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For Companies At a Glance
- Tasks: Audit and rebuild our website to boost conversions with a focus on user behaviour.
- Company: BLOKBLOK, a premium boutique fitness company with exciting growth plans.
- Benefits: Competitive rate of £400/day, flexible remote work, and potential for ongoing collaboration.
- Why this job: Join a dynamic team and make a real impact on our brand's online presence.
- Qualifications: Experience in Framer and a portfolio showcasing conversion-focused design.
- Other info: Collaborative environment with opportunities to influence key projects.
About BLOKBLOK is a premium boutique fitness company with two London studios and lots of new projects in the works. We are scaling, with new locations on the horizon and a team focused on building something that lasts.
The Role
We are looking for a freelance web designer to join us on an initial project with potential for ongoing collaboration. The first brief: audit and rebuild a key part of our website to increase conversions. We have a hypothesis about what needs to change, but we want someone who can validate (or challenge) that thinking and execute a solution that is both commercially effective and true to our brand. This isn’t a "make it pretty" brief. We need someone who designs beautifully and thinks in terms of user behaviour - what makes someone click, scroll, convert.
You will work closely with our Growth Lead and collaborate with our Brand & Content team on visual direction. We find our best work happens with communication and dialogue, rather than a static brief and review process.
What We Are Looking For
- You must have:
- Experience in Framer, our current website builder
- A portfolio showing conversion-focused design: sign-up flows, landing pages, user journeys that drive action, whilst aligning with wider visual brand direction
- Experience working without a fully codified design system. We have brand foundations (logo, fonts, colours) but you will need to build on them
- The ability to audit and recommend, not just execute specs
- Excellent async communication that’s clear and proactive
- Experience in fitness, wellness, or lifestyle brands, especially if you are used to working on conversion-focused design for higher priced items
- Experience in AB testing and analytics to validate hypothesis and guide decision-making
- A collaborative working style that is able to take inputs from multiple stakeholders and refine toward something that works
- Experience in lean start-up teams
The Details
- Rate: £400/day
- Commitment: Average ~1 day/week, flexibly distributed
- Location: Remote-first. We have an office in Clapton, London if you prefer working in-person.
- Start: ASAP
How to Apply
- Email: Your portfolio with at least one example of conversion-focused work
- A few lines on why this brief interests you
- Your availability and day rate confirmation
Locations
Freelance Web Designer in Hampshire, Portsmouth employer: BLOK
Contact Detail:
BLOK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Freelance Web Designer in Hampshire, Portsmouth
✨Tip Number 1
Network like a pro! Reach out to your connections in the fitness and wellness industry. Let them know you're on the lookout for freelance gigs. You never know who might have a lead or can introduce you to someone at BLOKBLOK.
✨Tip Number 2
Show off your skills! Create a mini-project that showcases your ability to audit and rebuild web pages with a focus on conversions. Share it on your portfolio and social media. This will grab attention and demonstrate your expertise.
✨Tip Number 3
Be proactive in your communication. When you apply, don’t just send your portfolio. Include a brief analysis of what you think could improve their website based on their current design. This shows initiative and that you’re already thinking about their needs.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the time to follow our process. Make sure to highlight your experience with Framer and conversion-focused design!
We think you need these skills to ace Freelance Web Designer in Hampshire, Portsmouth
Some tips for your application 🫡
Showcase Your Best Work: Make sure your portfolio is front and centre! We want to see examples of your conversion-focused designs, so pick pieces that really highlight your skills in user journeys and sign-up flows. Remember, it’s not just about looking pretty; it’s about driving action!
Tailor Your Application: When you write your application, don’t just send a generic cover letter. Tell us why this project excites you and how your experience aligns with our needs. We love seeing passion and a personal touch in applications!
Be Clear About Your Availability: We’re looking for someone who can commit around one day a week, so be upfront about your availability. Let us know when you can start and how you plan to fit this into your schedule. Clarity helps us all!
Communicate Like a Pro: Since we value excellent async communication, make sure your application reflects that. Be clear, concise, and proactive in your writing. Show us you can communicate effectively, as that’s key to collaborating with our team!
How to prepare for a job interview at BLOK
✨Showcase Your Portfolio Effectively
Make sure to highlight your best work that aligns with the job description. Focus on conversion-focused designs, like sign-up flows and landing pages, and be ready to discuss the thought process behind each project.
✨Understand Their Brand and Audience
Do your homework on BLOKBLOK and their target audience. Familiarise yourself with their brand values and how your design can enhance user behaviour. This will help you validate or challenge their hypotheses during the interview.
✨Prepare for Collaborative Discussion
Since they value communication and dialogue, be ready to discuss your ideas openly. Think about how you can incorporate feedback from multiple stakeholders and refine your designs accordingly.
✨Demonstrate Your Analytical Skills
Be prepared to talk about your experience with AB testing and analytics. Show how you've used data to guide your design decisions in the past, as this will resonate well with their focus on conversion rates.