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For Companies At a Glance
- Tasks: Audit and rebuild our website to boost conversions with a focus on user behaviour.
- Company: BLOK, a premium boutique fitness company with exciting growth plans.
- Benefits: Competitive rate of £400/day, flexible remote work, and potential for ongoing projects.
- Other info: Collaborative environment with opportunities to shape the future of our digital strategy.
- Why this job: Join a dynamic team and make a real impact on our brand's online presence.
- Qualifications: Experience in Framer, conversion-focused design, and excellent communication skills.
About BLOK
BLOK is a premium boutique fitness company with two London studios and lots of new projects in the works. We're scaling, with new locations on the horizon and a team focused on building something that lasts.
The Role
We're looking for a freelance web designer to join us on an initial project with potential for ongoing collaboration. The first brief: audit and rebuild a key part of our website to increase conversions. We have a hypothesis about what needs to change, but we want someone who can validate (or challenge) that thinking and execute a solution that's both commercially effective and true to our brand. This isn't a "make it pretty" brief. We need someone who designs beautifully and thinks in terms of user behaviour - what makes someone click, scroll, convert. You'll work closely with our Growth Lead and collaborate with our Brand & Content team on visual direction. We find our best work happens with communication and dialogue, rather than a static brief and review process.
What We're Looking For
- You must have:
- Experience in Framer, our current website builder
- A portfolio showing conversion-focused design: sign-up flows, landing pages, user journeys that drive action, whilst aligning with wider visual brand direction
- Experience working without a fully codified design system. We have brand foundations (logo, fonts, colours) but you'll need to build on them
- The ability to audit and recommend, not just execute specs
- Excellent async communication that's clear and proactive
- Experience in fitness, wellness, or lifestyle brands, especially if you're used to working on conversion-focused design for higher priced items
- Experience in AB testing and analytics to validate hypothesis and guide decision-making
- A collaborative working style that's able to take inputs from multiple stakeholders and refine toward something that works
- Experience in lean start-up teams
The Details
- Rate: £400/day
- Commitment: Average ~1 day/week, flexibly distributed
- Location: Remote-first. We have an office in Clapton, London if you prefer working in-person.
- Start: ASAP
How to Apply
- Email: Your portfolio with at least one example of conversion-focused work
- A few lines on why this brief interests you
- Your availability and day rate confirmation
Locations
Freelance Web Designer in Surrey, Woking employer: BLOK
Contact Detail:
BLOK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Freelance Web Designer in Surrey, Woking
✨Tip Number 1
Network like a pro! Reach out to your connections in the fitness and wellness industry. Let them know you're on the lookout for freelance web design gigs. You never know who might have a lead or can introduce you to someone at BLOK!
✨Tip Number 2
Show off your skills! Make sure your portfolio highlights conversion-focused designs. Include examples that demonstrate your ability to create user journeys that drive action. This is your chance to shine, so make it count!
✨Tip Number 3
Be proactive in your communication. When you reach out to potential clients, especially BLOK, show them you’re not just about executing specs. Share your thoughts on their current website and how you can help validate or challenge their hypotheses.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Tailor your message to reflect your understanding of BLOK's brand and their needs. Let’s get you that freelance gig!
We think you need these skills to ace Freelance Web Designer in Surrey, Woking
Some tips for your application 🫡
Showcase Your Best Work: Make sure your portfolio is top-notch! Include examples that highlight your conversion-focused design skills, especially those that align with the fitness or wellness sector. We want to see how you’ve made users click and convert!
Tailor Your Application: When you write your application, don’t just send a generic message. Tell us why this project excites you and how your skills can help BLOK achieve its goals. Personal touches go a long way in making your application stand out!
Be Clear About Your Availability: We’re looking for someone who can commit around one day a week. Be upfront about your availability and day rate in your application. This helps us understand if we can work together smoothly from the get-go!
Communicate Like a Pro: Since we value clear and proactive communication, make sure your application reflects that. Use concise language and structure your thoughts well. This will give us a taste of how you’ll communicate during the project!
How to prepare for a job interview at BLOK
✨Know Your Tools
Make sure you're well-versed in Framer, as it's the current website builder for BLOK. Brush up on its features and functionalities so you can confidently discuss how you'll use it to enhance conversions during the interview.
✨Showcase Your Portfolio
Bring your A-game with a portfolio that highlights your conversion-focused designs. Include examples of sign-up flows and landing pages that not only look great but also drive action. Be ready to explain your thought process behind each project.
✨Understand User Behaviour
Since this role is all about user behaviour, prepare to discuss how you've designed with the end-user in mind. Think about what makes someone click or convert and be ready to share specific strategies you've used in past projects.
✨Communicate Clearly
BLOK values clear and proactive communication, especially in a remote setting. Practice articulating your ideas and design rationale succinctly. Be prepared to discuss how you collaborate with teams and stakeholders to refine your designs.