We are partnering with an established contemporary fashion brand to appoint an experienced E-commerce Manager. This is a senior, commercially focused role responsible for leading the global digital trading strategy, accelerating online growth and delivering an exceptional customer experience across all digital touchpoints.
The successful candidate will bring at least 10 years of e-commerce experience within fashion, luxury or a similarly fast-paced consumer brand. Experience managing or growing the US market is highly desirable.
Key Responsibilities
- Own and deliver the global e-commerce strategy, with responsibility for revenue, profitability and sustainable growth.
- Lead the day-to-day trading of the brand’s e-commerce platform across the UK, US and international markets.
- Develop the US digital strategy, identifying opportunities to grow customer acquisition, conversion, retention and market share.
- Manage the annual e-commerce budget, forecasts and commercial targets.
- Monitor daily and weekly trading performance, producing clear analysis and actionable recommendations.
- Optimise conversion rate, average order value, customer lifetime value and site performance.
- Oversee the digital trading calendar, including product launches, campaigns, promotions and seasonal activity.
- Partner closely with Buying, Merchandising, Marketing, Brand, Creative and Operations to ensure a cohesive digital strategy.
- Lead the site merchandising strategy, ensuring product, content and storytelling are commercially effective and aligned with the brand.
- Own the website development roadmap, working with internal teams and external agencies to improve functionality and customer experience.
- Use customer, product and trading data to identify opportunities and drive informed commercial decisions.
- Work with performance marketing and CRM teams to improve acquisition, retention and customer engagement.
- Oversee internationalisation initiatives, including localisation, pricing, payments, fulfilment and returns.
- Ensure the platform delivers a seamless, premium and brand-aligned customer journey across desktop and mobile.
- Manage, mentor and develop the e-commerce team, creating a high-performing and collaborative environment.
- Build and manage relationships with technology partners, agencies and third-party suppliers.
- Stay informed of digital trends, emerging technologies and competitor activity.
Experience and Skills
- At least 10 years’ experience within e-commerce, ideally gained in contemporary fashion, premium or luxury retail.
- Proven experience owning a significant e-commerce channel and delivering measurable revenue growth.
- Strong knowledge of the US e-commerce market and its customer behaviours, trading patterns and operational considerations.
- Demonstrable experience developing and executing international digital growth strategies.
- Highly commercial and analytical, with strong forecasting, budgeting and reporting capabilities.
- Advanced understanding of digital trading, conversion optimisation, customer acquisition, CRM and retention.
- Experience working with leading e-commerce platforms, ideally Shopify Plus or a comparable platform.
- Strong working knowledge of analytics and reporting tools, such as Google Analytics.
- Experience managing website development, UX, testing and optimisation roadmaps.
- Confident leading and developing teams, while remaining comfortable working hands-on.
- Excellent stakeholder management and communication skills.
- A genuine understanding of contemporary fashion and the ability to balance brand integrity with commercial performance.
The Candidate
You will be an entrepreneurial and commercially astute e-commerce leader who combines strategic thinking with a hands-on approach. You will be comfortable operating in a fast-paced, founder-led or creatively driven environment and will understand how to scale a digital business without compromising the strength of the brand.
This is an exciting opportunity to take ownership of a growing global e-commerce channel and play a central role in the next stage of the brand’s international development.
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Head of Ecommerce in Croydon employer: Bloom Search International
Join a dynamic and innovative womenswear brand that values creativity and commercial success, offering a collaborative work culture where your expertise in buying strategy will directly influence the brand's growth. With a focus on employee development, you will have opportunities to mentor junior team members while working alongside passionate professionals in a fast-paced environment. Located in a vibrant area, this role not only provides a chance to shape the future of contemporary fashion but also offers a supportive atmosphere that encourages personal and professional growth.
Contact Details:
Bloom Search International Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of Ecommerce in Croydon
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Bloom Search International are looking for when hiring for a Head of Ecommerce.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Bloom Search International for the Head of Ecommerce, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Bloom Search International as a Head of Ecommerce, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Bloom Search International’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Head of Ecommerce.
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Bloom Search International, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Bloom Search International's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Bloom Search International. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Bloom Search International
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Bloom Search International uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Bloom Search International. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
