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For Companies At a Glance
- Tasks: Audit and rebuild our website to boost conversions and enhance user experience.
- Company: BLOK, a premium boutique fitness company with exciting growth plans.
- Benefits: Competitive rate of £400/day, flexible remote work, and potential for ongoing projects.
- Other info: Collaborative environment with opportunities to shape the future of our digital strategy.
- Why this job: Join a dynamic team and make a real impact on our brand's online presence.
- Qualifications: Experience in Framer, conversion-focused design, and excellent communication skills.
About BLOK
BLOK is a premium boutique fitness company with two London studios and lots of new projects in the works. We're scaling, with new locations on the horizon and a team focused on building something that lasts.
The Role
We're looking for a freelance web designer to join us on an initial project with potential for ongoing collaboration. The first brief: audit and rebuild a key part of our website to increase conversions. We have a hypothesis about what needs to change, but we want someone who can validate (or challenge) that thinking and execute a solution that's both commercially effective and true to our brand. This isn't a "make it pretty" brief. We need someone who designs beautifully and thinks in terms of user behaviour - what makes someone click, scroll, convert. You'll work closely with our Growth Lead and collaborate with our Brand & Content team on visual direction. We find our best work happens with communication and dialogue, rather than a static brief and review process.
What We're Looking For
- You must have:
- Experience in Framer, our current website builder
- A portfolio showing conversion-focused design: sign-up flows, landing pages, user journeys that drive action, whilst aligning with wider visual brand direction
- Experience working without a fully codified design system. We have brand foundations (logo, fonts, colours) but you'll need to build on them
- The ability to audit and recommend, not just execute specs
- Excellent async communication that's clear and proactive
- Experience in fitness, wellness, or lifestyle brands, especially if you're used to working on conversion-focused design for higher priced items
- Experience in AB testing and analytics to validate hypothesis and guide decision-making
- A collaborative working style that's able to take inputs from multiple stakeholders and refine toward something that works
- Experience in lean start-up teams
The Details
- Rate: £400/day
- Commitment: Average ~1 day/week, flexibly distributed
- Location: Remote-first. We have an office in Clapton, London if you prefer working in-person.
- Start: ASAP
How to Apply
- Email: Your portfolio with at least one example of conversion-focused work
- A few lines on why this brief interests you
- Your availability and day rate confirmation
Locations
Freelance Web Designer in Kent, Maidstone employer: BLOK
Contact Detail:
BLOK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Freelance Web Designer in Kent, Maidstone
✨Tip Number 1
Network like a pro! Reach out to your connections in the fitness and wellness industry. Let them know you're on the lookout for freelance gigs. You never know who might have a lead or be looking for someone just like you!
✨Tip Number 2
Show off your skills! Create a personal website or a portfolio that highlights your best conversion-focused designs. Make sure it’s easy to navigate and reflects your unique style. This is your chance to shine, so make it count!
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like BLOK. Share your portfolio and express your interest in collaborating. A little initiative can go a long way!
✨Tip Number 4
Stay flexible and open-minded! When discussing potential projects, be ready to adapt your ideas based on feedback. Collaboration is key, especially in a dynamic environment like BLOK. Let’s create something amazing together!
We think you need these skills to ace Freelance Web Designer in Kent, Maidstone
Some tips for your application 🫡
Showcase Your Best Work: Make sure your portfolio is front and centre! We want to see examples of your conversion-focused designs, so pick pieces that really highlight your skills in user journeys and landing pages. Remember, it’s not just about looking pretty; it’s about driving action!
Tailor Your Application: When you write your application, don’t just send a generic email. Take a moment to explain why this project excites you and how your experience aligns with our needs. We love seeing genuine interest and enthusiasm!
Be Clear and Concise: In your communication, keep it straightforward. We appreciate clear and proactive messages, so make sure your availability and day rate are easy to find. No one likes sifting through long paragraphs!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at BLOK
✨Know Your Tools Inside Out
Make sure you're well-versed in Framer, as it's the current website builder for BLOK. Familiarise yourself with its features and capabilities so you can confidently discuss how you'll use it to enhance conversions during the interview.
✨Showcase Your Conversion-Focused Portfolio
Bring along a portfolio that highlights your best work in conversion-focused design. Include examples of sign-up flows, landing pages, and user journeys that not only look great but also drive action. Be ready to explain your thought process behind each project.
✨Prepare to Collaborate
BLOK values communication and dialogue, so be prepared to discuss how you approach collaboration. Think about past experiences where you've worked closely with teams and how you’ve incorporated feedback to refine your designs.
✨Challenge and Validate Ideas
Since the role involves auditing and recommending changes, come prepared with insights or suggestions based on your own experience. Show that you can validate or challenge existing hypotheses with data-driven reasoning, especially regarding user behaviour.