CRM Manager

CRM and Media Manager

West London, 3 Days per week on site (Hybrid)

£45k – £55k

34 days annual leave including public holidays

Free products

Private Healthcare

Life insurance

Overview

We are delighted to be working with an award-winning, premium skincare brand who are driven by purpose and paving the way for a more transparent and sustainable future in beauty.

The successful candidate will have experience in a data-led CRM management role, and exposure to performance media planning. In return, our client offers an incredibly supportive work environment, a competitive package and excellent career prospects.

Responsibilities

• Lead customer activation, engagement, and retention across global Direct-to-Consumer markets
• Full CRM ownership with performance media planning, using data insights to drive growth across the UK, US, and EU.
• Work across lifecycle marketing, paid media strategy, and customer journey optimisation to support commercial performance and brand expansion.
• Oversee CRM execution by managing campaigns and automated flows, improving lifecycle journeys, and ensuring consistent communication across all customer touchpoints.
• Work with media agencies to create and manage performance-led paid media plans and coordinate with creative teams to deliver optimised campaign assets.

Requirements

• 4+ years of experience in CRM, lifecycle marketing, or paid media, ideally within DTC, beauty, fashion, or lifestyle sectors.
• Practical experience using CRM platforms
• Strong understanding of segmentation, customer journey mapping, CAC, LTV, and ROAS analytics.
• Experience managing agencies and briefing creative content for performance campaigns.
• Strong organisational skills with experience delivering multi-channel campaigns in a fast-paced environment.