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For Companies At a Glance
- Tasks: Audit and rebuild our website to boost conversions with a focus on user behaviour.
- Company: BLOKBLOK, a premium boutique fitness company with exciting growth plans.
- Benefits: Competitive rate of £400/day, flexible remote work, and potential for ongoing collaboration.
- Other info: Opportunity to work with a passionate team in the fitness and wellness industry.
- Why this job: Join a dynamic team and make a real impact on our brand's online presence.
- Qualifications: Experience in Framer, conversion-focused design, and excellent communication skills.
About BLOKBLOK is a premium boutique fitness company with two London studios and lots of new projects in the works. We are scaling, with new locations on the horizon and a team focused on building something that lasts.
The Role
We are looking for a freelance web designer to join us on an initial project with potential for ongoing collaboration. The first brief: audit and rebuild a key part of our website to increase conversions. We have a hypothesis about what needs to change, but we want someone who can validate (or challenge) that thinking and execute a solution that is both commercially effective and true to our brand. This isn’t a "make it pretty" brief. We need someone who designs beautifully and thinks in terms of user behaviour - what makes someone click, scroll, convert.
You will work closely with our Growth Lead and collaborate with our Brand & Content team on visual direction. We find our best work happens with communication and dialogue, rather than a static brief and review process.
What We Are Looking For
- You must have:
- Experience in Framer, our current website builder
- A portfolio showing conversion-focused design: sign-up flows, landing pages, user journeys that drive action, whilst aligning with wider visual brand direction
- Experience working without a fully codified design system. We have brand foundations (logo, fonts, colours) but you will need to build on them
- The ability to audit and recommend, not just execute specs
- Excellent async communication that is clear and proactive
- Experience in fitness, wellness, or lifestyle brands, especially if you are used to working on conversion-focused design for higher priced items
- Experience in AB testing and analytics to validate hypothesis and guide decision-making
- A collaborative working style that is able to take inputs from multiple stakeholders and refine toward something that works
- Experience in lean start-up teams
The Details
- Rate: £400/day
- Commitment: Average ~1 day/week, flexibly distributed
- Location: Remote-first. We have an office in Clapton, London if you prefer working in-person.
- Start: ASAP
How to Apply
- Email:
- Your portfolio with at least one example of conversion-focused work
- A few lines on why this brief interests you
- Your availability and day rate confirmation
Freelance Web Designer in Hull employer: BLOK
Contact Detail:
BLOK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Freelance Web Designer in Hull
✨Tip Number 1
Network like a pro! Reach out to your connections in the fitness and wellness industry. Let them know you're on the lookout for freelance gigs. You never know who might have a lead or can introduce you to someone at BLOKBLOK.
✨Tip Number 2
Show off your skills! Create a mini-project that showcases your ability to design for conversions. Share it on your portfolio and social media. This will grab attention and demonstrate your understanding of user behaviour, which is key for this role.
✨Tip Number 3
Be proactive in your communication. When you apply, don’t just send your portfolio. Include a brief analysis of their current website and suggest one or two ideas for improvement. This shows you’re already thinking about how to add value!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about working with us. Don’t forget to highlight your experience with Framer and conversion-focused design in your application!
We think you need these skills to ace Freelance Web Designer in Hull
Some tips for your application 🫡
Showcase Your Best Work: Make sure your portfolio is top-notch! Include examples that highlight your conversion-focused design skills, especially those that align with the fitness and wellness vibe. We want to see how you can make users click and convert!
Tailor Your Application: When you write your application, don’t just send a generic message. Tell us why this project excites you and how your experience fits the bill. We love seeing genuine interest and enthusiasm!
Be Clear and Concise: In your email, keep it straightforward. Share your availability and day rate clearly, and don’t forget to include a few lines about your approach to user behaviour in design. We appreciate clarity!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep everything organised and makes sure your application gets the attention it deserves!
How to prepare for a job interview at BLOK
✨Showcase Your Portfolio
Make sure to bring your A-game with your portfolio. Highlight projects that demonstrate your conversion-focused design skills, especially those that align with the fitness or wellness industry. Be ready to discuss the thought process behind each piece and how it contributed to user behaviour.
✨Understand Their Brand
Before the interview, dive deep into BLOKBLOK's brand identity. Familiarise yourself with their visual direction and values. This will help you articulate how your design approach can enhance their brand while driving conversions, showing that you’re not just a designer but a strategic partner.
✨Prepare for Collaboration
Since this role involves working closely with the Growth Lead and Brand & Content team, be prepared to discuss your collaborative style. Share examples of how you've successfully worked with multiple stakeholders in the past, and emphasise your proactive communication skills.
✨Challenge and Validate Ideas
BLOKBLOK is looking for someone who can validate or challenge their hypotheses. Come prepared with insights or questions about their current website. Show them that you can think critically about user behaviour and are ready to propose innovative solutions that align with their goals.