At a Glance
- Tasks: Audit and rebuild our website to boost conversions with a focus on user behaviour.
- Company: BLOKBLOK, a premium boutique fitness company with exciting growth plans.
- Benefits: Competitive rate of £400/day, flexible remote work, and potential for ongoing projects.
- Other info: Collaborative environment with opportunities to shape the future of our digital strategy.
- Why this job: Join a dynamic team and make a real impact on our brand's online presence.
- Qualifications: Experience in Framer, conversion-focused design, and excellent communication skills.
About BLOKBLOK is a premium boutique fitness company with two London studios and lots of new projects in the works. We are scaling, with new locations on the horizon and a team focused on building something that lasts.
The Role
We are looking for a freelance web designer to join us on an initial project with potential for ongoing collaboration. The first brief: audit and rebuild a key part of our website to increase conversions. We have a hypothesis about what needs to change, but we want someone who can validate (or challenge) that thinking and execute a solution that is both commercially effective and true to our brand. This isn’t a "make it pretty" brief. We need someone who designs beautifully and thinks in terms of user behaviour - what makes someone click, scroll, convert.
You will work closely with our Growth Lead and collaborate with our Brand & Content team on visual direction. We find our best work happens with communication and dialogue, rather than a static brief and review process.
What We Are Looking For
- You must have:
- Experience in Framer, our current website builder
- A portfolio showing conversion-focused design: sign-up flows, landing pages, user journeys that drive action, whilst aligning with wider visual brand direction
- Experience working without a fully codified design system. We have brand foundations (logo, fonts, colours) but you will need to build on them
- The ability to audit and recommend, not just execute specs
- Excellent async communication that is clear and proactive
- It would be great if you also had:
- Experience in fitness, wellness, or lifestyle brands, especially if you are used to working on conversion-focused design for higher priced items
- Experience in AB testing and analytics to validate hypothesis and guide decision-making
- A collaborative working style that is able to take inputs from multiple stakeholders and refine toward something that works
- Experience in lean start-up teams
The Details
- Rate: £400/day
- Commitment: Average ~1 day/week, flexibly distributed
- Location: Remote-first. We have an office in Clapton, London if you prefer working in-person.
- Start: ASAP
How to Apply
Email: Your portfolio with at least one example of conversion-focused work, a few lines on why this brief interests you, your availability and day rate confirmation.
Freelance Web Designer in Portsmouth employer: BLOK
BLOKBLOK is an exceptional employer for freelance web designers, offering a dynamic and collaborative work culture that values creativity and innovation. With a focus on meaningful projects in the fitness industry, you'll have the opportunity to contribute to a brand that prioritises user experience and conversion-driven design, all while enjoying the flexibility of remote work or the option to collaborate in our Clapton studio. Join us to be part of a growing team dedicated to building something lasting and impactful.
StudySmarter Expert Advice🤫
We think this is how you could land Freelance Web Designer in Portsmouth
✨Tip Number 1
Network like a pro! Reach out to your connections in the fitness and wellness industry. Let them know you're on the lookout for freelance gigs. You never know who might have a lead or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a mini-project or case study that highlights your conversion-focused design abilities. Share it on social media or your portfolio to grab attention from potential clients, especially those in the fitness sector.
✨Tip Number 3
Be proactive in your communication. When you apply, don’t just send your portfolio; follow up with a friendly email. Ask questions about their needs and show genuine interest in their brand. This can set you apart from other candidates.
✨Tip Number 4
Apply through our website! We love seeing applications come directly from our platform. It shows you're serious about working with us and makes it easier for us to keep track of your application.
We think you need these skills to ace Freelance Web Designer in Portsmouth
Some tips for your application 🫡
Show Off Your Portfolio:Make sure to include a portfolio that highlights your conversion-focused design work. We want to see examples of sign-up flows, landing pages, and user journeys that not only look great but also drive action. This is your chance to shine!
Tailor Your Application:When you write your application, don’t just send a generic message. Tell us why this project excites you and how your skills align with our needs. A personal touch goes a long way in making your application stand out.
Be Clear About Your Availability:In your application, let us know when you’re available to start and what your day rate is. We appreciate clear communication, so being upfront about your schedule helps us plan better and shows us you’re organised.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way to ensure your application gets to the right people and helps us keep everything organised. Plus, it shows you’re keen on working with us!
How to prepare for a job interview at BLOK
✨Showcase Your Portfolio
Make sure to bring your A-game with your portfolio. Highlight projects that demonstrate your conversion-focused design skills, especially those that align with the fitness or wellness industry. Be ready to discuss the thought process behind each piece and how it drove user action.
✨Understand Their Brand
Before the interview, dive deep into BLOKBLOK's brand identity. Familiarise yourself with their visual style, values, and target audience. This will help you articulate how your design approach can enhance their brand while meeting their commercial goals.
✨Prepare for Collaboration
Since this role involves working closely with the Growth Lead and Brand & Content team, be prepared to discuss your collaborative style. Share examples of how you've successfully worked with multiple stakeholders in the past and how you handle feedback to refine designs.
✨Ask Insightful Questions
Use the interview as an opportunity to ask questions that show your interest in their goals. Inquire about their current website challenges, what metrics they use to measure success, and how they envision the ideal user journey. This not only demonstrates your proactive mindset but also helps you gauge if the project aligns with your skills.
