PPC Manager/senior Manager in London

Hi, we're Bloom & Wild. We don't just send flowers. We help our customers to care wildly. Which is why we're so proud to be a certified B Corp – committed to making long-term positive change for our community, and the world around us. Founded in 2013, our mission back then was to make sending and receiving flowers the joy that it should be, by harnessing technology, brand and letterbox delivery, making us the largest direct to consumer flower business in Europe.

The Digital Marketing Team @ Bloom & Wild Group is responsible for driving sustainable growth in all of the markets we operate in through the execution of innovative, creative and measurable campaigns.

You will work on paid search campaigns targeting both new and existing customers, working across both our acquisition and retention teams to drive growth across multiple markets, brands and categories. The wider team works collaboratively with internal stakeholders including brand, international, data, and product, while directly managing our external search agency to surface crucial insights and maximize campaign performance.

• Own paid search strategy: lead paid search strategy, developing and executing campaigns across UK, DE, NL and other markets, ensuring alignment with wider marketing, brand and business goals.
• Hold the agency accountable: ensure they continuously push the boundaries of modern search strategy by adopting cutting-edge tactics, beta programs, and new platform features.
• Set the optimisation approach: set the keyword strategy, ad copy testing and audience-targeting approach that agency partners and stakeholders execute against.
• Manage the Google relationship: work with our Google account manager to unlock alpha/beta opportunities, escalate issues and secure strategic support.
• Own feed & process: own and continuously improve product feeds and backend processes for Google Shopping and Performance Max (PMax) campaigns.
• Shape the roadmap: turn channel performance and data into clear, actionable insights that shape the wider paid media roadmap and forecasting.
• Champion AI in search: maintain deep, practical knowledge of modern AI within search engine marketing and share what you learn with the wider marketing team.
• Be the go-to expert: act as the go-to person for paid search across the marketing team – mentoring junior colleagues and sharing learnings.

You are an expert in Google Paid Search with extensive, hands-on experience managing Google Search, Shopping, and Performance Max campaigns at scale. You are a data-driven decision-maker who thrives on deriving insights and are comfortable using both in-platform tools and Tableau to analyze performance.

We are committed to building a team made up of different strengths, skills and experiences, so if you're excited about our values, passionate about what you do and would like to join us in doing things more thoughtfully, we'd love to hear from you.

We know that we learn through our differences, and building a diverse team has always been central to creating the best experience for our customers. Our champions community actively advances our culture of inclusion and belonging.

To care wildly for our customers, firstly we care wildly for our teams. We work hard to craft a culture of thoughtfulness and care, where there is a strong sense of inclusion and belonging, enabling all of our people to thrive and be successful each day.

We believe in leading change for good, so if there's anything that we can do to help you flourish throughout your application process with us, or if you have any feedback, please share this with us anonymously.