Social Media Coordinator- premium fashion

Social & Community Engagement Coordinator

Are you passionate about building communities, telling stories, and driving brand engagement through social media? We're on the lookout for a proactive and innovative Social & Community Engagement Coordinator to join this fashion brand.

In this role, you'll be the voice of the brand, cultivating a vibrant community both online and offline. You'll lead the charge in content creation, influencer partnerships, event coordination, and strategic community growth.

What You’ll Be Doing:

• Lead and execute creative social media strategies across platforms like Instagram, TikTok, Pinterest, and beyond.
• Craft engaging content—from scroll-stopping TikToks to compelling Instagram stories—that captures the brand’s tone and values.
• Engage daily with our audience by responding to comments, messages, and DMs in a timely, brand-appropriate manner.
• Build and maintain relationships with influencers, VIPs, and brand ambassadors to amplify our reach and authenticity.
• Analyse performance data and insights to continually refine and improve our content and community strategy.
• Organise and execute brand campaigns, pop-ups, and events that deepen customer connection and loyalty.
• Coordinate and oversee fashion shoots and content production for marketing campaigns and social channels.
• Manage sample trafficking and press loans, ensuring smooth communication with stylists and media partners.
• Collaborate with VIPs and talent for brand placements, event dressing, and special projects.
• Write and send branded newsletters to our subscriber list with updates on new launches, events, and exclusive offers.
• Support merchandising and product updates on the website, ensuring alignment with brand voice and visual identity.
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What You’ll Bring:

• Demonstrated experience in social media and community management, ideally in fashion, beauty, or lifestyle brands.
• A strong grasp of platform-specific trends, tools, and engagement strategies.
• Excellent writing, communication, and storytelling skills.