Senior Brand Marketing Manager (12-month mat cover)

We are the UK’s specialist blood cancer charity and our vision is clear: we are here to beat blood cancer. We fund world-class research, provide information and support to patients and their loved ones, and raise awareness of blood cancer.

We are looking for a Senior Brand Marketing Manager to lead and shape how Blood Cancer UK is seen and understood by audiences across the UK, on a maternity cover basis. You will lead the strategy and delivery of brand marketing and major brand campaigns, working across teams and with agency partners to ensure our communications are clear, consistent and audience-led. With a strong focus on insight and performance, you will champion an audience-first approach, embedding segmentation and learning into decision-making across the organisation.

This is a highly collaborative role for a strategic brand marketer who combines big-picture thinking with practical delivery. The role is based in London with hybrid working, and you will be expected to attend the office 1-2 days per week on average, with some additional travel as required. It is a great opportunity to use your skills to make a meaningful difference for people affected by blood cancer.

We are committed to actively promoting equality, diversity and inclusivity. In line with our strategy, we welcome applications from individuals from underrepresented groups, including minority communities and applicants with a disability, to better reflect the community we serve and broaden our perspectives.

• Lead the strategy, planning and delivery of brand marketing activity, including major brand campaigns across paid, earned, shared and owned channels, working closely with internal teams and external agencies to ensure high-quality, on-time delivery centred on a test-and-learn approach.
• Develop and evolve brand marketing strategy to support organisational priorities, increase brand awareness and relevance among priority audiences.
• Support the development of Blood Cancer UK’s brand strategy, with a particular focus on verbal identity, including brand positioning, narrative and messaging, ensuring clarity, consistency and alignment across the organisation.
• Support the development of Blood Cancer UK’s content strategy, ensuring it aligns with and supports brand strategy and is audience-led.
• Lead the embedding of an audience-first approach, championing the use of audience insight and segmentation to inform planning, prioritisation and decision-making across marketing, communications and wider teams.
• Own and embed the organisation’s audience segmentation model, ensuring it is actively used to shape brand marketing activity, content planning and campaign development.
• Lead ongoing brand performance reporting and analysis, tracking brand metrics, identifying trends and generating insight to inform recommendations and optimise brand marketing strategy over time.
• Work collaboratively across teams to ensure external-facing activity is aligned with brand strategy, audience insight and organisational priorities, supporting greater coherence and strategic focus.
• Provide senior strategic support to the Head of Brand and Profile Growth, contributing capacity across priority brand and audience work as needed.

• In-depth knowledge and experience of brand, marketing and communications strategy and integrated planning that drives audience reach, relevance and growth.
• Strong understanding of audience-led planning and content strategy, including the use of segmentation, insight and data to inform prioritisation across online and offline channels.
• Understanding of and interest in marketing, communications & media trends.
• Knowledge of agile and iterative ways of working, including test and learn approaches informed by performance and insight.
• Understanding and commitment to a culture of continuous improvement, taking learnings from marketing and communications activity into future work.
• A commitment to equal opportunities and diversity, and to the aims and values of Blood Cancer UK.

• Keen analytical skills with the ability to evaluate performance, identify trends, predict results as well as respond to performance and report accordingly.
• Ability to influence, challenge and motivate cross-functional teams, including senior stakeholders.
• Skilled in planning, shaping and implementing audience-led marketing and communications campaigns.
• Strong strategic communication skills, with the ability to articulate brand and audience thinking clearly and persuasively to a range of audiences.

• Experience of developing and delivering brand and marketing strategies and integrated plans that achieve meaningful audience reach and growth.
• Experience in brand marketing performance measures, evaluation and reporting. Experience of planning multi-channel, insight-led marketing and communications activity (across paid, earned, owned and shared media) that delivers impact in reach and activation amongst consumer and professional audiences.
• Experience of developing or evolving brand positioning and narrative, translating brand strategy into clear, consistent messaging that supports brand growth and coherence across external-facing activity.
• Experience leading cross-functional teams and bringing together - and inspiring - internal and external stakeholders to achieve common goals.
• Experience of supporting leaders to build a case for investment in brand marketing based on insight, data, performance and trends.
• Strong analytical skills, with the ability to evaluate performance, identify trends and translate insight into clear strategic recommendations.