At a Glance
- Tasks: Audit and rebuild our website to boost conversions with a focus on user behaviour.
- Company: BLOKBLOK, a premium boutique fitness company with exciting growth plans.
- Benefits: Competitive rate of £400/day, flexible remote work, and potential for ongoing collaboration.
- Other info: Opportunity to work with a passionate team in the fitness and wellness industry.
- Why this job: Join a dynamic team and make a real impact on our brand's online presence.
- Qualifications: Experience in Framer, conversion-focused design, and excellent communication skills.
About BLOKBLOK is a premium boutique fitness company with two London studios and lots of new projects in the works. We are scaling, with new locations on the horizon and a team focused on building something that lasts.
The Role
We are looking for a freelance web designer to join us on an initial project with potential for ongoing collaboration. The first brief: audit and rebuild a key part of our website to increase conversions. We have a hypothesis about what needs to change, but we want someone who can validate (or challenge) that thinking and execute a solution that is both commercially effective and true to our brand. This isn’t a "make it pretty" brief. We need someone who designs beautifully and thinks in terms of user behaviour - what makes someone click, scroll, convert.
You will work closely with our Growth Lead and collaborate with our Brand & Content team on visual direction. We find our best work happens with communication and dialogue, rather than a static brief and review process.
What We Are Looking For
- You must have:
- Experience in Framer, our current website builder
- A portfolio showing conversion-focused design: sign-up flows, landing pages, user journeys that drive action, whilst aligning with wider visual brand direction
- Experience working without a fully codified design system. We have brand foundations (logo, fonts, colours) but you will need to build on them
- The ability to audit and recommend, not just execute specs
- Excellent async communication that is clear and proactive
- It would be great if you also had:
- Experience in fitness, wellness, or lifestyle brands, especially if you are used to working on conversion-focused design for higher priced items
- Experience in AB testing and analytics to validate hypothesis and guide decision-making
- A collaborative working style that is able to take inputs from multiple stakeholders and refine toward something that works
- Experience in lean start-up teams
The Details
- Rate: £400/day
- Commitment: Average ~1 day/week, flexibly distributed
- Location: Remote-first. We have an office in Clapton, London if you prefer working in-person.
- Start: ASAP
How to Apply
Email: Your portfolio with at least one example of conversion-focused work, a few lines on why this brief interests you, your availability and day rate confirmation.
Freelance Web Designer in Oxford employer: BLOK
BLOKBLOK is an exceptional employer for freelance web designers, offering a dynamic and collaborative work culture that values creativity and innovation. With a focus on meaningful projects in the fitness industry, you'll have the opportunity to contribute to a brand that prioritises user behaviour and conversion-driven design, all while enjoying the flexibility of remote work or the option to collaborate in our Clapton studio. Join us to be part of a growing team that encourages professional development and fosters open communication.
StudySmarter Expert Advice🤫
We think this is how you could land Freelance Web Designer in Oxford
✨Tip Number 1
Network like a pro! Reach out to your connections in the fitness and wellness industry. Let them know you're on the lookout for freelance gigs. You never know who might have a lead or can introduce you to someone at BLOKBLOK.
✨Tip Number 2
Show off your skills! Create a mini-project that showcases your ability to design for conversions. Share it on social media or your portfolio. This will grab attention and demonstrate your understanding of user behaviour, which is key for BLOKBLOK.
✨Tip Number 3
Be proactive in your communication. When you reach out to potential clients, including BLOKBLOK, make sure to ask insightful questions about their needs. This shows you're not just another designer; you're someone who thinks strategically about their brand.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Tailor your submission to highlight your experience with Framer and conversion-focused design, and don’t forget to mention your collaborative style!
We think you need these skills to ace Freelance Web Designer in Oxford
Some tips for your application 🫡
Showcase Your Best Work:Make sure your portfolio is up to date and highlights your conversion-focused designs. We want to see examples of sign-up flows, landing pages, and user journeys that really drive action. This is your chance to shine!
Tailor Your Application:When you write your application, don’t just send a generic message. Tell us why this project excites you and how your skills align with our needs. We love seeing genuine interest and enthusiasm!
Be Clear About Your Availability:In your application, let us know when you can start and your day rate. Being upfront about your availability helps us plan better and shows that you’re organised and professional.
Communicate Like a Pro:Since we value clear and proactive communication, make sure your application reflects that. Use concise language and structure your thoughts well. It’s a great way to show us how you’ll communicate during the project!
How to prepare for a job interview at BLOK
✨Showcase Your Portfolio
Make sure to bring your A-game with your portfolio. Highlight projects that demonstrate your ability to create conversion-focused designs, especially those that align with the fitness or wellness sector. This is your chance to show how your work can drive action and fit within a brand's visual direction.
✨Understand Their Brand
Before the interview, dive deep into BLOKBLOK’s brand identity. Familiarise yourself with their current website and think critically about what could be improved. Be ready to discuss your ideas on how to enhance user behaviour and conversions while staying true to their brand ethos.
✨Prepare for Collaboration
Since this role involves working closely with the Growth Lead and Brand & Content team, be prepared to discuss your collaborative approach. Share examples of how you've successfully communicated and worked with multiple stakeholders in the past, and how you can adapt to feedback to refine your designs.
✨Be Ready to Validate Ideas
BLOKBLOK is looking for someone who can audit and challenge existing hypotheses. Brush up on your analytical skills and be prepared to discuss how you would use AB testing and analytics to validate your design decisions. Show them you’re not just a designer, but a strategic thinker who can back up your choices with data.
