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For Companies At a Glance
- Tasks: Lead and scale the e-commerce strategy for a fast-growing fashion brand.
- Company: Join a dynamic lifestyle brand with a passion for fashion.
- Benefits: Competitive salary, growth opportunities, and a creative work environment.
- Why this job: Make a real impact on digital growth and customer experience in fashion.
- Qualifications: Proven e-commerce leadership experience and strong commercial acumen.
- Other info: Collaborative culture with a focus on innovation and team development.
The predicted salary is between 36000 - 60000 £ per year.
A fast-growing fashion-led lifestyle brand is seeking an experienced Head of E-Commerce to lead and scale its digital business. This role will own the end-to-end e-commerce strategy, driving commercial performance, customer experience and digital growth while remaining true to the brand's identity and creative vision.
The Head of E-Commerce will work closely with senior leadership and cross-functional teams across marketing, brand, product and operations to deliver a best-in-class DTC experience.
Key Responsibilities
- Own and deliver the e-commerce strategy, aligned with wider business and growth objectives.
- Lead trading performance across revenue, conversion, AOV and customer retention.
- Manage seasonal and promotional trading calendars, product launches and key commercial moments.
- Customer Experience & Website Optimisation
- Oversee the end-to-end customer journey, ensuring a seamless and premium online experience.
- Drive continuous optimisation of site performance, UX and CRO through testing and insight.
- Partner with internal teams and external agencies on platform development and enhancements.
- Digital Marketing & Acquisition (Cross-Functional Leadership)
- Work closely with Marketing and CRM teams to support customer acquisition, retention and lifecycle strategies.
- Ensure e-commerce priorities are aligned with paid media, CRM, content and brand activity.
- Lead, mentor and develop the e-commerce team, fostering a high-performance, collaborative culture.
- Set clear goals, KPIs and development plans for direct reports.
- Data, Analytics & Forecasting
- Own e-commerce reporting, forecasting and performance analysis.
- Use data and customer insights to inform strategic decisions and improve commercial outcomes.
- Operations & Fulfilment Collaboration
- Partner closely with Operations, Supply Chain and Customer Service teams to ensure smooth fulfilment, delivery and post-purchase experience.
- Support international growth and new market expansion where relevant.
About You
- Proven experience in a senior e-commerce leadership role within a fashion or lifestyle brand.
- Strong commercial acumen with a track record of scaling DTC performance.
- Deep understanding of online trading, customer behaviour, UX and CRO.
- Confident people leader with experience building and managing high-performing teams.
- Data-driven, strategic and solutions-focused.
- Comfortable working in a fast-paced, founder-led or growth-stage environment.
- Passionate about fashion, brand and delivering exceptional customer experiences.
Head of Ecommerce in London employer: Bloom Search International
Contact Detail:
Bloom Search International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Ecommerce in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Nail that interview prep! Research the company, understand their e-commerce strategy, and be ready to discuss how your experience aligns with their goals. Practice common interview questions and prepare some insightful ones of your own.
✨Tip Number 3
Showcase your achievements! When you get the chance to chat with recruiters or during interviews, highlight specific examples of how you've driven e-commerce success in previous roles. Numbers speak volumes!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining the team and makes it easier for us to keep track of your application.
We think you need these skills to ace Head of Ecommerce in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experience that match the Head of E-Commerce role. Highlight your achievements in e-commerce, especially in fashion or lifestyle brands, to show us you’re the right fit.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about fashion and how your experience aligns with our brand's identity. Be genuine and let your personality come through!
Showcase Your Data Skills: Since data-driven decisions are key for this role, make sure to include examples of how you've used analytics to drive e-commerce performance. We want to see your strategic thinking in action!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Bloom Search International
✨Know Your E-Commerce Inside Out
Make sure you’re well-versed in the latest e-commerce trends, especially in the fashion and lifestyle sectors. Brush up on key metrics like conversion rates, AOV, and customer retention strategies. This will show that you’re not just familiar with the role but also passionate about driving digital growth.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led teams in previous roles. Highlight your experience in mentoring and developing talent, as well as how you’ve fostered a collaborative culture. This is crucial for a Head of E-Commerce position, so be ready to discuss your leadership style and successes.
✨Data is Your Best Friend
Be prepared to discuss how you’ve used data and analytics to inform strategic decisions in past roles. Bring specific examples of how your insights have improved commercial outcomes. This will demonstrate your data-driven approach and ability to make informed decisions.
✨Align with the Brand's Vision
Research the brand thoroughly and understand its identity and creative vision. Be ready to discuss how you would align the e-commerce strategy with these elements. Showing that you can maintain the brand’s essence while driving performance will set you apart from other candidates.
