Senior Paid Search Manager in London

Hi, we’re Bloom & Wild. We don’t just send flowers. We help our customers to care wildly. Caring wildly is celebrating the little things we all do for each other every day. Not just the big occasions. It’s being there for the highs. Stepping up for the lows.

We care wildly about people and our planet. Which is why we’re so proud to be a certified B Corp – committed to making long-term positive change for our community, and the world around us.

Founded in 2013, our mission back then was to make sending and receiving flowers the joy that it should be, by harnessing technology, brand and letterbox delivery. We announced 75 million Series D funding in 2021 and that same year acquired bloomon in The Netherlands and Bergamotte in France. Together, we’ve fulfilled and delivered over 20 million orders (and counting!), making us the largest direct to consumer flower business in Europe.

The digital marketing team is responsible for driving sustainable growth in all of the markets we operate in through the execution of innovative, creative and measurable campaigns.

You’ll work on paid search campaigns targeting both new and existing customers, working across both our acquisition and retention teams to drive growth across multiple markets, brands and categories. The wider team works collaboratively with internal stakeholders including brand, international, data, and product, while directly managing our external search agency to surface crucial insights and maximize campaign performance.

What you'll be doing:

• Own paid search strategy: lead paid search strategy, developing and executing campaigns across UK, DE, NL and other markets, ensuring alignment with wider marketing, brand and business goals.
• Own the budget: manage our search budget end-to-end, tracking CAC, LTV and retention costs (RC) to guide investment decisions.
• Lead our agency partner: Oversee and manage third-party agency partner to execute high-performing campaigns and maximize ROI.
• Set the optimisation approach: set the keyword strategy, ad copy testing and audience-targeting approach that agency partners and stakeholders execute against.
• Own App Campaigns: oversee Google App Campaigns and Apple Search Ads to drive installs and engagement.
• Manage the Google relationship: work with our Google account manager to unlock alpha/beta opportunities, escalate issues and secure strategic support.
• Own feed & process: own and continuously improve product feeds and backend processes for Google Shopping and Performance Max (PMax) campaigns.
• Shape the roadmap: turn channel performance and data into clear, actionable insights that shape the wider paid media roadmap and forecasting.
• Stay ahead of the platform: stay up to date with best practices and market insights, particularly with Google.
• Champion AI in search: maintain deep, practical knowledge of modern AI within search engine marketing.
• Be the go-to expert: act as the go-to person for paid search across the marketing team.
• Protect share of voice: proactively monitor the competitor landscape, ensuring market share of voice.

You’ll love this role if you…

• Are an expert in Google Paid Search: You have extensive, hands-on experience managing Google Search, Shopping, and Performance Max campaigns at scale.
• Are fluent in tracking and analytics: You are comfortable working with analytics tools, conversion tracking, and Google Merchant Center.
• Love data and reporting: You are a data-driven decision-maker who thrives on deriving insights.
• Have agency management experience: You have a proven track record of managing third-party agencies to drive results.
• Are proactive and hands-on: You take full responsibility and initiative to get things done.
• Are structured and organized: You take a thoughtful approach to planning, organization, and prioritizing your work.
• Are curious and adaptable: You love figuring out new tech, testing, learning, and trying new things.

We value all backgrounds, perspectives, ideas and experiences, and encourage everyone to share their opinions openly within our caring and inclusive team.

Our ways of working

We really believe in the power of connection. For us that looks different depending on the team you work in. Some of our teams work together in person every day, whereas others may connect in person every quarter. We also believe in flexibility that supports you, the work you do, and your team.

Whether it’s through a shared project, a learning and development opportunity, or an afterwork social - we trust our teams to make the right decisions about where and how they work each day.

Work that works for you

To care wildly for our customers, firstly we care wildly for our teams. We work hard to craft a culture of thoughtfulness and care, where there is a strong sense of inclusion and belonging, enabling all of our people to thrive and be successful each day.

Our perks and benefits include:

• Flexible working & work from abroad
• 25 days holiday + your birthday + flexible bank holidays, & option to buy additional holiday each year
• 1 Volunteering day each year
• Enhanced family leave and a workplace nursery scheme
• A flexible training framework for every stage of your career
• Irresistible discounts on our products, blooms & subscriptions!
• Share in our success with a choice to take equity options from day 1
• ClassPass membership: monthly credits to spend on fitness classes, yoga and much more!

We know that job searching can be daunting, and we want to do everything we can to ensure that your experience with us is a good one. Interviewing is a 2-way process, and we’re keen to answer all of the questions you have, so that you can be sure (and excited!) that we’re the right move for you.