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For Companies At a Glance
- Tasks: Audit and rebuild our website to boost conversions with a focus on user behaviour.
- Company: BLOKBLOK, a premium boutique fitness company with exciting growth plans.
- Benefits: Competitive rate of £400/day, flexible remote work, and potential for ongoing collaboration.
- Why this job: Join a dynamic team and make a real impact on our brand's online presence.
- Qualifications: Experience in Framer and a portfolio showcasing conversion-focused design.
- Other info: Collaborative environment with opportunities to influence key projects.
About BLOKBLOK is a premium boutique fitness company with two London studios and lots of new projects in the works. We are scaling, with new locations on the horizon and a team focused on building something that lasts.
The Role
We are looking for a freelance web designer to join us on an initial project with potential for ongoing collaboration. The first brief: audit and rebuild a key part of our website to increase conversions. We have a hypothesis about what needs to change, but we want someone who can validate (or challenge) that thinking and execute a solution that is both commercially effective and true to our brand. This isn’t a "make it pretty" brief. We need someone who designs beautifully and thinks in terms of user behaviour - what makes someone click, scroll, convert.
You will work closely with our Growth Lead and collaborate with our Brand & Content team on visual direction. We find our best work happens with communication and dialogue, rather than a static brief and review process.
What We Are Looking For
- You must have:
- Experience in Framer, our current website builder
- A portfolio showing conversion-focused design: sign-up flows, landing pages, user journeys that drive action, whilst aligning with wider visual brand direction
- Experience working without a fully codified design system. We have brand foundations (logo, fonts, colours) but you will need to build on them
- The ability to audit and recommend, not just execute specs
- Excellent async communication that’s clear and proactive
- It would be great if you also had:
- Experience in fitness, wellness, or lifestyle brands, especially if you are used to working on conversion-focused design for higher priced items
- Experience in AB testing and analytics to validate hypothesis and guide decision-making
- A collaborative working style that is able to take inputs from multiple stakeholders and refine toward something that works
- Experience in lean start-up teams
The Details
- Rate: £400/day
- Commitment: Average ~1 day/week, flexibly distributed
- Location: Remote-first. We have an office in Clapton, London if you prefer working in-person.
- Start: ASAP
How to Apply
Email: Your portfolio with at least one example of conversion-focused work, a few lines on why this brief interests you, your availability and day rate confirmation.
Freelance Web Designer in Stockport employer: BLOK
Contact Detail:
BLOK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Freelance Web Designer in Stockport
✨Tip Number 1
Network like a pro! Reach out to your connections in the fitness and wellness industry. Let them know you're on the lookout for freelance gigs. You never know who might have a lead or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a mini portfolio specifically tailored to conversion-focused design. Include examples that highlight your ability to drive action and align with brand direction. This will make you stand out when applying through our website.
✨Tip Number 3
Be proactive in your communication. When you reach out, ask insightful questions about the project and share your thoughts on their current website. This shows you're not just a designer but a strategic thinker who can add value.
✨Tip Number 4
Stay flexible and open-minded! The best collaborations happen when we adapt and refine ideas together. Be ready to take feedback and iterate on your designs to create something truly effective for BLOKBLOK.
We think you need these skills to ace Freelance Web Designer in Stockport
Some tips for your application 🫡
Showcase Your Best Work: Make sure your portfolio is top-notch! Highlight projects that demonstrate your conversion-focused design skills, especially those that align with the fitness or wellness sector. We want to see how you’ve made an impact in previous roles.
Tailor Your Application: When you write your application, don’t just send a generic message. Tell us why this specific project excites you and how your skills can help BLOKBLOK achieve its goals. Personal touches go a long way!
Be Clear About Your Availability: We’re looking for someone who can commit around one day a week. Make sure to include your availability and day rate in your application so we can plan accordingly. Transparency is key!
Communicate Like a Pro: Since we value clear and proactive communication, make sure your application reflects that. Use concise language and structure your thoughts well. This will give us a taste of how you’ll communicate during the project!
How to prepare for a job interview at BLOK
✨Know Your Tools
Make sure you're well-versed in Framer, as it's the current website builder for BLOKBLOK. Brush up on its features and functionalities so you can confidently discuss how you'll use it to enhance user experience and drive conversions.
✨Showcase Your Portfolio
Prepare a portfolio that highlights your conversion-focused designs. Include examples of sign-up flows, landing pages, and user journeys that not only look great but also effectively drive action. Be ready to explain your design choices and how they align with brand goals.
✨Communicate Clearly
Since this role involves collaboration with various teams, practice your async communication skills. Be clear and proactive in your responses, and think about how you can facilitate dialogue rather than just waiting for feedback.
✨Be Ready to Challenge Ideas
BLOKBLOK is looking for someone who can validate or challenge their hypotheses about website changes. Prepare to discuss your thought process and how you would approach auditing their current site. Show them that you can think critically and creatively about user behaviour.