Senior Own Brand Packaging & Product Designer

We’re looking for an Own Brand Product Designer to join the Bloom & Wild Brand & Creative team. Reporting to the Lead Physical Product Designer, this role sits at the heart of our own‑brand gifting proposition – designing the products and packaging that will define how Bloom & Wild shows up as a gifting brand beyond flowers. As we grow our own‑brand multi‑category range, we need a designer who can translate product briefs into beautifully considered, production‑ready designs – and who instinctively understands that what we’re designing is a recipient experience, not just a package.

You’ll work closely with the range and product team from brief through to production, originating design routes for new own‑brand products across Fresh Baked, Food & Drink, Home & Pamper, and seasonal formats. You’ll be a confident design originator: capable of creating from a blank page, working fluidly within an emerging design system, and knowing the difference between the two. This is a role for someone who is as comfortable with a print specification as they are with a graphics design direction decision – and who brings both precision and genuine creative flair to everything they make.

Responsibilities will include:

• Develop design routes for new own‑brand products from brief to sign‑off, across packaging formats including boxes, sleeves, tubes, wraps, tins, labels and more.
• Support the Lead Physical Product Designer in creating NPD visualisations and proposals for new own‑brand products and packaging.
• Collaborate with the creative and range teams from early development through to final production, ensuring design decisions are informed by format constraints, print processes, and material specifications.
• Work within and actively contribute to the own‑brand design system – understanding how colour, illustration, typography, and material choices interact across the full range.
• Art‑direct illustration commissions within seasonal projects – briefing external illustrators clearly, reviewing work against brand standards, and integrating illustration into the wider design with confidence.
• Produce accurate, well‑structured design files ready for artworking and production.
• Manage multiple projects at different stages simultaneously, with clear ownership of timelines, priorities, and delivery points.
• Support the Lead Physical Product Designer in developing and codifying the own‑brand design system as the range scales.

You’ll love this role if you…

• Graphic sensibility: You have an exceptionally strong eye for colour, composition, and visual hierarchy – and the ability to create powerful graphic combinations across colour, typography, illustration, and form.
• Creative confidence: You can originate design routes from a blank page and work fluently within an existing system.
• Commercial savviness: You think about the recipient and the giver in every design decision, and you understand the relationship between categories of design and pricing.
• Design skills: You have great packaging and product design experience and understand the print and production process end to end.
• Collaboration: You’re comfortable working closely with creative, range, and procurement teams – not just other designers.
• Pace and precision: You work with accuracy and speed under deadline pressure.
• Curiosity: You stay close to what’s happening in packaging, gifting, and premium food and lifestyle – and you bring that knowledge into your work naturally.
• AI, automation & tools: You actively use AI and emerging design tools as part of your creative process.

Ideal hard skills (we’d love to see some of these):

• Advanced proficiency in Adobe Creative Suite (Illustrator, InDesign, Photoshop).
• Strong understanding of packaging die lines, cutter guides, and artwork preparation for print.
• Knowledge of print processes and finishes (e.g. litho, flexo, digital, foil blocking, embossing/debossing, varnishes).
• Experience working across a range of materials (e.g. paper stocks, card boards, tins, wrappers).
• Ability to create accurate mock‑ups and prototypes, both physical and digital.
• Familiarity with supplier and manufacturer workflows, including pre‑press requirements.
• Understanding of sustainable packaging principles (e.g. recyclability, material reduction).

Nice to have:

• Experience with 3D modelling (e.g. Rhino) and rendering (e.g. Keyshot) for product and packaging development and visualisation.
• Experience working with glass, ceramics and textiles.