At a Glance
- Tasks: Lead TikTok Shop strategy and manage agency partners to drive sales growth.
- Company: Join a renowned beauty group with a portfolio of premium brands.
- Benefits: Autonomy in your role, meaningful budget, and cross-functional collaboration.
- Other info: Dynamic environment with opportunities for growth in the beauty industry.
- Why this job: Be at the forefront of TikTok commerce and make a real impact on brand success.
- Qualifications: 2+ years TikTok Shop experience and strong agency management skills.
About the role
A fantastic opportunity has arisen for a Tik Tok Shop Lead to join a renowned multi-brand beauty group with a portfolio of premium, culturally relevant brands
This is a commercial and operational role responsible for owning and scaling Tik Tok Shop into one of the business's largest revenue and acquisition engines.
You won't be creating content yourself, instead, you'll lead the strategy, manage an external agency partner, and hold them accountable to ambitious commercial KPIs across GMV, CPA, ROAS and contribution margin.
Reporting to the Head of Marketplaces, you'll run Tik Tok Shop like a mini business within the company, with real autonomy and meaningful budget behind you, while working cross-functionally with brand, ecommerce and creative teams.
Key Responsibilities
- 50% - Agency Management & Channel
Ownership: Lead the Tik Tok Shop agency partner, who manages all aspects of the account (Shop, Ads, Lives, Affiliates).
Brief them tightly, set weekly KPIs, and push for continuous improvement on GMV, CPA, ROAS and contribution margin.
Step in to resolve operational issues, keeping the channel running smoothly day-to-day.
- 25% - Strategy & Growth
Planning: Build and own the Tik Tok Shop strategy across multiple brands.
Plan promotional calendars, forecast GMV, set targets, and identify new growth levers: creator partnerships, format tests, product launches and new market entries.
- 15% - Performance Analysis & Iteration: Track GMV, ROAS, contribution margin and content performance.
Double down on what's working, stop what isn't, and continuously sharpen the playbook with the agency.
- 10% - Cross-functional
Collaboration: Partner with brand, ecommerce and creative teams to align Tik Tok Shop activity with wider brand strategy and ensure consistency across channels.
About You
- 2+ years' hands-on Tik Tok Shop experience with a track record of driving GMV and scaling sales.
- Confident managing agencies or external partners and holding them accountable to commercial KPIs.
- Experience building or managing large creator communities or affiliate programmes.
- Commercially minded, fluent in GMV, ROAS, CPA and contribution margin.
- Able to dig deep into performance data, draw conclusions and devise strategy.
- Proactive, always looking for new growth opportunities.
- Beauty, personal care or wider FMCG/DTC experience desirable.
- Experience working with paid social or performance media teams advantageous.
- International or multi-market Tik Tok Shop experience advantageous.
- Hands-on experience with Shopify or DTC commerce stacks advantageous
TikTok Shop Lead in London employer: Bloom Careers
As a leading beauty brand, our company offers an exceptional work environment that fosters creativity and innovation. We prioritise employee growth through comprehensive training programmes and opportunities for advancement, all while maintaining a collaborative and supportive culture. Located in the heart of the UK retail market, we provide our National Account Managers with the unique advantage of working closely with top-tier retailers, ensuring a dynamic and rewarding career path.
StudySmarter Expert Advice🤫
We think this is how you could land TikTok Shop Lead in London
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Bloom Careers are looking for when hiring for a TikTok Shop Lead.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Bloom Careers for the TikTok Shop Lead, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Bloom Careers as a TikTok Shop Lead, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Bloom Careers’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a TikTok Shop Lead.
We think you need these skills to ace TikTok Shop Lead in London
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Bloom Careers, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Bloom Careers's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Bloom Careers. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Bloom Careers
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Bloom Careers uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Bloom Careers. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
