Head of Marketing

Head of Marketing

Full-Time 70000 - 120000 £ / year (est.) Home office (partial)
Bloom

At a Glance

  • Tasks: Lead and build Bloom's marketing function to drive growth and revenue.
  • Company: Bloom, a fintech startup revolutionising payment systems for businesses.
  • Benefits: Competitive salary, dynamic work environment, and opportunity for significant impact.
  • Why this job: Shape the future of a fintech company and directly influence its growth.
  • Qualifications: Proven marketing experience with a focus on pipeline and revenue generation.
  • Other info: Join a fast-paced team and build something meaningful from the ground up.

The predicted salary is between 70000 - 120000 £ per year.

Bloom is building something fundamental. Small and mid-sized businesses run on payments — yet the systems behind them are fragmented, manual, and not designed for how modern companies operate. Cash flow, visibility, and control are constant friction points. Finance teams are forced to stitch together tools, processes, and workarounds just to keep things moving. Bloom exists to change that. We are building a modern payments and financial operations platform — simplifying how businesses manage spend, move money, and operate day to day.

This means:

  • Bringing payments, approvals, and financial workflows into one place
  • Removing manual processes and operational drag
  • Giving businesses real control over how money moves

We are early, moving fast, and building with ambition. The goal is not incremental improvement. Bloom is building a category-defining fintech business with a clear path to scale.

The Opportunity

Bloom is entering its next phase of growth. We are moving from early traction to building a repeatable, scalable growth engine. This requires more than campaigns or channels. It requires a marketing function that drives real commercial outcomes — pipeline, revenue, and brand position — and compounds over time. We are hiring a Head of Marketing to build and own that engine. This is a central, high-impact role working directly with the founders. Done well, this role will define how Bloom grows.

What You Will Own

  1. Building the Growth Engine

    You will design and build Bloom’s marketing function from the ground up. This includes:

    • Defining positioning, messaging, and go-to-market strategy
    • Building acquisition across paid, organic, and outbound
    • Creating a system that consistently generates qualified pipeline

    The goal is not activity. The goal is a repeatable engine that drives revenue.

  2. Turning Strategy into Execution

    Marketing strategies often fail in execution. You will ensure ideas translate into live campaigns, tests, and results. This means:

    • Testing aggressively
    • Iterating based on real data

    You will operate with pace and ownership.

  3. Driving Pipeline and Commercial Impact

    You will own marketing’s contribution to revenue. This includes:

    You will work closely with sales to ensure:

    • Strong alignment between marketing and revenue
    • Clear feedback loops
    • Continuous improvement across the funnel
  4. Building Brand and Category Position

    Bloom is not just competing — we are defining a category. You will:

    • Shape how we are perceived in the market
    • Build a brand that stands out in a crowded fintech space
    • Create clear, differentiated messaging

    This is about long-term positioning as much as short-term performance.

  5. Scaling the Function

    As Bloom grows, you will build and lead the marketing team. This includes:

    • Defining roles and structure
    • Creating systems that scale without slowing down

    You will build a function that maintains speed, clarity, and output as complexity increases.

Who You Are

Values

  • High ambition and comfortable operating at pace
  • Strong ownership mentality — you move toward problems
  • Low ego, team-first mindset
  • Motivated by building something meaningful

How You Operate

  • You bias to action
  • You are comfortable in ambiguity
  • You focus on outcomes, not activity
  • You influence through clarity and context
  • You hold a high bar for execution

Skills & Experience

  • Proven experience driving pipeline and revenue through marketing
  • Strong understanding of:
  • Paid acquisition (LinkedIn, Meta, Google)
  • Funnels, conversion, and messaging
  • B2B growth mechanics
  • Experience in a startup or high-growth environment
  • Ability to operate both strategically and hands-on
  • We are open to candidates stepping into their first Head of role, provided there is clear evidence of ownership and impact.

    Why This Role Matters

    This is not a channel management role. This is a role for someone who wants to:

    • Build the marketing engine of a fintech company
    • Shape how the company grows
    • Have direct impact on revenue and trajectory

    If you are excited by ownership, pace, and building something from the ground up, this is a rare opportunity to do exactly that.

    What We Offer

    £70k–£120k salary (depending on experience)

    Head of Marketing employer: Bloom

    Bloom is an exceptional employer, offering a dynamic work environment where innovation and ambition thrive. As a Head of Marketing, you will play a pivotal role in shaping the future of a category-defining fintech company, with ample opportunities for personal and professional growth. Our culture fosters collaboration and ownership, ensuring that your contributions directly impact our success while enjoying competitive compensation and a fast-paced, supportive atmosphere.
    Bloom

    Contact Detail:

    Bloom Recruiting Team

    StudySmarter Expert Advice 🤫

    We think this is how you could land Head of Marketing

    ✨Tip Number 1

    Network like a pro! Get out there and connect with people in the fintech space. Attend industry events, join relevant online communities, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!

    ✨Tip Number 2

    Show off your skills! Create a personal website or portfolio that highlights your marketing achievements and showcases your understanding of B2B growth mechanics. This is your chance to stand out and demonstrate how you can build a marketing engine from the ground up.

    ✨Tip Number 3

    Prepare for interviews by diving deep into Bloom’s mission and values. Understand their approach to simplifying financial operations and think about how your experience aligns with their goals. Bring ideas to the table on how you would drive pipeline and revenue — they’ll love your proactive attitude!

    ✨Tip Number 4

    Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Bloom team and building something meaningful together.

    We think you need these skills to ace Head of Marketing

    Marketing Strategy
    Go-to-Market Strategy
    Paid Acquisition
    Organic Growth
    Outbound Marketing
    Pipeline Generation
    Data-Driven Decision Making
    Brand Positioning
    Messaging Development
    B2B Growth Mechanics
    Team Leadership
    Execution Excellence
    Strong Communication Skills
    Adaptability in Fast-Paced Environments

    Some tips for your application 🫡

    Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see that you’re genuinely excited about building something meaningful in the fintech space.

    Tailor Your Message: Make sure to customise your application to reflect how your skills and experiences align with what we’re looking for. Highlight your understanding of B2B growth mechanics and how you can drive pipeline and revenue.

    Be Clear and Concise: We appreciate clarity! Keep your application straightforward and to the point. Use bullet points if necessary to make it easy for us to see your key achievements and how they relate to the role.

    Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity.

    How to prepare for a job interview at Bloom

    ✨Know Your Stuff

    Before the interview, dive deep into Bloom's mission and values. Understand their approach to simplifying payments and financial operations. Be ready to discuss how your experience aligns with their goals, especially in building a marketing function that drives revenue.

    ✨Showcase Your Strategy Skills

    Prepare to talk about specific marketing strategies you've implemented in the past. Highlight how you turned ideas into successful campaigns and drove pipeline growth. Use data to back up your claims and demonstrate your ability to iterate based on results.

    ✨Align with Sales

    Since this role involves close collaboration with sales, think of examples where you've successfully aligned marketing efforts with sales objectives. Be ready to discuss how you can create strong feedback loops and improve the funnel together.

    ✨Emphasise Your Leadership Potential

    Even if this is your first Head of role, showcase your ownership mentality and team-first mindset. Talk about times when you've led projects or initiatives, and how you plan to build and scale a marketing team at Bloom as they grow.

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