At a Glance
- Tasks: Lead brand marketing strategy and create impactful campaigns that resonate with our audience.
- Company: Join a fast-growing start-up revolutionising the eyewear industry in Notting Hill.
- Benefits: Competitive salary, equity options, and a chance to make a real impact.
- Other info: Work closely with senior leadership and enjoy significant career growth opportunities.
- Why this job: Be part of a passionate team changing how people experience buying glasses.
- Qualifications: 8+ years in brand marketing, especially in fashion, with strong social media expertise.
The predicted salary is between 60000 - 80000 € per year.
We are currently recruiting for a Head of Brand Marketing role in our rapidly expanding start-up based in Notting Hill, London. bloobloom was created to change the way people buy their glasses by rebuilding the entire experience. In a market populated by dinosaurs, we’re putting design and technology back at the heart of the process of buying a pair of glasses, making the journey fun and exciting without costing a small fortune. At bloobloom, we also want the right choice to be as easy as wearing a great pair of glasses. That’s why we only partner with ethical factories, we are climate-neutral certified, and we donate a pair to someone in need for every pair we sell. If you have a cool personality and want to work with other awesome individuals for a great company, this is the job for you!
Key Responsibilities:
- Work with the senior team to define our global brand marketing strategy
- Leading and owning bloobloom’s brand vision and positioning, ensuring consistency across all channels
- Developing and executing high-impact brand campaigns, driving awareness, engagement, and loyalty
- Experiential marketing: concept and manage seasonal and in-store events including workshops, Q&As, branded partnerships, charity/community events, new store openings, store anniversaries and monthly themed events
- Creating frameworks to evaluate campaign performance, focusing on outcomes and ROI
- Coordinate the proper execution of marketing campaigns by closely leading internal and external teams
- Overseeing bloobloom’s social media presence across all platforms, ensuring a cohesive brand voice and impactful engagement strategies
- Developing and implementing strategies for user-generated content (UGC), influencer partnerships and brand partnerships to amplify the brand’s reach and authenticity
- Driving community-building initiatives to create deeper emotional connections with bloobloom’s audience
- Develop effective resources, tools and processes to execute marketing activity
- Help develop the brand and ensure consistency across all marketing touchpoints
- Maintain excellent industry knowledge, bringing a deep understanding of both our customers and competitors
- Build and develop a talented and successful digital marketing team
- Work as part of the senior team to drive growth and profitability across the business
Essential Skills & Experience:
- 8+ years of experience leading highly engaging consumer brands, with extensive experience in the fashion industry
- Demonstrated success managing and scaling social media and community engagement strategies
- Expertise in brand-building, positioning, and storytelling
- Strong understanding of social media platforms, trends, and best practices for engaging audiences
- Customer-obsessed with a passion for delivering exceptional brand and social media experiences
- Hands-on, outcome-oriented and data-driven mindset
- Excellent interpersonal and communication skills, including recruiting, managing and developing staff
- Experience interacting with board-level stakeholders
Key Benefits:
- Opportunity to join a fast-growing and ambitious start-up
- Work with a friendly team of highly experienced and motivated individuals
- Significant Board and Executive Committee exposure
- An environment where you can actually have an impact
- Excellent salary + equity
Further Information:
- Employment Type: Permanent - Full time
- Location: London HQ
Head of Brand Marketing in London employer: bloobloom
At bloobloom, we pride ourselves on being an innovative and ethical start-up located in the vibrant Notting Hill, London. Our work culture is built on collaboration and creativity, offering employees the chance to make a real impact while working alongside a passionate team. With opportunities for personal and professional growth, competitive salaries, and equity options, we are committed to fostering a supportive environment where your ideas can flourish.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Brand Marketing in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your personality! When you get the chance to meet potential employers, whether it’s at a networking event or an interview, let your cool side shine through. Remember, they’re looking for someone who fits into their awesome team, so be yourself!
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like bloobloom, and express your interest. A well-crafted email can go a long way in making a memorable impression.
✨Tip Number 4
Utilise our website! We’ve got loads of resources and tips to help you nail that job search. Plus, applying through our site gives you a better chance of standing out. So, what are you waiting for? Dive in and start exploring!
We think you need these skills to ace Head of Brand Marketing in London
Some tips for your application 🫡
Show Your Personality:We want to see the real you! Don’t be afraid to let your personality shine through in your application. Use a friendly tone and share what makes you unique – we love cool personalities!
Tailor Your Application:Make sure to customise your CV and cover letter for the Head of Brand Marketing role. Highlight your experience in brand-building and community engagement, and show us how you can bring value to bloobloom.
Be Specific About Your Achievements:When detailing your past experiences, focus on specific achievements that demonstrate your expertise in marketing strategies and campaign performance. Numbers and outcomes speak volumes!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at bloobloom
✨Know Your Brand Inside Out
Before the interview, dive deep into bloobloom's brand values, mission, and recent campaigns. Understand their unique selling points and how they differentiate themselves in the market. This will not only show your genuine interest but also help you align your vision with theirs.
✨Showcase Your Creative Campaign Ideas
Prepare a couple of innovative brand campaign ideas that could resonate with bloobloom’s audience. Think about experiential marketing or community-building initiatives that could enhance their brand presence. Presenting these ideas will demonstrate your proactive approach and creativity.
✨Highlight Your Data-Driven Mindset
Since the role requires a focus on outcomes and ROI, be ready to discuss how you've used data to drive marketing decisions in the past. Share specific examples of campaigns you've evaluated and the metrics you used to measure success. This will showcase your analytical skills and strategic thinking.
✨Connect on a Personal Level
Given the emphasis on a cool personality and teamwork, don’t shy away from sharing a bit about yourself. Talk about your passions, interests, and what excites you about the brand. Building rapport with the interviewers can make a lasting impression and show that you’re a great cultural fit.
