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For Companies At a Glance
- Tasks: Audit and rebuild our website to boost conversions and enhance user experience.
- Company: BLOK, a premium boutique fitness company with exciting growth plans.
- Benefits: Flexible remote work, potential for ongoing collaboration, and creative freedom.
- Other info: Work with a passionate team in the fitness and wellness industry.
- Why this job: Join a dynamic team and make a real impact on our brand's online presence.
- Qualifications: Experience in conversion-focused design and familiarity with Framer.
About BLOK
BLOK is a premium boutique fitness company with two London studios and lots of new projects in the works. We're scaling, with new locations on the horizon and a team focused on building something that lasts.
The Role
We're looking for a freelance web designer to join us on an initial project with potential for ongoing collaboration. The first brief: audit and rebuild a key part of our website to increase conversions. We have a hypothesis about what needs to change, but we want someone who can validate (or challenge) that thinking and execute a solution that's both commercially effective and true to our brand.
You’ll work closely with our Growth Lead and collaborate with our Brand & Content team on visual direction.
- Experience in Framer, our current website builder
- A portfolio showing conversion-focused design: sign-up flows, landing pages, user journeys that drive action, whilst aligning with wider visual brand direction
- Experience working without a fully codified design system. We have brand foundations (logo, fonts, colours) but you’ll need to build on them
- Experience in fitness, wellness, or lifestyle brands, especially if you’re used to working on conversion-focused design for higher priced items
- Experience in AB testing and analytics to validate hypothesis and guide decision-making
Commitment: Average ~1 day/week, flexibly distributed
Location: Remote-first. We have an office in Clapton, London if you prefer working in-person.
Start: ASAP
Your availability and day rate confirmation
Locations
Freelance - Wordpress Web Designer in Surrey, Woking employer: BLOK
Contact Detail:
BLOK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Freelance - Wordpress Web Designer in Surrey, Woking
✨Tip Number 1
Network like a pro! Reach out to your connections in the fitness and wellness industry. Let them know you're on the lookout for freelance gigs, and who knows? They might just have the perfect opportunity for you.
✨Tip Number 2
Show off your skills! Create a mini portfolio specifically tailored to conversion-focused design. Highlight your best work that aligns with BLOK's brand and showcases your ability to drive action through design.
✨Tip Number 3
Be proactive! Don’t wait for job postings to come to you. Visit our website regularly and apply directly for freelance opportunities. We love seeing enthusiastic candidates who take the initiative!
✨Tip Number 4
Prepare for a chat! If you land an interview, be ready to discuss your design process and how you approach AB testing. Show us how you validate your ideas and make data-driven decisions to enhance user journeys.
We think you need these skills to ace Freelance - Wordpress Web Designer in Surrey, Woking
Some tips for your application 🫡
Showcase Your Best Work: Make sure to include a portfolio that highlights your conversion-focused designs. We want to see those sign-up flows and landing pages that really drive action, so pick your best pieces that align with our brand direction.
Tailor Your Application: When applying, take a moment to tailor your application to BLOK. Mention how your experience in fitness or lifestyle brands can help us achieve our goals. We love seeing candidates who understand our mission and can bring something unique to the table.
Be Clear About Your Availability: Since we’re looking for someone to commit around one day a week, be upfront about your availability and day rate. This helps us understand how you fit into our plans and ensures we’re on the same page from the get-go.
Apply Through Our Website: We encourage you to apply through our website. It’s the best way for us to keep track of applications and makes sure your details land right where they need to be. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at BLOK
✨Know Your Stuff
Before the interview, make sure you thoroughly understand BLOK's brand and their current website. Familiarise yourself with their fitness philosophy and how it translates into their online presence. This will help you speak confidently about how your design ideas can enhance their brand.
✨Showcase Relevant Work
Prepare a portfolio that highlights your best conversion-focused designs. Include examples of sign-up flows and landing pages that have successfully driven action. Make sure to explain the thought process behind each project, especially how they align with brand direction.
✨Be Ready to Collaborate
Since you'll be working closely with the Growth Lead and Brand & Content team, come prepared with ideas on how to validate or challenge their hypotheses. Show that you're open to feedback and collaboration, as this is key in a freelance role.
✨Understand Analytics
Brush up on your knowledge of A/B testing and analytics tools. Be ready to discuss how you've used data to inform your design decisions in the past. This will demonstrate your ability to not only create visually appealing designs but also effective ones that drive conversions.