A fast-growing fashion-led lifestyle brand is seeking an experienced
Head of E-Commerce
to lead and scale its digital business. This role will own the end-to-end e-commerce strategy, driving commercial performance, customer experience and digital growth while remaining true to the brand\'s identity and creative vision.
The Head of E-Commerce will work closely with senior leadership and cross-functional teams across marketing, brand, product and operations to deliver a best-in-class DTC experience.
Key Responsibilities
E-Commerce Strategy & Trading
- Own and deliver the e-commerce strategy, aligned with wider business and growth objectives.
- Lead trading performance across revenue, conversion, AOV and customer retention.
- Manage seasonal and promotional trading calendars, product launches and key commercial moments.
Customer Experience & Website Optimisation
- Oversee the end-to-end customer journey, ensuring a seamless and premium online experience.
- Drive continuous optimisation of site performance, UX and CRO through testing and insight.
- Partner with internal teams and external agencies on platform development and enhancements.
Digital Marketing & Acquisition (Cross-Functional Leadership)
- Work closely with Marketing and CRM teams to support customer acquisition, retention and lifecycle strategies.
- Ensure e-commerce priorities are aligned with paid media, CRM, content and brand activity.
Team Leadership & Development
- Lead, mentor and develop the e-commerce team, fostering a high-performance, collaborative culture.
- Set clear goals, KPIs and development plans for direct reports.
Data, Analytics & Forecasting
- Own e-commerce reporting, forecasting and performance analysis.
- Use data and customer insights to inform strategic decisions and improve commercial outcomes.
Operations & Fulfilment Collaboration
- Partner closely with Operations, Supply Chain and Customer Service teams to ensure smooth fulfilment, delivery and post-purchase experience.
- Support international growth and new market expansion where relevant.
About You
- Proven experience in a senior e-commerce leadership role within a
fashion or lifestyle brand
. - Strong commercial acumen with a track record of scaling DTC performance.
- Deep understanding of online trading, customer behaviour, UX and CRO.
- Confident people leader with experience building and managing high-performing teams.
- Data-driven, strategic and solutions-focused.
- Comfortable working in a fast-paced, founder-led or growth-stage environment.
- Passionate about fashion, brand and delivering exceptional customer experiences.
If you\'d like, I can also create:
A
shortened job-ad version
A
Head of E-Commerce + Digital
hybrid role
An
interview prep guide
A
candidate attraction summary
for outreach
Contact Details:
Bloom Search International Recruitment Team
