Influencer & UGC Manager

Salary: Competitive salary + bonus

Generous annual leave, increasing with service

Product perks and staff discounts

Wellness support (fitness sessions + EAP)

Job Summary

We’re partnering with a fast-growing international beauty brand looking for an Influencer & UGC Manager to lead and scale their creator ecosystem.

This is a hands-on role combining strategy and execution — focused on driving high-performing content across organic and paid channels.

Key Responsibilities

• Own and execute the influencer & UGC strategy aligned to launches and KPIs
• Build, manage and scale a network of influencers and UGC creators
• Develop clear, performance-led briefs and content frameworks
• Source, onboard and train creators to deliver consistent, high-quality content
• Lead negotiations with a focus on ROI, usage rights and long-term partnerships
• Track and optimise performance (engagement, CTR, CPA)
• Maximise content usage across paid, organic and ecommerce channels
• Collaborate with Brand, Social and Creative teams
• Stay ahead of trends and identify new creator opportunities
• Support and grow an affiliate/influencer revenue channel
• Create short-form content (TikTok/Reels) when needed

Requirements

• 4+ years in influencer marketing, UGC or creator partnerships
• Experience building and scaling creator ecosystems
• Strong understanding of influencer strategy (tiers, budgets, partnerships)
• Hands-on experience creating short-form video content
• Strong negotiation skills with a commercial mindset
• Data-driven approach to performance and optimisation
• Highly organised, able to manage multiple workflows
• Passion for beauty and social-first content