Paid Social Manager

The digital marketing team is responsible for driving sustainable growth across all markets we operate in through the execution of innovative, creative, and measurable campaigns. You’ll work on campaigns targeting both new and existing customers, collaborating with acquisition and retention teams to grow across multiple markets, brands, and categories for Bloom & Wild and bloomon. Reporting to the Head of Acquisition, this high‑ownership role spans media buying, creative strategy and cross‑market operational excellence.

Role

Own, lead and continuously evolve the Paid Social strategy across multiple markets – driving Acquisition and Retention performance through structured testing, proactive roadmap planning, and the smart use of AI‑powered tools and processes. This role is for someone who thrives on pace, loves working across markets or categories, and takes genuine pride in being organised and ahead of the curve.

Responsibilities

• Strategy, Delivery & Performance: Own the Paid Social strategy and delivery for both B&W and bloomon, acting as the key stakeholder for all creative delivery touchpoints. Stay close to trading, continuously optimising creatives and campaigns to hit or exceed order volume and CAC targets. Explore new digital channels and formats, seizing creative opportunities to optimise our mix. Partner with stakeholders to plan Brand Lift Studies and Brand Awareness Campaigns, aligning creative, testing and media buying strategies between Brand and Marketing. Build a continuous loop of performance reporting and learnings, producing clear retros that drive action.
• Roadmap Planning & Workflow Automation: Own and maintain a rolling multi‑market Paid Social roadmap, ensuring creative testing, BAU activity and campaigns are pre‑planned with workback timelines and resourcing. Utilise project management tools, such as Asana, to keep roadmap visibility high and stakeholders aligned. Build templates, processes and repeatable systems that reduce manual effort and allow the channel to scale quickly. Actively seek out, design and implement AI‑powered tools and workflows to reduce manual efforts across the function, from creative briefing and reporting to performance analysis and audience research.
• Creative Testing & Innovation: Lead structured creative testing across all markets – designing experiments with clear hypotheses, isolating variables (copy, motion, format, overlay) and ensuring at least one statistically significant test per market per month. Scale winning creative frameworks across markets quickly and efficiently, reducing time to learnings. Continuously monitor creative and platform trends (competitors and beyond) and translate them into actionable test briefs. Champion creative testing tools to systematise and accelerate iteration that drives measurable ROI.
• Stakeholder Management & Cross‑Brand Integration: Own the briefing process end‑to‑end, briefing creative and brand teams on digital asset requirements with sufficient lead time and structured briefs. Provide recommendations on brand campaigns, informing the brand team of any new features that could help them reach their targets. Socialise the testing framework to gain stakeholder buy‑in, using data to prioritise high‑impact opportunities, prove why a test is needed now and how it will move the needle. Present BAU retros and test results in clear, visual formats that educate and inspire the wider Brand and Creative teams, ensuring learnings flow into future campaigns and creatives. Manage multiple stakeholder relationships across markets with confidence, adapting communication style for local vs. global teams.

Qualifications

• 4+ years managing Paid Social campaigns, with a proven emphasis on creative strategy and performance marketing.
• Deeply analytical but creatively minded: love working with data to surface insights, and understand the power of a brilliant visual hook.
• Trend‑obsessed: enjoy keeping up to date with the latest creative trends, ad specs and platform updates.
• Strong communicator: excellent interpersonal skills, comfortable building professional relationships and getting cross‑functional buy‑in.
• Highly organised: stay on top of roadmaps, multitask across brands/categories and maintain excellent attention to detail.
• Initiator: take the initiative to improve processes, test new variables and add commercial value to the wider business.
• Comfortable working remotely and in the office at least once a week, with enough face time with Brand, Creative and BI.
• Thrives at a fast‑moving trading calendar.
• AI‑driven mindset: leverage AI tools to automate reporting, enhance campaign optimisation and unlock faster, data‑driven insights.

Bonus Points

• Experience with creative testing tools.
• Familiarity with other digital channels (SEO, SEA, Affiliates).
• Experience using AI tools in a marketing flow.
• Exposure to scaling international/localised markets.

These are some of the skills and experience that will enable success in this role. If you’re excited about our values, passionate about what you do and would like to join us in doing things more thoughtfully, we’d love to hear from you.

Benefits

• Flexible working & work from abroad.
• 25 days holiday + your birthday + flexible bank holidays, and option to buy additional holiday each year.
• 1 volunteering day each year.
• Enhanced family leave and a workplace nursery scheme.
• A flexible training framework for every stage of your career.
• Irresistible discounts on our products, blooms & subscriptions.
• Share in our success with a choice to take equity options from day 1.
• ClassPass membership: monthly credits to spend on fitness classes, yoga and more.

Equality & Diversity Statement

We welcome people from all backgrounds and believe that diversity fuels better outcomes. We are an equal opportunity employer and do not discriminate on the basis of race, colour, religion, gender, sexual orientation, age, disability, or any other protected characteristic.