CRM Manager

This range is provided by Bloom Careers. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Bloom Careers

We are delighted to be working with an award‑winning, premium skincare brand who are driven by purpose and paving the way for a more transparent and sustainable future in beauty.

The successful candidate will have experience in a data‑led CRM management role, and exposure to performance media planning. In return, our client offers an incredibly supportive work environment, a competitive package and excellent career prospects.

Responsibilities

• Lead customer activation, engagement, and retention across global Direct‑to‑Consumer markets
• Full CRM ownership with performance media planning, using data insights to drive growth across the UK, US, and EU.
• Work across lifecycle marketing, paid media strategy, and customer journey optimisation to support commercial performance and brand expansion.
• Oversee CRM execution by managing campaigns and automated flows, improving lifecycle journeys, and ensuring consistent communication across all customer touchpoints.
• Work with media agencies to create and manage performance‑led paid media plans and coordinate with creative teams to deliver optimised campaign assets.

Requirements

• 4+ years of experience in CRM, lifecycle marketing, or paid media, ideally within DTC, beauty, fashion, or lifestyle sectors.
• Practical experience using CRM platforms
• Strong understanding of segmentation, customer journey mapping, CAC, LTV, and ROAS analytics.
• Experience managing agencies and briefing creative content for performance campaigns.
• Strong organisational skills with experience delivering multi‑channel campaigns in a fast‑paced environment.

Seniority level

• Associate

Employment type

• Full‑time

Job function

• Marketing, Customer Service, and Strategy/Planning

Industries

• Retail Apparel and Fashion, Retail Health and Personal Care Products, and Personal Care Product Manufacturing