At a Glance
- Tasks: Audit and rebuild our website to boost conversions and enhance user experience.
- Company: BLOK, a premium boutique fitness company with exciting growth plans.
- Benefits: Flexible remote work, potential for ongoing collaboration, and creative freedom.
- Other info: Work with a passionate team in the fitness and wellness industry.
- Why this job: Join a dynamic team and make a real impact on our brand's online presence.
- Qualifications: Experience in conversion-focused design and familiarity with Framer.
The predicted salary is between 200 - 300 € per hour.
About BLOK
BLOK is a premium boutique fitness company with two London studios and lots of new projects in the works. We are scaling, with new locations on the horizon and a team focused on building something that lasts.
The Role
We are looking for a freelance web designer to join us on an initial project with potential for ongoing collaboration. The first brief: audit and rebuild a key part of our website to increase conversions. We have a hypothesis about what needs to change, but we want someone who can validate (or challenge) that thinking and execute a solution that is both commercially effective and true to our brand.
You will work closely with our Growth Lead and collaborate with our Brand & Content team on visual direction.
- Experience in Framer, our current website builder
- A portfolio showing conversion-focused design: sign-up flows, landing pages, user journeys that drive action, whilst aligning with wider visual brand direction
- Experience working without a fully codified design system. We have brand foundations (logo, fonts, colours) but you will need to build on them
- Experience in fitness, wellness, or lifestyle brands, especially if you are used to working on conversion-focused design for higher priced items
- Experience in AB testing and analytics to validate hypothesis and guide decision-making
Commitment: Average ~1 day/week, flexibly distributed
Location: Remote-first. We have an office in Clapton, London if you prefer working in-person.
Start: ASAP
Your availability and day rate confirmation
Locations
Freelance - Wordpress Web Designer in Lincoln, Lincolnshire employer: BLOK
BLOK is an exceptional employer that fosters a dynamic and collaborative work culture, perfect for creative minds looking to make a significant impact in the fitness industry. With flexible remote working options and the opportunity to engage with a passionate team on exciting projects, you will find ample room for professional growth and innovation. Join us to contribute to a brand that values your expertise while shaping the future of boutique fitness in London.
StudySmarter Expert Advice🤫
We think this is how you could land Freelance - Wordpress Web Designer in Lincoln, Lincolnshire
✨Tip Number 1
Network like a pro! Reach out to your connections in the fitness and wellness industry. Let them know you're on the lookout for freelance opportunities. You never know who might have a lead or can introduce you to someone at BLOK.
✨Tip Number 2
Show off your skills! Create a mini portfolio specifically tailored to conversion-focused design. Highlight projects that demonstrate your ability to drive action, especially in the fitness space. This will make you stand out when we check out your work.
✨Tip Number 3
Be proactive! If you have ideas on how to improve our website, don’t hesitate to share them. A quick mock-up or a few suggestions can show us your thought process and how you align with our brand vision.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re serious about joining our team and contributing to our growth.
We think you need these skills to ace Freelance - Wordpress Web Designer in Lincoln, Lincolnshire
Some tips for your application 🫡
Show Off Your Portfolio:Make sure to include a link to your portfolio that highlights your best work, especially projects that focus on conversion design. We want to see how you've tackled sign-up flows and landing pages in the past!
Tailor Your Application:When applying, take a moment to customise your application to BLOK. Mention how your experience aligns with our brand and the specific needs of the project. We love seeing candidates who take the time to connect their skills to our goals.
Be Clear About Your Availability:Since we’re looking for someone to commit around one day a week, be upfront about your availability and how you plan to manage your time. This helps us understand how you can fit into our flexible working model.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of all applications and ensures you don’t miss out on any important updates from our team.
How to prepare for a job interview at BLOK
✨Know Your Stuff
Before the interview, make sure you thoroughly understand BLOK's brand and their current website. Familiarise yourself with their fitness philosophy and how it translates into their online presence. This will help you speak confidently about how your design ideas can enhance their brand.
✨Showcase Relevant Work
Prepare a portfolio that highlights your best conversion-focused designs. Include examples of sign-up flows and landing pages that have successfully driven action. Make sure to explain the thought process behind each project, especially how they align with brand direction.
✨Be Ready to Collaborate
Since you'll be working closely with the Growth Lead and Brand & Content team, demonstrate your collaborative spirit. Be prepared to discuss how you approach teamwork and how you can integrate feedback into your design process.
✨Talk Data and Testing
BLOK values data-driven decisions, so come equipped with examples of how you've used A/B testing and analytics in past projects. Discuss how these methods helped validate your design choices and led to improved conversions.
