Senior CRM Manager (Maternity Cover) in London

LondonDigital Marketing – Bloom & Wild /Full-time /HybridHi, we're Bloom & Wild. We don't just send flowers. We help our customers to care wildly. Which is why we're so proud to be a certified B Corp – committed to making long-term positive change for our community, and the world around us. Founded in 2013, our mission back then was to make sending and receiving flowers the joy that it should be, by harnessing technology, brand and letterbox delivery. making us the largest direct to consumer flower business in Europe. Now home to a family of 3 beautiful brands, we're driven by our vision to create the destination for making life a little more thoughtful and beautiful. And we won't stop at flowers and plants. Starting with the Bloom & Wild brand, we're expanding our gifting offering to other categories like cakes, candles and cocktails. ð CRM & Lifecycle @ Bloom & Wild GroupThe CRM & Lifecycle team sits within Marketing at Bloom & Wild, responsible for the customer communication journey — from transactional and triggered emails to lifecycle campaigns and subscription comms. Right now the team is navigating a shift toward more technical, complex builds at a time when the business is leaning hard into subscriptions. The team has already embraced AI — a CRM strategy planner, a subscription briefing agent, and an impact-and-error triage tool — and is looking for someone who can both build campaigns hands-on and help extend those AI investments. We're looking for a Technical Senior CRM Associate to backfill a departure and take ownership of the hands-on build work that keeps our customer comms running. You'll report to Libby, our Senior CRM & Lifecycle Manager, and work closely with Rosie Hook, our Email Developer. Technical BuildsBuild and own complex transactional and triggered email campaigns using HTML, CSS, and Liquid logic, ensuring reliability across customer-critical comms (transactional, subscription, diversions).Take ownership of campaign QA — building confidence in customer-critical comms and investigating more sustainable, scalable QA solutions over time. Data & SegmentationWrite SQL queries for audience segmentation and data pulls, powering targeted lifecycle campaigns and subscription comms. Use AI-assisted SQL drafting and checking to speed up segment pulls and reduce errors. Support the team through BFCM and Christmas peak periods, when build volume and complexity increase significantly. Contribute to the team's knowledge base — documenting build logic, sharing learnings, and helping others level up on technical CRM skills. A curious, innovative mindset — you love figuring out new tech, testing, learning and trying new things, and often take the initiative to improve them. A data-driven decision maker — you love to understand the data and derive insights. Hands-on experience building transactional and triggered email campaigns with HTML, CSS, and Liquid logic. SQL skills for audience segmentation and data pulls. Experience working with CRM/email platforms and API integrations. We're committed to building a team made up of different strengths, skills and experiences, so if you're excited about our values, passionate about what you do and would like to join us in doing things more thoughtfully, we'd love to hear from you.ð¡ Belonging @ Bloom & WildWe know that we learn through our differences, and building a diverse team has always been central to creating the best experience for our customers. Our champions community actively advances our culture of inclusion and belonging, which is organised around 8 pillars of diversity. These cross-business networks offer additional opportunities for connection, education, support and celebration, and ensure that inclusivity continues to be embedded in our ways of working. How much you work from home and from our office depends on a balance of those needs, and you'll agree this with your manager. Whether it's through a shared project, a learning and development opportunity, or an afterwork social - we trust our teams to make the right decisions (for them and us) about where and how they work each day. We're big on collaboration, empathy, knowledge sharing and growth, and our values drive our priorities every day: Lead change for good: we have the guts to try new things and step up to do what matters mostThink deeply, act swiftly: we make sure there's thoughtful rationale behind our approach and always act swiftly to implement ideas Care wildly: we pour care and creativity into everything we do and pay attention to the things that make a differenceStay open, be curious:we're open about what we're doing and why, and we welcome challenges from each otherð Work that works for youTo care wildly for our customers, firstly we care wildly for our teams. We work hard to craft a culture of thoughtfulness and care, where there is a strong sense of inclusion and belonging, enabling all of our people to thrive and be successful each day. Flexible working & work from abroad ð 25 days holiday + your birthday + flexible bank holidays, & option to buy additional holiday each yearð 1 Volunteering day each yearð Enhanced family leave and a workplace nursery schemeð A flexible training framework for every stage of your career ð Irresistible discounts on our products, blooms & subscriptions!If your application is successful, you can expect to have a quick 30 minute chat with Estelle (Talent Partner), to run through your experience, motivations and the role in more detail. Hiring Manager interview (online) with Libby Task interview (ideally at the London office)Final interview with someone from the Executive Leadership team We believe in leading change for good, so if there's anything that we can do to help you flourish throughout your application process with us, or if you have any feedback, please share this with us anonymously here so we can use this to improve your experience. #Bloom&WildWe may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. If you would like more information about how your data is processed, please contact us.