search, retrieval, summarization or answer experiences.
- Experience thinking about how unstructured content can be made more structured, discoverable and reusable.
- Understanding of how client segments differ in their news needs, from real-time decision makers to deep research users.
- Experience using audience data, product analytics or client research to shape recommendations.
- Ability to balance editorial judgment, client utility, product feasibility and commercial impact.
- A collaborative mindset and ability to influence without direct authority.
- Comfort working in a high-paced, demanding and evolving environment.
If indicated, please note that years of experience are a guide; we will consider applications from all candidates who can demonstrate the skills necessary for the role.
Discover what makes Bloomberg unique - watch our podcast series for an inside look at our culture, values, and the people behind our success.
Content Strategist in London employer: Bloomberg
Bloomberg is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. With a strong emphasis on employee growth, you will have access to numerous professional development opportunities while working in a cutting-edge environment that values your contributions to the data manufacturing infrastructure. Located in a vibrant city, Bloomberg provides unique advantages such as a diverse workforce and a commitment to work-life balance, making it a rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Content Strategist in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Bloomberg and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Bloomberg are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Bloomberg on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Bloomberg. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Content Strategist in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Bloomberg. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Bloomberg:Show us that you’ve done your homework! In your application, briefly mention what you admire about Bloomberg’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Bloomberg
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Bloomberg will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Bloomberg, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
