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For Companies At a Glance
- Tasks: Audit and rebuild our website to boost conversions and enhance user experience.
- Company: BLOK, a premium boutique fitness company with exciting growth plans.
- Benefits: Flexible remote work, potential for ongoing collaboration, and creative freedom.
- Why this job: Join a dynamic team and make a real impact on our brand's online presence.
- Qualifications: Experience in conversion-focused design and familiarity with Framer.
- Other info: Work with a passionate team in the fitness and wellness industry.
About BLOK
BLOK is a premium boutique fitness company with two London studios and lots of new projects in the works. We are scaling, with new locations on the horizon and a team focused on building something that lasts.
The Role
We are looking for a freelance web designer to join us on an initial project with potential for ongoing collaboration. The first brief: audit and rebuild a key part of our website to increase conversions. We have a hypothesis about what needs to change, but we want someone who can validate (or challenge) that thinking and execute a solution that is both commercially effective and true to our brand.
You will work closely with our Growth Lead and collaborate with our Brand & Content team on visual direction.
- Experience in Framer, our current website builder
- A portfolio showing conversion-focused design: sign-up flows, landing pages, user journeys that drive action, whilst aligning with wider visual brand direction
- Experience working without a fully codified design system. We have brand foundations (logo, fonts, colours) but you will need to build on them
- Experience in fitness, wellness, or lifestyle brands, especially if you are used to working on conversion-focused design for higher priced items
- Experience in AB testing and analytics to validate hypothesis and guide decision-making
Commitment: Average ~1 day/week, flexibly distributed
Location: Remote-first. We have an office in Clapton, London if you prefer working in-person.
Start: ASAP
Your availability and day rate confirmation
Locations
Freelance - Wordpress Web Designer in Kent, Maidstone employer: BLOK
Contact Detail:
BLOK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Freelance - Wordpress Web Designer in Kent, Maidstone
✨Tip Number 1
Network like a pro! Reach out to your connections in the fitness and wellness industry. Let them know you're on the lookout for freelance gigs, especially in web design. You never know who might have a lead or can put in a good word for you!
✨Tip Number 2
Show off your portfolio! Make sure it highlights your best conversion-focused designs. Tailor it to showcase projects that align with BLOK's brand and ethos. A strong portfolio can speak volumes about your skills and fit for the role.
✨Tip Number 3
Be ready to chat about your ideas! When you get that interview, come prepared with insights on how you would approach the website audit and rebuild. Show them you can validate their hypotheses and bring fresh perspectives to the table.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the BLOK team and ready to dive into exciting projects with us.
We think you need these skills to ace Freelance - Wordpress Web Designer in Kent, Maidstone
Some tips for your application 🫡
Show Off Your Portfolio: Make sure to include a link to your portfolio that highlights your best work, especially projects focused on conversion design. We want to see how you've tackled sign-up flows and landing pages that drive action!
Tailor Your Application: When applying, take a moment to tailor your application to BLOK's needs. Mention your experience with fitness or lifestyle brands and how you can help us validate and execute our web redesign hypothesis.
Be Clear About Your Availability: Since we’re looking for someone to commit around one day a week, be upfront about your availability and day rate in your application. This helps us understand how we can work together flexibly.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to keep track of applications and ensure you don’t miss out on this exciting opportunity!
How to prepare for a job interview at BLOK
✨Know Your Stuff
Before the interview, dive deep into BLOK's brand and their current website. Understand their fitness philosophy and how your design can enhance user experience and conversions. This will show that you’re genuinely interested and ready to contribute.
✨Showcase Relevant Work
Bring a portfolio that highlights your best conversion-focused designs. Include examples of sign-up flows and landing pages that have driven action. Make sure these align with the aesthetic of fitness and wellness brands to resonate with BLOK’s vision.
✨Prepare for Collaboration
Since you'll be working closely with the Growth Lead and Brand & Content team, think about how you can communicate your ideas effectively. Be ready to discuss how you can validate or challenge their hypotheses while staying true to the brand.
✨Talk Data and Decisions
Be prepared to discuss your experience with A/B testing and analytics. Share specific examples of how data has guided your design decisions in the past. This will demonstrate your ability to back up your design choices with solid reasoning.